Experience

Brain Computing S.p.A.

• Italy
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Copywriter

  • Apr 2021 - Present

  As a Digital Copywriter in Brain Computing S.p.A. I am responsible for developing Content marketing strategies and creating targeted textual content that aligns with the brand image and with the company tone of voice, in order to achieve marketing objectives. I support the Corporate & SMEs by: • Generating Content Strategy ideas (analyzing competitors, researching the target audience and market) and developing digital strategies to achieve brand goals • Designing social media strategies to achieve marketing targets • Managing, creating and publishing original, high quality content on social platforms • Composing copy for Direct Email Marketing, landing pages, websites, blog posts, sales letters, e-book, advertising campaigns • Writing copy for all marketing and member communications • Crafting SEO-focused content for blogs • Social copywriting Show less



OGI advertising

• Italy
• Advertising Services
• 1 - 100 Employee

• Copywriter junior

  • Mar 2015 - Sep 2021

  The most formative work and life experience has been in my parents’ Creative Agency OGI advertising in Naples, Italy. Here is where I started to grow up, literally. And where I fell in love with Food&Beverage. Thanks to this opportunity and to the traditional adv approach that they passed down to me, I became a good team player by developing my attention to detail skills while contributing to the creative team. I have supported the Creative Agency, projects and clients by: • Analysis of the client’s brief and positioning • Developing creative ideas with the Art Director • Creation of imaginative naming, slogans and payoff • Writing copy for newsletters, websites, e-commerce platforms, presentations and traditional adv (catalogs, brochures, company profiles), blog posts, SEO-Friendly articles, creative content for social media posts and scripts for video productions Show less



L'Occhio di Salerno e Provincia

• Salerno, Italia

• Editor contenuti on-line

  • Nov 2018 - Jan 2019

  • Writing SEO-Friendly articles about national and local events • Writing SEO-Friendly articles about national and local events



ZON.it

• Salerno, Italia

• Editor contenuti on-line

  • Dec 2017 - Jan 2018

  • Writing SEO-Friendly articles about national and global events, politics and entertainment • Writing SEO-Friendly articles about national and global events, politics and entertainment