Anthony "Scout" Underwood
Executive Member at International LEAP Network- Claim this Profile
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Bio
Credentials
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Executing an Operational Marketing Plan
The Next CMOJul, 2023- Nov, 2024 -
Executing an Operational Marketing Plan
The Next CMOJul, 2023- Nov, 2024 -
Google Data Analytics Specialization
CourseraMar, 2023- Nov, 2024 -
Analyze Data to Answer Questions
CourseraJan, 2023- Nov, 2024 -
Share Data Through the Art of Visualization
CourseraJan, 2023- Nov, 2024 -
Ask Questions to Make Data-Driven Decisions
CourseraDec, 2022- Nov, 2024 -
Building an Operational Marketing Plan
The Next CMODec, 2022- Nov, 2024 -
Prepare Data for Exploration
CourseraDec, 2022- Nov, 2024 -
Process Data from Dirty to Clean
CourseraDec, 2022- Nov, 2024 -
Data, Data, Everywhere
CourseraNov, 2022- Nov, 2024 -
Google Analytics 4 Master Course
SMX - Search Marketing ExpoAug, 2022- Nov, 2024 -
Manage Your Budget & Measure ROI
The Next CMOAug, 2022- Nov, 2024 -
The Next CMO: Operational Marketing Excellence
The Next CMOAug, 2022- Nov, 2024 -
Building an Operational Marketing Plan
The Next CMOJul, 2022- Nov, 2024 -
Digital Marketing Certificate
BrainstationMar, 2022- Nov, 2024
Experience
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International LEAP Network
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United States
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Non-profit Organizations
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1 - 100 Employee
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Executive Member
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Sep 2022 - Present
LEAP is a private exclusive network for members of the #CareerLeap Program: executive leaders, entrepreneurs, and high achievers from around the world who inspire and drive growth and impact on themselves, their work and their communities. LEAP is a private exclusive network for members of the #CareerLeap Program: executive leaders, entrepreneurs, and high achievers from around the world who inspire and drive growth and impact on themselves, their work and their communities.
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Brand Craftsman
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United States
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Marketing Services
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Marketing Consultant
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2012 - Present
» Directed/designed 1st Canadian music lifestyle website for Toyota’s Scion Canada » Canada’s 2,000,000-person “Play On!” festival - Consultation » Avril Lavigne’s WORLD's LARGEST group vocals project - Creative & tech support » Dozens of tactics for various motorsports and art initiatives for Canadian auto clients Services: » Brand building and managing » Visual design (RGB & CMYK for paper, pixels, and places (events)) » E-commerce sales system construction (website + drip emails + retargeting ads) » Digital marketing management (email, paid ads, content, and SEO) » Product market fit consulting » Investment pitch development & presentation Show less
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Seize LLC (Creators of the Paths App)
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United States
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Software Development
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Cofounder, Chief Marketing Officer & System Architect
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Jan 2018 - Dec 2022
Engineered the marketing into software and partnerships: Examples: » $10,000,000 valuation and rising » 500,000,000 estimated capital-efficient impressions w/o ads via marketing launch partnerships » $7,000,000 software built for under $1M » Under 1% churn rate during beta testing » Designed Customer Lifetime Value to last decades + scalable in-app marketplace » Managed offshore & domestic engineers led with agile scrum management » Proven to break the unicorn 1.5 K-Factor viral coefficient during beta Services: » Software architecture » Business leadership » Scrum leadership » Brand leadership » Marketing leadership » Investment pitch development & presentation Show less
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Beyond Marketing Group
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Canada
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Advertising Services
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1 - 100 Employee
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Marketing Consultant
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2008 - 2012
Provided top-level marketing strategic, tactical and creative consultation and execution: Examples: » Authored Harley-Davidson 150-page young adult (next generation) marketing playbook » Authored Harley-Davidson Dark Custom brand values deck » Consulted Harley-Davidson/Vice Magazine video content partnership » Advised Harley-Davidson on general young adult motorcycle culture » Architected custom MarTech for Toyota North America » Contributed brand counsel and support for Scion USA & Canada » Designed customizations for first 20 Scions to enter Canadian territory » Authored grassroots marketing recommendations playbook for Scion Canada Services: » Strategic marketing consultant » Events production consultant » Lead gen & social media development » Experiential marketing co-designer/producer » Marketing strategy/brand development » Graphic design & web design » Web/mobile software architecture » Investment pitch development Show less
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Baker Drivetrain
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Marketing Director/Brand Manager
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2004 - 2008
Full-stack marketing director and business development with that has built brand equity so strongly, assets and positioning that I have built continue to be utilized over 15 years: Services: » Brand championship: Ethos development + public relations + media buyer » Art Direction: Hands-on photography, illustration, graphic design, and web » Marketing strategy, partnerships, and new business » Promotional motorcycle design » Immersion and profound understanding of the industry » Escalated the company to arguably one of the top three industry brands Show less
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US Army
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United States
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Armed Forces
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700 & Above Employee
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Reconnaissance Specialist (Scout)
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1994 - 1997
If I wasn't patrolling the turbulent border between North and South Korea reporting enemy movements from the field, then I was the guy ordered to create art for the camp on walls, documentation, and tanks. I also received special benefits for my physical fitness achievements that I strategically worked hard to gain. If I wasn't patrolling the turbulent border between North and South Korea reporting enemy movements from the field, then I was the guy ordered to create art for the camp on walls, documentation, and tanks. I also received special benefits for my physical fitness achievements that I strategically worked hard to gain.
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Education
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1997 - 2001
Kendall College of Art and Design, Grand Rapids, MI
Bachelor's of Fine Arts -
1997 - 2001
Ferris State University
BFA
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