Senior Project Manager

• Sep 2022 - Present

Clients: Hanes + Hasbro Clients: Hanes + Hasbro

Project Manager

• Jun 2021 - Sep 2022

Clients: IBM, Kyndryl, IBM Watson Health, Broadcom, VisitPay/R1, Spectrum Enterprise, 3D Systems • Manages multiple digital projects and campaigns through the full lifecycle - from inception to completion • Engages and partners with account leads, creative leads, and creative operations to develop project plans that will ensure deliverable quality, timing, and budget expectations are met or exceeded • Maintains project schedules and proactively identify potential project challenges and roadblocks to quickly surface solutions and action plans • Organizes the key players and project details at each project start with thoughtful and actionable direction Show less

Account Executive

• Oct 2019 - Jul 2020

Clients: Coastal Credit Union, Farmers Insurance Federal Credit Union, SkyOne Credit Union • Support account team with building and managing client relationships and expectations • Coordinate with creative/design, project management and account teams to ensure projects are aligned and completed on schedule and within budget • Content development and research for client’s social media channels and blogs using tools such as SEM Rush • Collaborate during creative reviews and strategy working sessions • Provide insights based on data analytics for digital creative campaigns Show less

Marketing Manager for Citrix Cycle

• Oct 2018 - Oct 2019

• Planned and executed the launch of Raleigh’s first docked bikeshare system in March 2019 • Reached over 4,000 members, over 45,000 miles ridden and over 26,000 trips in the first 8 months • Managed social media and content marketing in collaboration with title sponsor Citrix and the City of Raleigh • Designed promotional marketing materials for kiosk messaging, informational cards, discounted ride rates, free ride days, etc. • Developed the annual strategic marketing plan • Coordinated and participated in local events, including logistics transportation of bikes and promotional materials • Collaborated with sponsors to develop promotional campaigns with Hopscotch Music Festival, NC Courage, NC Football Club, Downtown Raleigh Alliance, Commute Smart Raleigh, Oaks & Spokes, etc. Show less

In-Market Manager

• Jul 2018 - Oct 2018

• Recruited, on-boarded and trained brand ambassador staff • Scheduled 140 brand ambassadors using online scheduling tool, TrackSmart • Coordinated supplier product trainings for 25 markets • Maintained internal digital training and resource elements for 35+ breweries • Produced weekly internal email newsletter via MailChimp • Researched future markets and provide insight on possible growth opportunities • Recruited, on-boarded and trained brand ambassador staff • Scheduled 140 brand ambassadors using online scheduling tool, TrackSmart • Coordinated supplier product trainings for 25 markets • Maintained internal digital training and resource elements for 35+ breweries • Produced weekly internal email newsletter via MailChimp • Researched future markets and provide insight on possible growth opportunities

Event Marketing Specialist

• Nov 2016 - May 2018

• Managed over 200 event set ups and break downs of marketing equipment • Planned and executed Summer 2017 Beach Crew Tour which included over 51,000 samples and over 300,000 brand impressions • Promoted the Coca Cola brand portfolio of 40+ carbonated and non-carbonated beverages through product sampling and consumer trial • Motivated incidence and build brand love with both new recruits and sideline users • Engaged the consumers with memorable experiences through fun interactive marketing activities and competitions including games and various social media platforms (Facebook, Twitter, Instagram, Snapchat) • Operated commercial branded marketing vehicles (pulling cargo trailers, 26’ box trucks, cargo vans, etc.) Show less

Server

• Apr 2016 - Apr 2017

Server

• Jan 2014 - Mar 2016

Marketing Intern

• Aug 2015 - Dec 2015

• Copy edit press releases, media kits and media alerts for Coca Cola Recycle and Win program • Participated in marketing event activations with Coca-Cola, Harris Teeter and Proctor &Gamble • Event planning for the Charlotte Touchdown Club and Red Classic • Copy edit press releases, media kits and media alerts for Coca Cola Recycle and Win program • Participated in marketing event activations with Coca-Cola, Harris Teeter and Proctor &Gamble • Event planning for the Charlotte Touchdown Club and Red Classic

Marketing and Public Relations Intern

• May 2015 - Aug 2015

-Designed creative e-blast to be sent to various editors and writers -Pitched story ideas and placements to national and regional magazines -Collected and displayed product placements for clients and products to showcase to the company in monthly reports -Updated and maintained the multiple media lists based on individual clients -Maintained social media accounts including Twitter, Instagram and Pinterest -Designed creative e-blast to be sent to various editors and writers -Pitched story ideas and placements to national and regional magazines -Collected and displayed product placements for clients and products to showcase to the company in monthly reports -Updated and maintained the multiple media lists based on individual clients -Maintained social media accounts including Twitter, Instagram and Pinterest

Office Intern

• Jun 2013 - Aug 2013

• Filed and organized paperwork in a non-profit office at a volunteer mission camp • Created and managed social media accounts including Facebook and Instagram • Created detailed calendars for the staff each week • Handled petty cash for day to day operations • Lead mission teams on construction worksites • Organized the first overnight camp for Bahamian kids and teens • Filed and organized paperwork in a non-profit office at a volunteer mission camp • Created and managed social media accounts including Facebook and Instagram • Created detailed calendars for the staff each week • Handled petty cash for day to day operations • Lead mission teams on construction worksites • Organized the first overnight camp for Bahamian kids and teens