Digital Marketing Manager

• Feb 2020 - Present

Digital Consultant

• Aug 2019 - Present

Project management of the following tools, skills and platforms:CRM management: Salesforce CRM, Eloqua, Pardot, HubSpot, Amp Cloud, Paradiso LMS, Lessonly, B2C/B2B Marketing & Sales Cloud Automation, Email Marketing WorkfloweCommerce management: Wordpress, Woo Commerce, Magento, Amazon Seller Central, Amazon FBA, Walmart, eBay, NewEggMicrosoft: MSOffice 365, Office: Excel, Word, PowerPoint, Access, Outlook ExchangeWeb design/development using Adobe Creative Suite: Dream Weaver, Photoshop, Acrobat, Illustrator, Premier, After Effects Digital marketing management: Google applications: Adsense, Ads (PPC), TruView, Analytics, Webmaster Tools, Merchant Center, Local Business Center, Labs, Docs, Sheets, Forms, Feedburner, Classroom

Digital Marketing Manager

• May 2016 - Present

- Increase organic relevant click through rate by 40% and conversion rate by 25% (YoY)- Drive new business engagements from RFP completion, strategy development, prospective client pitch through transition to campaign management- Evaluate new technologies / strategies / techniques across the search landscape and gauge potential for experimentation within existing / new client engagements- Forecast budget for each vertical market on a weekly or monthly basis, and created monthly SEM reporting clients, tracking performance metrics to optimize traffic sources based on their KPIs- Execute go-to-market, digital branding and multi-touch web strategies with analysis of user data in CTR, conversion & bounce rate and overall health of online campaigns- Expand off-page SEO link-building, social reach and engagement through multiple social media channels- Execute on-page optimization and content development strategies from PPC user insight, focusing on Rank Brain dwell time, latent semantic indexing (LSI) keyword(s), snippet bait and structural data development for higher webpage ranking- Develop and automate PPC ads, display ads, content network ads, video ads and work-flow processes for new start-up companies; i.e. Caught on Camera LLC, Smoke Guardian LLC, 72(t) Professor LLC- Collaborate with mobile-app developers & programming teams to allocate workload, task assignments, and provide technical support with feedback reviews- Optimize on-site user interface and database procedures by automating proprietary shopping cart and check- out software- Deploy and optimize iOS applications for iTunes and Android applications for Google Play Store

Digital Marketing Manager

• Jun 2010 - Apr 2016

Implemented paid digital marketing strategies in a fast-pace company generating over $100M in annual revenueDeveloped paid search strategy, A/B testing methodology, and marketing roadmapDeveloped and executed inbound digital marketing strategies which had resulted in 35% annual growth (YoY)Managed monthly meetings with account representatives from Google Ads and Bing AdCenter Deployed and tested new strategies to improve performance of SEM campaigns including account structure, bid strategy, ad copy, keyword expansion, and dynamic content with clear call-to-action for higher conversionsImplemented multi-variant website testing, such as, IP delivery and dynamic content delivery to produce higher search relevancy scores, lower on-site bounce rate, and improve website conversion rateExecuted on-page optimization and content development strategies from PPC user insight, focusing on Latent Semantic Indexed (LSI) keyword, snippet bait and structural data for higher webpage rankingExpanded Facebook site and increased followers by 50% month-over-monthEstablished API payment gateway system for online transactions via company website, Facebook & Google Business Pages Developed API's connecting Salesforce lead object with Google Analytics user dataAssisted marketing users with report design and management, and database de-duping and cleansingExecuted administrative tasks like creating profiles, roles, users, page layouts, email services, approvals, workflow, custom reports, custom dashboards, tasks and eventsConnected marketing & sales data sets for forecasting, campaign management, lead object, opportunity object, account object management and custom reportingAnalyzed lead & opportunity objects that required Salesforce customization code between account objects and recurring payment objects for complete visibility of a customer’s life-cycleImplemented new marketing tools: Act-On and Pardot for increased lead quality and marketing funnel

Digital Marketing Specialist

• Jul 2008 - Mar 2010

Objective: Direct marketing, client management, B2B & B2C customer service, creating a needs analysis, digital marketing roadmap, strategic action plan, tactical execution, & accountability for each campaign focusing on ROAS/ROIMy duties included analyzing online marketing solutions for small, mid-size, and corporate businesses. By having a "concierge like" approach, business owners received detailed reporting about the day-to-day developments and intricacies of their online campaigns. Along with my college teaching background, attention to detail, and base knowledge of online marketing, my approach educated and set appropriate expectations to business owners to use the Internet channel to grow their company.Marketing Data Analyst• Achieved on an average between 20% to 30% ROAS MoM• Drove new strategies and processes to improve performance of SEM campaigns including account structure, bid strategy, ad copy, and keyword expansion• Evaluated methodologies to improve bidding algorithms for improved ROAS• Managed ads and performance-based initiatives through social media platform like Twitter and Facebook• Worked with SEO Manager to best optimize strategies between SEO and PPC

Adjunct Professor

• Aug 2007 - Jan 2010

Implementing curriculum-based syllabi in multi-faceted skill levels in English comprehension and communicationManaging, assessing, and evaluating international students within a higher learning academic contextThe long-term goal is to integrate students proficiently into a higher learning institute by utilizing advanced processing techniquesDeveloping a comprehensive syllabus, instructional lesson plans, classroom activities, and assessment criteria based on competency-based academic objectives for international ESL students.Utilizing multi-media facets for learning such as: Web CT, Internet user friendly websites, DVDs, CD ROMs, and audio CD presentations of content to accomplish competency objectives with high retention results. By applying these multiple facets of media, I was able to quantitatively measure the acquisition of English within an academic context.