Rayner Lim
Chief Design Officer | Co-founder at ReferReach- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Hokkien Limited working proficiency
Topline Score
Bio
Karl G.
Rayner's a remarkable and resourceful leader in the field of digital transformation and change management. He's also a smart individual who can be relied upon to resolve challenges when no one else knows where to start. He consistently performs at a high level, skillfully managing project stakeholders, nurturing business contacts and delivers top results. If you want to get the job done, look no further!
Felicia Chia
I don’t know about you, but one of my biggest fears when working with creatives is having to deal with their unpredictable temperaments. You too? Well, you can relax with Rayner. During my 4 years as Marketing Manager at Cima NanoTech, Rayner took care of all our creative projects professionally, responsibly and patiently. From design to production, his work never ceases to impress me, and I am amazed by all that he does on multiple levels. Most importantly, he treats his clients – big and small – with equal importance, taking pride in every piece of design that goes out the door. I strongly recommend Rayner and would hire him again in a heartbeat for future design projects. It has truly been an honour for me to work with someone so talented, open-minded and responsive, with a side of humour to go along.
Jenny Ho
Rayner is very skilful and creative in coming up with tag lines to make cost effective marketing collatorals. He will always do his fullest to support snd help his clients grow their business. I will certainly recommend Rayner to anyone who wants to grow their business further in 2017. Jenny
Karl G.
Rayner's a remarkable and resourceful leader in the field of digital transformation and change management. He's also a smart individual who can be relied upon to resolve challenges when no one else knows where to start. He consistently performs at a high level, skillfully managing project stakeholders, nurturing business contacts and delivers top results. If you want to get the job done, look no further!
Felicia Chia
I don’t know about you, but one of my biggest fears when working with creatives is having to deal with their unpredictable temperaments. You too? Well, you can relax with Rayner. During my 4 years as Marketing Manager at Cima NanoTech, Rayner took care of all our creative projects professionally, responsibly and patiently. From design to production, his work never ceases to impress me, and I am amazed by all that he does on multiple levels. Most importantly, he treats his clients – big and small – with equal importance, taking pride in every piece of design that goes out the door. I strongly recommend Rayner and would hire him again in a heartbeat for future design projects. It has truly been an honour for me to work with someone so talented, open-minded and responsive, with a side of humour to go along.
Jenny Ho
Rayner is very skilful and creative in coming up with tag lines to make cost effective marketing collatorals. He will always do his fullest to support snd help his clients grow their business. I will certainly recommend Rayner to anyone who wants to grow their business further in 2017. Jenny
Karl G.
Rayner's a remarkable and resourceful leader in the field of digital transformation and change management. He's also a smart individual who can be relied upon to resolve challenges when no one else knows where to start. He consistently performs at a high level, skillfully managing project stakeholders, nurturing business contacts and delivers top results. If you want to get the job done, look no further!
Felicia Chia
I don’t know about you, but one of my biggest fears when working with creatives is having to deal with their unpredictable temperaments. You too? Well, you can relax with Rayner. During my 4 years as Marketing Manager at Cima NanoTech, Rayner took care of all our creative projects professionally, responsibly and patiently. From design to production, his work never ceases to impress me, and I am amazed by all that he does on multiple levels. Most importantly, he treats his clients – big and small – with equal importance, taking pride in every piece of design that goes out the door. I strongly recommend Rayner and would hire him again in a heartbeat for future design projects. It has truly been an honour for me to work with someone so talented, open-minded and responsive, with a side of humour to go along.
Jenny Ho
Rayner is very skilful and creative in coming up with tag lines to make cost effective marketing collatorals. He will always do his fullest to support snd help his clients grow their business. I will certainly recommend Rayner to anyone who wants to grow their business further in 2017. Jenny
Karl G.
Rayner's a remarkable and resourceful leader in the field of digital transformation and change management. He's also a smart individual who can be relied upon to resolve challenges when no one else knows where to start. He consistently performs at a high level, skillfully managing project stakeholders, nurturing business contacts and delivers top results. If you want to get the job done, look no further!
Felicia Chia
I don’t know about you, but one of my biggest fears when working with creatives is having to deal with their unpredictable temperaments. You too? Well, you can relax with Rayner. During my 4 years as Marketing Manager at Cima NanoTech, Rayner took care of all our creative projects professionally, responsibly and patiently. From design to production, his work never ceases to impress me, and I am amazed by all that he does on multiple levels. Most importantly, he treats his clients – big and small – with equal importance, taking pride in every piece of design that goes out the door. I strongly recommend Rayner and would hire him again in a heartbeat for future design projects. It has truly been an honour for me to work with someone so talented, open-minded and responsive, with a side of humour to go along.
Jenny Ho
Rayner is very skilful and creative in coming up with tag lines to make cost effective marketing collatorals. He will always do his fullest to support snd help his clients grow their business. I will certainly recommend Rayner to anyone who wants to grow their business further in 2017. Jenny
Credentials
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Blockchain for Fintech Leaders & Practitioners
GarrantoAcademyJun, 2022- Nov, 2024 -
Certified SAFe® 5 Product Owner/Product Manager
Scaled Agile, Inc.Nov, 2021- Nov, 2024 -
Cybersecurity Threat Management
GarrantoAcademyNov, 2021- Nov, 2024 -
Google UX Design Professional Certificate
CourseraOct, 2021- Nov, 2024 -
Digital Transformation & Change Management (Merit)
RISE by DigitalBCG AcademySep, 2021- Nov, 2024 -
Digital Transformation Project (Top 2 team)
RISE by DigitalBCG AcademyAug, 2021- Nov, 2024 -
Certified Scrum Product Owner (CSPO)
Scrum AllianceJul, 2021- Nov, 2024 -
Certified ScrumMaster (CSM)
Scrum AllianceJul, 2021- Nov, 2024 -
Distinction in PMO & Change Management
RISE by DigitalBCG AcademyJul, 2021- Nov, 2024 -
Human-centric Design & Prototyping
RISE by DigitalBCG AcademyMay, 2021- Nov, 2024 -
Business Essentials, Big Data Fundamentals and Machine Learning Basics
Trainocate SingaporeApr, 2021- Nov, 2024 -
Communication Foundations
LinkedInMar, 2021- Nov, 2024 -
Developing Executive Presence
LinkedInMar, 2021- Nov, 2024 -
Effective Listening
LinkedInMar, 2021- Nov, 2024 -
Giving Your Elevator Pitch
LinkedInMar, 2021- Nov, 2024 -
Introduction to Business Analytics
LinkedInMar, 2021- Nov, 2024 -
Programmatic Advertising Foundations
LinkedInMar, 2021- Nov, 2024 -
UX Research for Agile Teams
LinkedInMar, 2021- Nov, 2024 -
UX Research: Going Guerrilla
LinkedInMar, 2021- Nov, 2024
Experience
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ReferReach
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Singapore
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IT Services and IT Consulting
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1 - 100 Employee
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Chief Design Officer | Co-founder
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Jan 2022 - Present
Highly experienced and creative Chief Design Officer with years of experience leading design teams and developing innovative solutions for clients. Proven track record of delivering successful projects on time and within budget, and expertise in a variety of design tools and technologies. Strong leadership skills and ability to motivate and inspire team members to achieve their best work.Daily involvement in leading cross-functional teams of 20 in system design, product design and marketing.Launched the product as the official networking platform for 2000 registrants of Coinfest Bali 2022Conducted product evaluations and implemented a marketing and design strategy that aligned with the company's business goals.Managed design projects from concept to completion, including overseeing budgets and timelines.Conducted regular performance evaluations and provided feedback and support to team members to help them grow and improve.Stayed up-to-date with industry trends and emerging technologies, and introduced new tools and techniques to the team to improve their work.
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Chief Design Officer
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Jan 2022 - Present
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Contagious Advertising Agency
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Singapore
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Advertising Services
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Creative Director
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Apr 2008 - Dec 2020
Scope: Campaign/project management, budget management, client management, team collaboration, creative concept development, branding, UX/UI design and graphic designClients: Unilever, BASF, Nestle, Nike, Rentokil Initial, SingTel and Cima NanoTechUnilever launched global School of Reward portal with 100% increased participationStrategy: To replace 50+ static webpages with gamified reward portal to improve user experience and engagement for Unilever staff.Solution: Designed UX and UI of School of Reward portal from visual comp to wireframe and prototype.Initial Hygiene ‘Germculator’ kickstarted workplace hygiene serviceStrategy: To support sales team with an interactive tool to educate the importance of workplace hygiene and upsell office sanitizing service. Solution: Researched and proposed mechanics to calculate and present germ count on surfaces. Developed UX and UI design and coded interactive site for SEA and Australia markets.Kit Kat Singapore gained 5% market shareStrategy: To rejuvenate the Kit Kat brand among the Millennials. Solution: Drove social media engagement with 3 curated artworks from local artists. Increased traffic to newly UX/UI interactive Kit Kat Singapore website with retargeting campaigns. SingTel InSing launched DeFind appStrategy: To design a user-friendly, all-in-one directory for businesses and services.Solution: Collaborated with development team to conceptualize and designed the new app.Jurong Bird Park meeting year-end sales target Strategy: To drive recall and visitorship with ATL and online campaigns.Solution: Co-created design assets with inhouse team for medias such as OOH, Google Adsense, Adwords, social media as well as an official microsite for the campaign.Karihome Goat Milk increased leads by 300%Strategy: To generate leads for online marketing and retargeting with free sampling programme.Solution: Devised responsive online form for easy sample requests.
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Art Director
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2006 - 2008
Scope: Client management, team collaboration, creative concept development, art direction, UX/UI design and graphic designClients: Chivas whisky, The Arena at Clarke Quay, SingTel Scope: Client management, team collaboration, creative concept development, art direction, UX/UI design and graphic designClients: Chivas whisky, The Arena at Clarke Quay, SingTel
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Art Director
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Jan 2005 - 2006
Art Director / Toffs & Devs Agency / 2005 – 2006Scope: Team lead, creative concept development, art direction, UX/UI design and graphic designClients: Intel, Seagate, and Rentokil Pest Control Art Director / Toffs & Devs Agency / 2005 – 2006Scope: Team lead, creative concept development, art direction, UX/UI design and graphic designClients: Intel, Seagate, and Rentokil Pest Control
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Marcomm Manager
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Jan 2002 - Jan 2005
∙ Tasked to manage an internal team to execute branding and marketing projects in 10 different markets on below-the-line, OOH, and digital platforms.∙ Launched the new Mercury brand and Mercury Lifestyle websites to showcase the latest products to consumers and worldwide resellers. ∙ Participated in international tradeshows like CES Las Vegas and Computex Taipei. ∙ Tasked to manage an internal team to execute branding and marketing projects in 10 different markets on below-the-line, OOH, and digital platforms.∙ Launched the new Mercury brand and Mercury Lifestyle websites to showcase the latest products to consumers and worldwide resellers. ∙ Participated in international tradeshows like CES Las Vegas and Computex Taipei.
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