Mathieu Prieur
Country Manager France at BIKE24- Claim this Profile
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Francés Native or bilingual proficiency
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Catalán Professional working proficiency
Topline Score
Bio
Iñaki C.
Working with Mathieu was a truly enriching experience. He undoubtedly is one of the best managers that I have had in my career as a marketing specialist. He is great at leading projects and people. This last point is crucial, because although many managers forget, projects are things people complete (or not) and not just plans on papers or screens. Mathieu made us all feel part of the team, carefully listened to our ideas and concerns, and helped each of us make the most of our contribution to the company. And thanks to the environment he nurtured, we were able to implement an ambitious marketing plan and accomplished many of the marketing goals. On top of that, he taught me a lot about strategic marketing planning and omnichannel marketing campaigns. He has a broad understanding of how marketing works and he is very good at presenting ideas. In conclusion, Mathieu is a real marketing expert and a great team leader, and working with him is a pleasure.
Quim Zurano Gallart
Tuve la suerte compartir con Mathieu la aventura de lanzar una startup y destacaría su gran capacidad de liderazgo, actitud y aptitud para con los pocos recursos que teníamos conseguir muchísimo. Ordenado, metódico, empatico y super proactivo en aportar siempre. Veo en Mat, esa persona que capaz de liderar branding, marketing tanto en on como en off y gestionar a todo tu equipo.
Iñaki C.
Working with Mathieu was a truly enriching experience. He undoubtedly is one of the best managers that I have had in my career as a marketing specialist. He is great at leading projects and people. This last point is crucial, because although many managers forget, projects are things people complete (or not) and not just plans on papers or screens. Mathieu made us all feel part of the team, carefully listened to our ideas and concerns, and helped each of us make the most of our contribution to the company. And thanks to the environment he nurtured, we were able to implement an ambitious marketing plan and accomplished many of the marketing goals. On top of that, he taught me a lot about strategic marketing planning and omnichannel marketing campaigns. He has a broad understanding of how marketing works and he is very good at presenting ideas. In conclusion, Mathieu is a real marketing expert and a great team leader, and working with him is a pleasure.
Quim Zurano Gallart
Tuve la suerte compartir con Mathieu la aventura de lanzar una startup y destacaría su gran capacidad de liderazgo, actitud y aptitud para con los pocos recursos que teníamos conseguir muchísimo. Ordenado, metódico, empatico y super proactivo en aportar siempre. Veo en Mat, esa persona que capaz de liderar branding, marketing tanto en on como en off y gestionar a todo tu equipo.
Iñaki C.
Working with Mathieu was a truly enriching experience. He undoubtedly is one of the best managers that I have had in my career as a marketing specialist. He is great at leading projects and people. This last point is crucial, because although many managers forget, projects are things people complete (or not) and not just plans on papers or screens. Mathieu made us all feel part of the team, carefully listened to our ideas and concerns, and helped each of us make the most of our contribution to the company. And thanks to the environment he nurtured, we were able to implement an ambitious marketing plan and accomplished many of the marketing goals. On top of that, he taught me a lot about strategic marketing planning and omnichannel marketing campaigns. He has a broad understanding of how marketing works and he is very good at presenting ideas. In conclusion, Mathieu is a real marketing expert and a great team leader, and working with him is a pleasure.
Quim Zurano Gallart
Tuve la suerte compartir con Mathieu la aventura de lanzar una startup y destacaría su gran capacidad de liderazgo, actitud y aptitud para con los pocos recursos que teníamos conseguir muchísimo. Ordenado, metódico, empatico y super proactivo en aportar siempre. Veo en Mat, esa persona que capaz de liderar branding, marketing tanto en on como en off y gestionar a todo tu equipo.
Iñaki C.
Working with Mathieu was a truly enriching experience. He undoubtedly is one of the best managers that I have had in my career as a marketing specialist. He is great at leading projects and people. This last point is crucial, because although many managers forget, projects are things people complete (or not) and not just plans on papers or screens. Mathieu made us all feel part of the team, carefully listened to our ideas and concerns, and helped each of us make the most of our contribution to the company. And thanks to the environment he nurtured, we were able to implement an ambitious marketing plan and accomplished many of the marketing goals. On top of that, he taught me a lot about strategic marketing planning and omnichannel marketing campaigns. He has a broad understanding of how marketing works and he is very good at presenting ideas. In conclusion, Mathieu is a real marketing expert and a great team leader, and working with him is a pleasure.
Quim Zurano Gallart
Tuve la suerte compartir con Mathieu la aventura de lanzar una startup y destacaría su gran capacidad de liderazgo, actitud y aptitud para con los pocos recursos que teníamos conseguir muchísimo. Ordenado, metódico, empatico y super proactivo en aportar siempre. Veo en Mat, esa persona que capaz de liderar branding, marketing tanto en on como en off y gestionar a todo tu equipo.
Credentials
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Google Ads Search Certification
GoogleJun, 2020- Nov, 2024
Experience
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BIKE24
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Germany
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Software Development
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100 - 200 Employee
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Country Manager France
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2022 - Present
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MiCuento
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Spain
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Online Audio and Video Media
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1 - 100 Employee
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CMO
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2020 - 2021
- Market Insights: customer interviews, identification of UX and product improvements - Elaboration and roll out of the marketing plan - Traffic diversification via SEO, influencers, PR, CRM - Portfolio: launch of new products and upsales - Market Insights: customer interviews, identification of UX and product improvements - Elaboration and roll out of the marketing plan - Traffic diversification via SEO, influencers, PR, CRM - Portfolio: launch of new products and upsales
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MediQuo
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Spain
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Wellness and Fitness Services
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1 - 100 Employee
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Interim CMO (maternity leave replacement)
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2019 - 2020
- B2C: strong growth in the recruitment of patients using the app - B2B: mediQuo Pro launch, a SAAS for doctors - KPIs improvement: CPI, MAU, CAC, % premium, ratings - B2C: strong growth in the recruitment of patients using the app - B2B: mediQuo Pro launch, a SAAS for doctors - KPIs improvement: CPI, MAU, CAC, % premium, ratings
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DIFUSIÓN, Centro de Investigación y Publicaciones de Idiomas
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Spain
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Writing and Editing
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1 - 100 Employee
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International Marketing Manager
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2018 - 2019
- Head of Marketing Dpt at Difusión, a publishing house offering books and digital contents for language learning - Elaboration and roll out of marketing plans for 3 brands - Digital focus: user acquisition to digital platform and website online shop - Management of the Marketing dpt, leading a team of 17 people - Implementation of a company wide CRM application - Head of Marketing Dpt at Difusión, a publishing house offering books and digital contents for language learning - Elaboration and roll out of marketing plans for 3 brands - Digital focus: user acquisition to digital platform and website online shop - Management of the Marketing dpt, leading a team of 17 people - Implementation of a company wide CRM application
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QIDS, the app for parent communities
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Barcelona Area, Spain
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CMO and Co-founder
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2015 - 2018
- Conceptualisation and implementation of the marketing strategy - Branding and PR: 140K€ of media impact value (TV, radio and press) - Acquisition: ASO, Facebook and Instagram add (CPI optimized to 0,55€) - Retention through push notifications (week 1: 61% and week 4: 27%) - Conceptualisation and implementation of the marketing strategy - Branding and PR: 140K€ of media impact value (TV, radio and press) - Acquisition: ASO, Facebook and Instagram add (CPI optimized to 0,55€) - Retention through push notifications (week 1: 61% and week 4: 27%)
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FrieslandCampina
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Netherlands
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Food and Beverage Manufacturing
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700 & Above Employee
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Senior Brand Manager Multi-brands
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2012 - 2015
Senior Brand Manager Multi-brands (Milner, Sombrero de Copa, Frico...)- Responsible for 3 categories: cheese, yogurt and butter- National Launch of Royal Hollandia and Corona (additional turnover 40M€/year)- Development and implementation of marketing plans
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Senior Brand Manager Milner
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2010 - 2012
- National launch of Milner- Responsible for large annual communication budget of 4,5M€ (TV spot, P.R., digital media…)- Development and implementation of marketing plans
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Prieur Joaillier Horloger
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France
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Commercial and Marketing Director
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2006 - 2008
Jewellery & Watches. Brands: Rolex, Cartier, Chanel, Gucci, Chaumet, Tag Heuer… - Leading a team of 15 salespersons - Optimisation of merchandising and communication - In 2 years: increased turnover +51% and benefits +194% Jewellery & Watches. Brands: Rolex, Cartier, Chanel, Gucci, Chaumet, Tag Heuer… - Leading a team of 15 salespersons - Optimisation of merchandising and communication - In 2 years: increased turnover +51% and benefits +194%
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Chupa Chups compañía del Grupo Perfetti Van Melle
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Spain
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Food and Beverage Manufacturing
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200 - 300 Employee
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Brand Manager
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2005 - 2006
- Successful brand renewal (3 new product ranges launched) - Optimization of marketing budget - Turnover: +3% and margin: +11% - Successful brand renewal (3 new product ranges launched) - Optimization of marketing budget - Turnover: +3% and margin: +11%
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Education
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2022 -
Esade
Open Executive, Marketing Intelligence and Customer Analytics -
2021 -
Esade
Open Executive, Marketing Analytics -
2003 - 2004
Universitat de Barcelona
Master, Management in Mass Media -
2000 - 2003
Rennes School of Business
Master, Marketing
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