Lisette Prins
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Bio
Marieke van den Toorn
Lisette is an experienced, internationally focused marketeer. She has the ability to quickly come to the core of a marketing challenge and creatively finds inspiring approaches and solutions. Lisette is very dedicated to always deliver at the highest level. She has an engaging style, builds strong relationships and has a sharp & creative mind and a big heart. Lisette, it was a great pleasure to work with you.
Annemieke Poot
Lisette was a great support within our Marketing team. She supported the team in the development and coordination of all kinds of ATL & BTL Marketing activities, and gained soon our trust to take responsibility for her own projects, like development of leaflets, sampling activities etc. She is ambitous, knows how to set her priorities and is a real team player.
Marieke van den Toorn
Lisette is an experienced, internationally focused marketeer. She has the ability to quickly come to the core of a marketing challenge and creatively finds inspiring approaches and solutions. Lisette is very dedicated to always deliver at the highest level. She has an engaging style, builds strong relationships and has a sharp & creative mind and a big heart. Lisette, it was a great pleasure to work with you.
Annemieke Poot
Lisette was a great support within our Marketing team. She supported the team in the development and coordination of all kinds of ATL & BTL Marketing activities, and gained soon our trust to take responsibility for her own projects, like development of leaflets, sampling activities etc. She is ambitous, knows how to set her priorities and is a real team player.
Marieke van den Toorn
Lisette is an experienced, internationally focused marketeer. She has the ability to quickly come to the core of a marketing challenge and creatively finds inspiring approaches and solutions. Lisette is very dedicated to always deliver at the highest level. She has an engaging style, builds strong relationships and has a sharp & creative mind and a big heart. Lisette, it was a great pleasure to work with you.
Annemieke Poot
Lisette was a great support within our Marketing team. She supported the team in the development and coordination of all kinds of ATL & BTL Marketing activities, and gained soon our trust to take responsibility for her own projects, like development of leaflets, sampling activities etc. She is ambitous, knows how to set her priorities and is a real team player.
Marieke van den Toorn
Lisette is an experienced, internationally focused marketeer. She has the ability to quickly come to the core of a marketing challenge and creatively finds inspiring approaches and solutions. Lisette is very dedicated to always deliver at the highest level. She has an engaging style, builds strong relationships and has a sharp & creative mind and a big heart. Lisette, it was a great pleasure to work with you.
Annemieke Poot
Lisette was a great support within our Marketing team. She supported the team in the development and coordination of all kinds of ATL & BTL Marketing activities, and gained soon our trust to take responsibility for her own projects, like development of leaflets, sampling activities etc. She is ambitous, knows how to set her priorities and is a real team player.
Experience
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Esprix Awards
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Netherlands
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Advertising Services
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1 - 100 Employee
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Jurylid
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Dec 2022 - Present
Proud to be jurymember of the Esprix Awards, category Long Term Proud to be jurymember of the Esprix Awards, category Long Term
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Consulting by Kantar
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United Kingdom
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Business Consulting and Services
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500 - 600 Employee
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Director
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Sep 2022 - Present
- Co-leading Brand & Sustainability practice - to help clients shape meaningful brands as a driver of positive change - Leading strategic projects in brand strategy, positioning & capability building for clients like Kraft Heinz, SealedAir, Wavin, Ferrero & Albert Heijn
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Associate Director
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Nov 2019 - Sep 2022
Key projects in Brand Strategy, Purpose, Brand Positioning & Talent Development
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Senior Marketing Consultant
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May 2016 - Nov 2019
Kantar Consulting is the only fully connected team of brand and marketing, and retail, sales and shopper specialists. Part of Kantar and WPP we offer insights, analytics, consultancy and technology solutions. Our aim to ‘Switch on Growth’ for clients, categories and our people.
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Travel
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Oct 2017 - Apr 2018
I've had the pleasure to travel around the world for 6 months. Stunned by the richest cultures, touched by the lovely people and challenged by the most beautiful of nature, I can only conclude that the world is a pretty nice place to be. I've had the pleasure to travel around the world for 6 months. Stunned by the richest cultures, touched by the lovely people and challenged by the most beautiful of nature, I can only conclude that the world is a pretty nice place to be.
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Consulting by Kantar
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United Kingdom
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Business Consulting and Services
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500 - 600 Employee
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Marketing Consultant
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Oct 2015 - Mar 2016
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Beiersdorf
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Germany
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Personal Care Product Manufacturing
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700 & Above Employee
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Brand Manager NIVEA Bathcare & Haircare
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Jul 2014 - Aug 2015
Responsible for conducting and implementing sustainable marketing strategies for the Netherlands for NIVEA Haircare & Bathcare, aligned within a Northern Europe scope. Full P&L and budget responsibility.
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Jr. Brand Manager NIVEA SUN, Labello and NIVEA Face Care Essentials NOE NL
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Feb 2013 - Jun 2014
Responsible for conducting and implementing 360 marketing plans for the Netherlands for NIVEA Sun, Labello and NIVEA Face Care Non-age, aligned within a Northern Europe scope.
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Trainee
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Jan 2012 - Feb 2013
Account Assistant A.S. Watson* Supporting Key Account Managers in their daily business* Responsible for CRM --> won AS Watson supplier award for 'Best CRM collaboration'* Responsible for Retail Advertising, Displays and other POS materials
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Marketing intern NIVEA Body, Face, Sun & Labello
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Aug 2011 - Dec 2011
Responsible for supporting the (Sr.) Product Managers NIVEA Skin Care, NIVEA VISAGE, NIVEA SUN and Labello. Tasks ranging from creative project management to performing market analyses.
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External affairs
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Sep 2010 - Aug 2011
As a team we were responsible for arranging three events to introduce our fellow Master Marketing Students in the world of Marketing. Moreover, our goal was to strengthen and improve the relationship between the academic teachers and the master students. I was personally responsible for acquiring company's support for the events and maintain good contact with external parties. As a team we were responsible for arranging three events to introduce our fellow Master Marketing Students in the world of Marketing. Moreover, our goal was to strengthen and improve the relationship between the academic teachers and the master students. I was personally responsible for acquiring company's support for the events and maintain good contact with external parties.
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The HEINEKEN Company
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Netherlands
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Food and Beverage Services
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700 & Above Employee
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Student Brand Manager Jillz/Strongbow Gold
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Mar 2010 - Dec 2010
Responsible for marketing Heinekens refreshing sparkling apple ciders Jillz and Strongbow Gold in the student life of Groningen. Developing promotional activities to launch the drink, let consumers taste Jillz/SBG and attract consumers to buy the drink. Working together with Heineken account managers as well as bar and club owners and student societies. Responsible for marketing Heinekens refreshing sparkling apple ciders Jillz and Strongbow Gold in the student life of Groningen. Developing promotional activities to launch the drink, let consumers taste Jillz/SBG and attract consumers to buy the drink. Working together with Heineken account managers as well as bar and club owners and student societies.
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Education
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2016 - 2016
Squared Online
Digital Marketing Strategy -
2010 - 2011
Rijksuniversiteit Groningen
Msc, Marketing Management -
2006 - 2010
University of Groningen
Bsc, Business Administration, specializations Marketing and Business Development -
2009 - 2009
Universidad de Belgrano, Buenos Aires
Bsc, Exchange programme
Community
