Non Executive Director

• Mar 2023 - Present

Director and Founder

• Jan 2021 - Present

Thundercloud is an automation platform for the media industry. Thundercloud was built by Media professionals to simplify and automate the media process. Thundercloud also provide consulting services to Digital Advertising companies who want to launch new product or enhance their current Digital and, or Media offering. Key Achievements:  Developed, maintained, and managed the end-to-end product roadmap including product enhancement and feedback collection  Identified and managed the various tech vendors involved in the built and maintenance of the platform including contract negotiations  Built and implemented the go to market strategy: market size, client profile, pricing strategy, sales pitch…  Built a revenue pipeline from scratch across a combination of brands direct and advertising agencies  Led and implemented the marketing strategy: branding, CVP, website, credentials…  Managed the finance of the company: P&L, sales forecast, contract of sale, grant research Show less

Director - Commercial Operations

• Sep 2020 - Jun 2022

Sitting on the Leadership Team, I lead the Commercial Operations for the business to accelerate and maximise GP margin growth. Key Achievements: Led and enabled the Media team in delivering quarterly account planning strategy, resulting in an over-delivery against quarterly revenue targets Designed and negotiated strategic partnerships with media agency partners Interrogating publishers and crafting deals Introduced value based pricing to the company and successfully increased projects profitability Show less

Product Director

• May 2019 - Sep 2020

Led the product roadmap of the company as well as build and support digital transformation for clients Key Achievements: Building suite of products to allow the business to expand their offering: Programmatic (managed service vs selfservice), High Impact Creative solution, Video and Performance (social and search). As a result, we have grown our direct channel by 50%. Designed and built digital transformation projects including but not limited to user journey, games rules, technology audit and connection design for reporting purposes, resulting in securing ongoing commercial partnership with KFC. Reviewing and assessing technologies to identify, design and build new products for the business and/or the clients: SSP, DSP, DMP, CPD, Location based solution, Augmented Reality, voice activation… - resulting in bringing first in market products and offering, giving Geronimo a leading position in the programmatic and innovative space. Show less

Head of Media & Operations

• Apr 2015 - May 2019

As employee number one of the company, I was tasked to set up and implement processes and tools to allow the business to operate at full speed from day one while delivering world-class customer service and support.Key Achievements: Designed and implemented framework to ensure delivery of quarterly targets Built, trained, grew and mentored a team of 6 Mobile Specialists working across a portfolio of 10 Advertising Agencies and brand directs Designed and developed a web-based tool to monitor and manage campaigns revenue from briefing through to invoicing, saving 40% of the team’s time to focus on strategy, clients servicing and innovations. Show less

Mobile Media Director

• Mar 2013 - Mar 2015

Business Analyst

• Oct 2011 - Mar 2013

Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in 45 countries, and soon beyond Assessing the overall business and information needs Evaluating business needs, and contributing to the design and development of reporting dashboards Working closely with developers to build stronger reporting tools Designing and implementing commission payments modeling Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in 45 countries, and soon beyond Assessing the overall business and information needs Evaluating business needs, and contributing to the design and development of reporting dashboards Working closely with developers to build stronger reporting tools Designing and implementing commission payments modeling

Senior Account Manager

• Sep 2010 - Oct 2011

Clients: Aussie (Credit Card, Personal Loans, Insurance), E*TRADE, GUCCI, HOTELS.COM Selling online strategies including: digital display, SEM/SEO, Mobile and Social media Generating & Implementing mobile WAP site and new technology Educating both Clients and internal teams about Mobile solutions, Mobile technology and case studies Developing Business plan : mobile advertising Implementing advanced retargeting capabilities to improve clients’ ROI Providing information and researches in preparation of new clients pitches. Training team members and new recruits on latest Digital trends Show less

Digital Account Manager

• Feb 2008 - Aug 2010

Clients: Macquarie Bank, Hyundai, KIA, JB-HiFi, Officeworks, Daikin, Sanitarium, Revlon, Wineselectors, Stella Travel Group Managing online campaigns across a portfolio of multiple clients and categories Supporting the interstate offices with their digital briefs, providing frequent digital recommendations and updates on market opportunities Developing and implementing reporting tools for campaign management Training team members and new recruits on this new campaign management tool Developing financial systems on the back end of campaign management tools to identify the best performers across multiple clients and industries in order to negotiate better value Developing Business plan : Performance medial, mobile advertising Generating & Implementing mobile campaigns including conception of WAP site and Mobile Applications Show less

Account Manager

• Nov 2005 - Feb 2008

Clients: IBM, Amex, SAP, Lenovo, Kodak Managing online campaigns: preparation, launch, optimisation and analysis Liaising with clients, creative agencies and trafficking teams Negotiating CPM, CPC & CPA deals with media owners Using DFA, DDS, Comscore, Nielsen tools (what do these do?) Training and mentoring new team members (Media planning tools, Excel...) Online competitive analysis across multiple markets (FR, UK, GER, ITA, SPA) and multiple products (Camera & Printers) for Kodak. Show less