Experience

Cosmo Music

• Canada
• Retail
• 1 - 100 Employee

• Vice President of Ecommerce

  • Jul 2022 - Present



Cover Digital Consulting

• Technology, Information and Internet

• Principal

  • Feb 2020 - Present

  - Offering eCommerce and digital marketing consulting services to small to SMBs - Platform enhancements, change management, final-mile cost savings, marketplace expansion, demand generation and more - Comprehensive and competitive service offering focused on scaling eCommerce and enabling personnel - Offering eCommerce and digital marketing consulting services to small to SMBs - Platform enhancements, change management, final-mile cost savings, marketplace expansion, demand generation and more - Comprehensive and competitive service offering focused on scaling eCommerce and enabling personnel



Geox

• Retail Apparel and Fashion
• 700 & Above Employee

• Ecommerce Manager

  • Nov 2020 - Jul 2022



ZWILLING J.A. Henckels Canada Ltd.

• Canada
• Manufacturing
• 1 - 100 Employee

• Ecommerce Manager

  • Feb 2018 - Feb 2020

  Managed all aspects of eCommerce and digital marketing at Zwilling J.A. Henckels Canada. Responsibilities included managing and operating www.zwilling.ca, www.tweezerman.ca, and all marketplace channels including Amazon FBA/Retail, Wayfair, Best Buy Marketplace and more, and internal processes. • Zwillng.ca: Increased revenue on Zwilling.ca by 80% in 18 months. Managed all platform integrations, improved logistic and back-end processes to increase efficient and customer satisfaction, lead all development initiatives for the website, and implemented new technologies and software to improve physical and digital operations. Implemented and maintained all SEM initiatives including Google search campaigns, GDN dynamic/static re-targeting and Google Shopping. • Amazon: Increased Amazon revenue by 145% within my first 10 months at Zwilling through improving digital operations and content best practices for a catalogue of over 1,500 ASIN’s (SKU’s). Built and maintained sponsored ad and brand campaigns resulting in $11 ROAS. Negotiated, implemented and managed a 6-figure AMS SPEND for 2019 focusing on display and re-targeting campaigns which resulted in an $8 ROAS. Negotiated contract, pricing and back-end promos with Amazon for Amazon Vendor Central; created assortment and business processes. • Marketplaces: Negotiated pricing, contract and back-end promotions with Wayfair Canada, Best Buy Marketplace and Loblaws Marketplace. Created initial assortment of products, created internal processes and trained all lines of business, leveraged digital tools and product data models to optimize SEO and traffic • Salesforce: Successfully built, configured, and launched a Salesforce Commerce Cloud eCommerce re-platform as part of a global project from Zwilling HQ. Configured and implemented Salesforce Marketing Cloud and Salesforce Commerce Cloud and trained marketing customer service teams. Show less



Nine West Canada

• Apparel & Fashion
• 1 - 100 Employee

• Ecommerce Manager

  • Mar 2017 - Feb 2018

  Managed all aspects of the Nine West Canada eCommerce business from strategy and digital marketing initiatives through managing a team to execute promotions, product photography and onboarding, logistic improvements, and more. • Advanced use of reporting and analytics to attain top-line sales goals while achieving gross margin targets • Continually improved customer experience and inner company inefficiencies through strategic partnerships and site improvements • Successfully launched new site redesign in July of 2017 • Managed team of eCommerce coordinators and product photographer • Worked closely with finance, buying, planning and other departments to achieve goals of the business Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Manager of Customer Care & Engagement - Canada & Latin America

  • Oct 2016 - Feb 2017

  Managed improvements to the overall purchase and post-purchase experience on MicrosoftStore.com in Canada, Brazil, Mexico and across Latin America by partnering with the Online Store, Platform & Engineering and Customer Service & Support (CSS) teams to improve customers experience. • Used listening mechanisms to derive insights into common issues and roots causes and used those insights to drive change • Was the lead advocate for action plans to resolve customer impacting scenarios and improve conversion rate and revenue while increasing customer satisfaction • Tracked all open issues and drove resolutions • Produced and delivered regular reporting on key issues during weekly, monthly and quarterly Business Reviews • Customer Care and CSS SME in the Microsoft eCommerce platform migration from Digital River to Modern/Universal Store platform • Increased Microsoft store NPS 7 points in 3 months • Lead a worldwide post-purchase survey redesign to increase participation and engagement • Worked with analytics, UX and design teams to optimize conversion rate, bounce rate, taxonomy, merchandising, up/cross sell products, etc. Show less



Canada Post / Postes Canada

• Canada
• Freight and Package Transportation
• 700 & Above Employee

• Officer of eCommerce Digital Operations and Marketing

  • Sep 2014 - Oct 2016

  • Executed and managed eCommerce promotional calendar by generating relevant promotions, engaging content, and targeted advertising • Managed, scheduled and deployed eCommerce online advertising for Canada Post based on consumer behavior, visitor segmentation, best selling products, and site traffic • Managed affiliate sales and has created a 250% YOY increase in revenue since taking over • Analyzed consumer purchase data/visitor behavior and A/B tests marketing content to determine the most effective marketing strategy to drive eCommerce revenue and conversion Show less



Demac Media

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• eCommerce Customer Success Manager / Email Marketing Specialist

  • Jun 2013 - Sep 2014

  • Primary point of contact for all communication with Demac Media customers • Worked closely with operations and design teams to develop and schedule creative changes, fully responsive site-redesigns, conversion leveraging UX changes, and intuitive navigation • Implemented a wide variety of merchandising and user experience optimizations to maximize sales and increase conversation rates • Worked as part of the operations team in the on-going servicing of existing customers • Assisted customers in their strategic planning • Planned, implemented and executed a variety of online sales and promotions including category discounts, BOGO rules, clearance items and quantity discounts Show less



Leonardo Worldwide Corporation

• Canada
• Advertising Services
• 1 - 100 Employee

• Customer Success Representative / E-Marketing Consultant

  • Oct 2011 - Jun 2013

  • Consults clients on how to achieve online marking goals by integrating social media, mobile, and online merchandising tools into marketing mix • Creates and maintains relationships with all clients in order to increase product adoption and to build pipeline for future business • Increases engagement in product offering through creative consultation, training and follow-up communication • Identifies, defines, and drives, up-sell opportunities within customer base focused on product adoption, training and support • Secures license agreement renewals for customer base by training and educating new clients on long-run benefits of VBrochure • Proficiency with Salesforce.com in contact management, billing records, running /creating /customizing reports, etc. Show less



The Arts Music Store

• Newmarket, ON

• Senior Sales Associate

  • Dec 2004 - Oct 2011

  • Brand development through website management. Organized companies website with most current and exciting products. • Sales representative, specializing in high end guitar sales. • Managed rental department and reconciled overdue accounts in AR. • Brand development through website management. Organized companies website with most current and exciting products. • Sales representative, specializing in high end guitar sales. • Managed rental department and reconciled overdue accounts in AR.