Experience

AHF

• United States
• Manufacturing
• 200 - 300 Employee

• Director of Integrated Marketing & Digital Engagement

  • Nov 2021 - Present

  Oversee and manage channel marketing activities, branding, merchandising, research/insights, graphic design, eCommerce, digital marketing, corporate communications, acquisitions, public relations, trade media relations, social media, and influencer marketing programs.Brands: Bruce | Armstrong Flooring | Hartco | Robbins | LM Flooring | tmbr | Autograph | Homerwood | Capella | Hearthwood | Raintree | Parterre

• Senior Marketing Manager

  • Oct 2020 - Dec 2021

  Digital & Traditional Marketing lead executing strategies including research and insights, customer journey orchestration, personalization, advertising, ecommerce, product data syndication, email marketing, websites, content development, SEO/SEM, social media and trade shows. Oversee the development of product sales and training materials to support the national retail sales, distribution, direct channels and customer service teams.



Hershey Entertainment & Resorts Company

• United States
• Hospitality
• 700 & Above Employee

• Manager, Digital Marketing Automation

  • Aug 2019 - Aug 2020

  Marketing Technology Lead for personalization, CRM, and loyalty programs, formulating strategy and directing the adoption of leading-edge platforms (Cheetah Digital, Thunderhead, Adobe) across the MarTech stack. Drives greater ROI and productivity by leading customer journey orchestration, digital marketing automation, and database segmentation, in addition to serving as the CRM strategist and execution lead for direct visitor communications/engagement. Captures critical customer data and insights to effectively anticipate client needs, create targeted content, and develop 360° customer views, thereby enabling the development of a more robust CRM strategy and building of scale across CRM solutions. Facilitates continuous content improvements and operational optimization by employing digital marketing analytics and reporting expertise to regularly convey learnings and insights back to the organization. Show less



The Hershey Company

• United States
• Manufacturing
• 700 & Above Employee

• Manager, Advertising Operations (Contract Management & PMO), Chief Growth Office

  • Mar 2018 - Jun 2019

  Oversaw operations of all creative production projects - including the in-house agency (C-Sweet Studios) - with responsibility for budgets, allocation of production spend, and compliance with the company’s marketing spend guidelines. Coordinated strategic relationships with the company’s contracted advertising agencies while playing a critical advisory and leadership role in brand marketing, marketing strategy, in-house agency production, public relations, design, and procurement.Optimized production management, post-production, and process control by launching enhanced production guidelines and creating production learning programs as well as agency onboarding and brand marketer training programs.Served as the company contact and SME for the Screen Actors Guild (SAG-AFTRA) while building a more efficient music acquisition process by streamlining music license and acquisition processes. Show less

• North American Integrated Marketing Communications Operations Manager, Hershey’s Mktg Excellence

  • Mar 2017 - Mar 2018

  Managed and advised on all TV/social media/digital creative and production, talent and music rights, and associated processes and protocols. Maintained advertising agency, production consultant, and talent agency relationships, in addition to providing strategic direction and guidance on brand marketing, influencer marketing, digital innovation, and agency negotiations (among others).Coordinated third-party license agreements with Procurement and Legal for celebrity talent, influencers, music, sports, footage, theatrical releases, and trademarked properties. Show less

• Digital Marketing Manager, The Hershey Experience

  • Jan 2013 - Mar 2017

  Drove strategy formulation for digital communications and retail experiences across the Hershey’s Chocolate World attractions and World Travel Retail business, delivering insights-driven digital experiences that engaged and promoted customer loyalty.Functioned as a digital innovator, capacity builder, and operational leader for all digital advertising, SEO, social media, email marketing, and content creation activities.Executed e-commerce marketing programs and in-store promotions, including seasonal business programs, an online wrapper personalization program for www.hersheysstore.com, and unique packs/personalization components for in-store and online products.Administered relationships with key digital, advertising, and marketing agencies, including preparing communication briefs, providing guidance to agencies, and evaluating new agencies for key projects. Show less

• Sales & Marketing Manager, Global Hershey Experience

  • Apr 2010 - Jan 2013

  (Hershey’s Chocolate World, World Travel Retail/Licensing)Spearheaded innovation and strategic decision-making on web, social media, traditional communications, retail experiences, and sales conversions by collecting critical data/insights and implementing analytics reporting. Developed high-impact product promotions by working with the global retail team, in addition to creating and presenting detailed concepts and expected business results for high-impact experiential retail programs. Show less



Shippensburg University of Pennsylvania

• Higher Education
• 700 & Above Employee

• Director of Marketing & Administrative Services, H. Ric Luhrs Performing Arts Center

  • Jun 2005 - Apr 2010

  Strategized and oversaw the implementation of the annual marketing/public relations plans, branding, visual identity system, digital advertising, social media, and in-house digital communications. Acted as the chief spokesperson for the Center while collaborating with the University marketing staff and officials to ensure alignment with the institutional goals and objectives. Strategized and oversaw the implementation of the annual marketing/public relations plans, branding, visual identity system, digital advertising, social media, and in-house digital communications. Acted as the chief spokesperson for the Center while collaborating with the University marketing staff and officials to ensure alignment with the institutional goals and objectives.



Tyco Electronics/Madison Cable, now TE Connectivity

• Switzerland
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Communication Manager

  • Jul 2002 - Jun 2005

  Responsible for strategic global marketing, communication, and public relations programs including advertising, media buying and placement, public and trade media relations, web sites, product videos, product releases, trade/ roadshows, events, online seminars, literature development, proposals, and lead generation/management. Managed a $2M marketing budget and staff of 2.

• Senior Marketing Communications Coordinator

  • Apr 1998 - Jul 2002

  Managed all public and media relation activities, digital communications including the redesign and maintenance of the group’s intranet, extranet and Internet sites, coordinated online seminars, supervised lead management, and literature production