Product Marketing Manager

• Jun 2023 - Present

Product Marketing Executive, CPaaS

• Jul 2021 - Jun 2023

- Lead, execute, and support lead generation campaigns across Singapore, Indonesia, the Philippines, and Australia, contributing to MQL & SQL pipelines - Strengthen the go-to-market product messaging for all CPaaS product lines (SMS, Chat Apps, Voice, Video, online platforms) - Develop content maps and oversaw the creation of ebooks, blog posts, webinars, case studies, short videos, and more - Support the go-to-market strategy for Indonesia by identifying key product focus, promotional channels, industry events, and product content gaps - Create sales enablement materials, including vertical- specific pitch decks and product sheets - Lead monthly updates with sales teams on marketing campaigns and product marketing content Show less

Marketing Lead

• Jan 2018 - Jun 2021

- Develop and execute initiatives to drive bottom-of-the-funnel growth- Work with Product team to develop and execute key product marketing initiatives- Design key marketing processes and managed the procurement and usage of marketing tools

Project Manager

• Jul 2017 - Jun 2021

- Manage a portfolio of enterprise clients, ensuring successful product onboarding- Gather clients’ business goals and tailored the solution to their needs- Facilitate communication between clients and internal teams, ensuring timeline of deliverables are met- Oversee costing and manpower allocation on assigned projects

Customer Support Lead

• Jul 2017 - Jan 2021

- Designed and maintained workflows, templates, and self-help guides to manage support requests- Worked cross-functionally with internal teams to resolve customer problems and streamline processes- Provide timely response to customer requests, ensuring proper end-to-end request handling

Marketing Intern

• Jun 2016 - Dec 2016

- The key liaison for external partners outreach efforts - Engaged brands such as Lazada, Eatigo, Vagisil, F&N, as well as various banks and hotels - Participated in brand collaboration and sponsorship deals process - The key liaison for external partners outreach efforts - Engaged brands such as Lazada, Eatigo, Vagisil, F&N, as well as various banks and hotels - Participated in brand collaboration and sponsorship deals process

SEA Games Intern

• Jun 2015 - Jul 2015

- Oversee crowd control and other emergency situations on major event days - In charge of manpower and equipment deployment - Oversee crowd control and other emergency situations on major event days - In charge of manpower and equipment deployment