Alena Van Hoeylandt

International Brand Manager (Dr. Hauschka) at Wala Heilmittel GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
DE
Languages
  • German Native or bilingual proficiency
  • French Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Italian Elementary proficiency
  • Dutch Elementary proficiency

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Experience

    • Germany
    • Pharmaceutical Manufacturing
    • 100 - 200 Employee
    • International Brand Manager (Dr. Hauschka)
      • Aug 2018 - Present

      - Internationale off- und online Roadmap für Brand- und Produktmanagement, Marketing und Vertrieb- Anpassung der Brand- und Marketingstrategie für die internationalen Töchtergesellschaften- Konzeption und Umsetzung internationaler Markenkampagnen im Bereich Make-up und Körper

    • International Product Manager Cosmetics (Dr. Hauschka)
      • Aug 2017 - Jul 2018

      - Projektleitung im Bereich Make-up und Körper für internationale Produkteinführung und Relaunch- Konzeption, Implementierung und Erfolgskontrolle von begleitenden off- und online Kommunikations-, Promotions- und Verkaufsförderungskonzepten - Analyse von Markt-, Trend- und Wettbewerbsentwicklungen

    • France
    • Banking
    • 700 & Above Employee
    • Consultant
      • Apr 2017 - Jul 2017

      - Key Account Management im Bereich Corporate Cards - Implementierung und Onboarding - Key Account Management im Bereich Corporate Cards - Implementierung und Onboarding

    • France
    • Insurance
    • 700 & Above Employee
    • Market Manager
      • Oct 2015 - Oct 2016

      Marketing operations for developing the Employee Benefits business in AXA entities in Hong Kong, UAE, Saudi Arabia and Italy (EB Partners, founded September 2015): - Market analysis, identification of local growth opportunities, strategic recommendations, action plans - Conception of operational marketing tools for pre-sales, sales and after-sales - Communication concept of the brand EB Partners Marketing operations for developing the Employee Benefits business in AXA entities in Hong Kong, UAE, Saudi Arabia and Italy (EB Partners, founded September 2015): - Market analysis, identification of local growth opportunities, strategic recommendations, action plans - Conception of operational marketing tools for pre-sales, sales and after-sales - Communication concept of the brand EB Partners

    • France
    • Consumer Services
    • 1 - 100 Employee
    • Internationalization & Communications Manager
      • Nov 2014 - Oct 2015

      - Business plan development - Communications & brand management - Market research for expansion in Europe - Business plan development - Communications & brand management - Market research for expansion in Europe

    • France
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • International Press Relations Manager
      • Sep 2013 - Oct 2014

      - Spokesperson for international IT, fashion and tourism companies for German, Austrian and Swiss journalists - Strategy, PR planning, partnerships, interviews, trade fairs, press trips, trilingual press documents - Spokesperson for international IT, fashion and tourism companies for German, Austrian and Swiss journalists - Strategy, PR planning, partnerships, interviews, trade fairs, press trips, trilingual press documents

    • Germany
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Junior Press Relations Manager
      • Nov 2011 - Jun 2013

      - Organization of 10 international press events (budget 0.5 to 1 M€ each) - Communication strategy and new product media plans - Press relations: documents, press conferences, trade fairs, interviews - Organization of 10 international press events (budget 0.5 to 1 M€ each) - Communication strategy and new product media plans - Press relations: documents, press conferences, trade fairs, interviews

    • Germany
    • Telecommunications
    • 700 & Above Employee
    • Junior Sales Manager
      • Jul 2011 - Oct 2011

      - Sales offer - HR and financial planning as forecast and sales reporting - Sales offer - HR and financial planning as forecast and sales reporting

    • Belgium
    • Motor Vehicle Manufacturing
    • 100 - 200 Employee
    • Communications Assistant
      • Mar 2010 - Sep 2010

      - Internal communication - Media partnership management for luxury car models - Internal communication - Media partnership management for luxury car models

    • Germany
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Communications Assistant
      • Jun 2008 - Jan 2009

      - Support for the creation of the corporate film about Daimler Trucks - Management of press kits and press information - Support for the creation of the corporate film about Daimler Trucks - Management of press kits and press information

Education

  • MSc. in Internat. Management (Steinbeis Hochschule Berlin-DE), MBA (Instituto Mauá Tecnologia-BR)
    Master of Science in International Management + MBA of Instituto Mauá Tecnologia
    2011 - 2013
  • Reims Management School, Reims, France
    Diplôme d'Études Supérieures Européennes de Management
    2009 - 2011
  • ESB Business School, Reutlingen, Germany
    Bachelor of Science in International Management
    2007 - 2009

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