Experience

Carbon38

• Apparel & Fashion
• 1 - 100 Employee

• Senior Graphic Designer

  • Jun 2021 - Nov 2021



OUAI

• United States
• Cosmetics
• 1 - 100 Employee

• Graphic Designer

  • Aug 2019 - Jul 2021

  Greater Los Angeles Area



Alchemee (formerly The Proactiv Company)

• Health, Wellness & Fitness
• 1 - 100 Employee

• Digital Designer

  • Feb 2018 - Aug 2019

  Greater Los Angeles Area Designed and developed site graphics, layouts, and web interfaces. • Created banners, prospecting, and retargeting ads for all marketing channels and websites. • Visualized and helped define the creative voice for Proactiv’s social media. I played an integral part in shifting social media content creation from an outside agency by helping to build and run our first in-house studio. • Conceptualization and completion of design helped increased social media engagement by 30 percent… Show more Designed and developed site graphics, layouts, and web interfaces. • Created banners, prospecting, and retargeting ads for all marketing channels and websites. • Visualized and helped define the creative voice for Proactiv’s social media. I played an integral part in shifting social media content creation from an outside agency by helping to build and run our first in-house studio. • Conceptualization and completion of design helped increased social media engagement by 30 percent monthly. • Designed video assets for the recent partnerships with global beauty retailer Sephora, and ads for Ulta Beauty. • Shot and directed a camera unit on a national shoot for the Q1 2019 broadcast campaign. I captured thousands of assets, including photos, interviews, how-to videos, b-roll, etc. which were all utilized on all marketing channels in 2019. Show less



John Paul Mitchell Systems

• Cosmetics
• 300 - 400 Employee

• Web Designer/ Front End Developer

  • Jan 2017 - Feb 2018

  Greater Los Angeles Area • I've worked on the rebranding of Paul Mitchell to an E-commerce website by configuring, building, and customizing individual product sites. • Designed advertisement in form of banners, email marketing, and product campaigns for multiple brands across websites and microsites. •Brainstormed and pitched Emails from scratch following a creative brief. •Furthered the internal client's E-blast goals by providing multiple creative options as well as developed content that aligned with… Show more • I've worked on the rebranding of Paul Mitchell to an E-commerce website by configuring, building, and customizing individual product sites. • Designed advertisement in form of banners, email marketing, and product campaigns for multiple brands across websites and microsites. •Brainstormed and pitched Emails from scratch following a creative brief. •Furthered the internal client's E-blast goals by providing multiple creative options as well as developed content that aligned with overall brand objectives. Key emails such as "Black Friday" and "Award Winners" increased sales revenue on the E-commerce site. •Used HTML and CSS coding to build E-blasts and websites, and software such as Silverpop and Litmus to build and test content. Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• App Designer- (Freelance)

  • Aug 2016 - Dec 2016

  Greater New York City Area •Worked with the UI director at L’Oreal, I created conceptual UX/UI presentations on prospective projects for Web and App design applications. •Created UX flow charts accompanied by information architecture. •Designed and prepared data flow architecture and UX wireframes with interactivity descriptions.



AdForum

• United States
• Advertising Services
• 1 - 100 Employee

• Web Designer (Freelance)

  • Jan 2016 - Aug 2016

  Greater New York City Area • Worked with the Senior Web Designer to produce thoughtful and consistent design solutions for the new company's website, using Sketch and Photoshop software. • Created key web pages such as the Plan Page and Subscription. The Subscription and plan plage drew in 40 percent of new subscribers after it's launched. • Design content pages such as email and advertisement for the web, tablet and mobile version.



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Editorial Design Intern- Seventeen Magazine

  • Sep 2015 - Jan 2016

  New York City • Worked closely with Senior Editor on beauty section of the magazine, by generating ideas on page layout and illustrations. •Edited photography in color, and resolution, as well as developed an understanding of the magazine's run by updating the wall layouts, and monthly bookkeeping.



ACT Responsible

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Graphic Web Designer

  • Jan 2015 - Aug 2015

  Paris Area, France • I was in charge of designing and branding a full website for ACT Responsible as the main creative in the team. • I captured the brand’s history, vision, personality, and key values and planned visual imagery, video animation, icons, banners, according to the company’s new branding. ACT Cannes Exhibition 2015: An exhibition on social awareness is located inside the Cannes Lions. • Created, edited, and delivered video-based news on the updates of the exhibition on social… Show more • I was in charge of designing and branding a full website for ACT Responsible as the main creative in the team. • I captured the brand’s history, vision, personality, and key values and planned visual imagery, video animation, icons, banners, according to the company’s new branding. ACT Cannes Exhibition 2015: An exhibition on social awareness is located inside the Cannes Lions. • Created, edited, and delivered video-based news on the updates of the exhibition on social media. • Created print material for the exhibition such as informational panels, mounting of advertising campaigns, and product packaging. Show less



OCOCO / MEW

• Italy
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Graphic Designer (Internship)

  • Sep 2014 - Jan 2015

  Rome Area, Italy • Developed and managed client's online marketing campaigns driving brand awareness, and traffic to social media pages. (Facebook, Twitter, Instagram, Pinterest and YouTube Channel). • Created and implemented graphics for events and managed the design of company newsletter. • Developed photography and video advertising material for use on the company's website and social media channels.