Experience

Signature Destination Management, LLC

• United States
• Events Services
• 1 - 100 Employee

• Creative Director

  • Mar 2022 - Present

• Sales Director and Project Specialist

  • Jan 2022 - Mar 2022

• Events & Project Management

  • Jul 2021 - Jan 2022



Andria Lewis Consultancy

• Director Of Sales And Business Development

  • Feb 2005 - Nov 2019

  Spear-headed 216% over goal revenue for non-profit client's fundraising initiative Planned over 500 events in Southeastern United States (including catering, audio/visual, photography, cinema, venue, transportation, design, safety protocols) while negotiating optimal contract terms and conditions, monitoring risk management and maximizing sales Worked with hotel sales managers and stakeholders to develop menus, create space plans, banquet event orders and determine room rates Consistently generated annual revenue of over $350,000 Trained team on best sales practices, including writing brand training manual Increased YOY of client sponsorship engagement by 212% Defined and integrated roles, responsibilities and processes for business team and data management organization Managed teams to $180,000 funds raised in, on average, eight months



Crowne Plaza Memphis East

• United States
• Hospitality
• 1 - 100 Employee

• Catering Sales Manager

  • Jan 2018 - Aug 2018

  Organized corporate meetings and special events to satisfy client requirements while monitoring metrics goals Communicated with chef and hotel director of sales on special menu pricing to meet predetermined revenue management objectives Developed and implemented high-level marketing plans to drive business revenue/sales Conducted property tours with stakeholders Impacted group sales revenue by negotiating room rates and space minimums Prospected utilizing sales calls, direct sales, Meeting Broker and outside sales blitzes and inquiry follow-up Facilitated and/or participated in banquet event order and resume meetings and morning stand-ups with hotel management to communicate property-wide responsibilities for upcoming events Determined facility, services and staffing needs to establish framework for successful event execution



Momentum

• New Orleans, Louisiana, United States

• Account Manager

  • Nov 2003 - Feb 2005

  Sold employee soft skills and technical training (i.e. Red Hat, Linux, Microsoft Suite, etc.) to CSuite representatives of law firms, banks and casinos in Louisiana (based in New Orleans) Performed cold-calling and follow-ups with leads to secure new revenue Expanded book of business by 15% over previous year by increasing, managing and closing sales pipeline Used consultative sales approach to understand and meet customer needs Sold employee soft skills and technical training (i.e. Red Hat, Linux, Microsoft Suite, etc.) to CSuite representatives of law firms, banks and casinos in Louisiana (based in New Orleans) Performed cold-calling and follow-ups with leads to secure new revenue Expanded book of business by 15% over previous year by increasing, managing and closing sales pipeline Used consultative sales approach to understand and meet customer needs



Gayfers / Dillards / Prescriptives Cosmetics

• Sales Specialist and Manager

  • Sep 1997 - Nov 2002

  Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets Controlled store inventory and reviewed cash handling and operations reports Increased retail space by 100 square feet by improving gross profits by 32% Implemented daily operating procedures to keep store clean, adequately stocked and well-organized Promoted to counter manager and relocated to New Orleans Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets Controlled store inventory and reviewed cash handling and operations reports Increased retail space by 100 square feet by improving gross profits by 32% Implemented daily operating procedures to keep store clean, adequately stocked and well-organized Promoted to counter manager and relocated to New Orleans



East Ford

• Jackson, Mississippi, United States

• Fleet Sales Assistant

  • Aug 1995 - Sep 1997

  Developed vehicle sales contracts for fleet purchases (more than three vehicles) from cities, counties, the state of Mississippi and municipalities Communicated with city and state officials regarding vehicle costs and sales tax exclusions Maintained personal and professional schedule of Fleet Sales Manager to ensure attendance at all needed meetings and events Developed vehicle sales contracts for fleet purchases (more than three vehicles) from cities, counties, the state of Mississippi and municipalities Communicated with city and state officials regarding vehicle costs and sales tax exclusions Maintained personal and professional schedule of Fleet Sales Manager to ensure attendance at all needed meetings and events