Experience

HalloStroom

• Netherlands
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Growth hacker / data scientist

  • Nov 2021 - Present



Unigarant

• Netherlands
• Insurance
• 300 - 400 Employee

• Tribe Lead Groot in Woon

  • Jan 2022 - Dec 2022



Nationale Postcode Loterij

• Netherlands
• Fundraising
• 300 - 400 Employee

• Product Owner Organizational Change

  • Dec 2020 - Sep 2021

  Product Owner of two 'Logica van Morgen' teams:(1) Team Yellow: Stimulating fact-based decision making and learning mindset throughout the organisation(2) Team Orange: Implementing a new marketing automation tool (Selligent)

• Lead campaign marketeer

  • Mar 2020 - Apr 2021

  Lead campaign marketeer responsible for the introduction of always-on campaigning for the Postcode Lottery



Knab

• Netherlands
• Financial Services
• 300 - 400 Employee

• Lead Product Owner

  • Jan 2017 - Feb 2020

  As a lead product owner of various growth teams (marketing and IT), I was responsible for delivering overall growth of Knab. Main accomplishment: We were able to transform a flat growth rate into a fast increasing one. Two years in a row + 30% increased growth, and still increasing (when I left)…

• Analytics Manager

  • Aug 2015 - Jan 2017

  Responsible for bringing the analytics department to the next maturity level. Main focus was not on reporting, but on creating a value and growth mindset at the marketing and finance departments.



Databay

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Lead Intelligence Consultant

  • Sep 2013 - Aug 2015

  As a lead consultant on strategic advisory projects, I assisted marketing organisations in their transformation from mass marketing to real-time CRM. Main clients were Marktplaats.nl, KLM Flying Blue, and McDonald's Asia. Together with my analytics team, we developed Customer Lifetime Value models and NBA techniques, introducing a value-mindset with a strong focus on growth.From a side project, I developed the Campaign Modeler: a media mix attribution modeler for both ATL (TV, Radio) and online campaigns (display, SEO, SEA). This helped many companies (Independer.nl, Marktplaats.nl, Centraal Beheer Achmea, Zilveren Kruis Achmea, FBTO, Greetz, Vakantieveilingen.nl) optimizing their media budgeting and channel effectiveness. Show less

• Marketing Intelligence Analyst

  • Sep 2011 - Sep 2013

  Worked as an analyst & database developer at Centraal Beheer Achmea. We developed an analytics and reporting warehouse using SAS, delivering the main company wide weekly reports, and providing insights to the marketing department.



Pepperminds

• Netherlands
• Advertising Services
• 200 - 300 Employee

• Project Manager New Business

  • Jan 2011 - Apr 2011

  Succesfully managed pilots ANWB and De Lotto

• Crew Manager Pepperminds Belgium

  • Jul 2010 - Dec 2010

  Direct sales of newspaper subscriptions. Responsible for recruitment and coaching of the sales workforce.

• Team Captain

  • 2004 - Jul 2010



University of Amsterdam

• Netherlands
• Research Services
• 700 & Above Employee

• Statistics Teacher

  • Sep 2008 - Apr 2010

  Taught statistics to BSc Sociology students Taught statistics to BSc Sociology students