Experience

Copperstate Farms

• United States
• Retail
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Sep 2023 - Present

  Tempe, Arizona, United States



Rain Bird Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Consumer Products Channel Relations Manager

  • Jul 2022 - Jul 2023

  Tucson, Arizona, United States • Increased Instagram engagements by 295%, engagement rate by 1172%, and video views by 5811%. • Pioneered COOP retail B2B email campaign with a 55% open rate. • Owned the design, production, and delivery of >3500 promotional pallet displays to retailers nationally. • Successfully mapped the product catalog, copy, and digital assets to Amazon via a retail CMS.



Genius Avenue

• United States
• Insurance
• 1 - 100 Employee

• Marketing Director

  • May 2021 - Jun 2022

  Tucson, Arizona, United States • Lead a team of 6 marketers to create a diverse team with high output to market 7 brands under the venture capital. • Directed 10 outsourcers consisting of individual contractors and firms to produce and manage 15 marketing deliverables a month. • Wrote scripts and supervised video production for 2 videos a month for websites and campaigns. • Across 3 brands, created social media strategies that increased impressions by 763%, engagement by 2,258%, link clicks by 3,769%… Show more • Lead a team of 6 marketers to create a diverse team with high output to market 7 brands under the venture capital. • Directed 10 outsourcers consisting of individual contractors and firms to produce and manage 15 marketing deliverables a month. • Wrote scripts and supervised video production for 2 videos a month for websites and campaigns. • Across 3 brands, created social media strategies that increased impressions by 763%, engagement by 2,258%, link clicks by 3,769%, and an audience increase of 1,427%. • Created successful cold email campaigns, resulting in 45% open rate, 34% link click rate, and 2% conversion rate.

• Marketing Automation Coordinator

  • Aug 2020 - May 2021



Tucson Symphony Orchestra

• Musicians
• 1 - 100 Employee

• Marketing Manager

  • Dec 2019 - Aug 2020

  Tucson, Arizona • Pioneered a digital marketing strategic plan, including the coronavirus communication strategy and processes • Oversaw digital content marketing for development fundraising resulting in growing new online donors weekly • For the first time in the 90+-year-old organization’s history, she began tracking digital metrics. • Increased traffic from social media to the website by 50% • Social media followers across all channels increased by 25% in less than 3 months • Managed YouTube… Show more • Pioneered a digital marketing strategic plan, including the coronavirus communication strategy and processes • Oversaw digital content marketing for development fundraising resulting in growing new online donors weekly • For the first time in the 90+-year-old organization’s history, she began tracking digital metrics. • Increased traffic from social media to the website by 50% • Social media followers across all channels increased by 25% in less than 3 months • Managed YouTube content that led to a 40% increase in Impressions, a 98% increase in views, and a 433% increase in subscribers in only 90 days • Implemented a blog on the website leading to an increase in time spent on website pages by 50%. • Generated 31% of the annual subscription revenue goal by managing a launch party within a month of the job Show less



MagMod

• United States
• Design
• 1 - 100 Employee

• Social Media Manager

  • Oct 2017 - Oct 2019

  Tucson, Arizona • Drove social media traffic by increasing Facebook page likes by 50% with 17K new followers • Organic reach of up to 44K producing and disseminating Facebook videos • Generated 5% of Site Revenue • Raise Instagram followers by 855% from start date, 80% year to date • Increased Private Facebook Group by 390% from start date with currently over 60K members • Generated $900K by creating a Kickstarter campaign communication plan for PR and brand awareness



Congregation Chaverim

• United States
• Religious Institutions
• 1 - 100 Employee

• Operations Manager

  • Jul 2017 - Oct 2017

  Tucson, Arizona Area



Strategic Growth Advisors, LLC "StratGrow"

• United States
• Advertising Services
• 1 - 100 Employee

• Agency Coordinator

  • Jan 2017 - Jun 2017

  Tucson, Arizona Area • Developed three Instagram accounts accruing 800 followers, brought a client from 100 to 1000 followers in eight days • Pioneered Snapchat Campaigns with impressions reaching 18,500 people at a cost of $500 • Created and composed social media best practices informational reports • Authored two to three blogs a week for the agency and various clients • Generated a lead a day during a two-month-long telemarketing contest



Tucson Jewish Community Center

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Operations Coordinator

  • Sep 2012 - Oct 2015

  Tucson, AZ • Coordinated 135 events per week for seven departments through Event Management Software • Managed records database: processed payments, updated member information, and organized program cycles • Trained 30 administrators to utilize ERP (enterprise resource management) and maintained over 120 programs on ERP



Chicago Council of Lawyer

• United States
• Law Practice

• Membership Coordinator

  • Jan 2010 - May 2010

  Chicago, IL • Upheld records of 500 members and raised $1,600 monthly • Supervised four interns and employees with data analysis and assisted in public disclosure of judicial elections



Freelance

• Production Coordinator

  • 2004 - 2009

  Greater Chicago Area • Contracted work for Fox, MTV, VH1, and various casting & independent production agencies • Cast talent for thirty-second spots, television programs, and films • Secured locations for filming • Hired and assisted in managing crew • Record and bookkeeping for shows including financial, legal, and scheduling documents



NBC Universal Talk ( The Jerry Springer Show)

• Associate Producer

  • Jan 2007 - Jan 2008

  Chicago, IL • Managed and trained production assistant to cold call and book stories for the show • Accounted for and maintained the $27,000 show budget each week • Prepared guests each show by explaining contracts and teaching them to effectively share their story • Booked travel, transportation and provided entertainment for guests