Alicia Brooke Gray

Director of People at Equator Coffees
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Director of People
      • Sep 2021 - Present

      San Anselmo, California, United States Equator Coffees is an impact-driven, award-winning coffee roaster, mission-led retail operator, and thoughtful coffee farm owner headquartered in Marin County, CA. Founded in 1995 by Brooke McDonnell and Helen Russell, Equator's strong commitment to a sustainable, transparent approach spans more than two decades. In 2011, Equator formalized its commitment to sustainability by becoming a certified B Corporation, making it the first California coffee roaster to do so. In 2016, we were voted… Show more Equator Coffees is an impact-driven, award-winning coffee roaster, mission-led retail operator, and thoughtful coffee farm owner headquartered in Marin County, CA. Founded in 1995 by Brooke McDonnell and Helen Russell, Equator's strong commitment to a sustainable, transparent approach spans more than two decades. In 2011, Equator formalized its commitment to sustainability by becoming a certified B Corporation, making it the first California coffee roaster to do so. In 2016, we were voted National Small Business of the Year and one of San Francisco Business Times Top 100 Women-Owned Business for the past 12 years. Today, Equator operates nine retail cafes in the San Francisco Bay Area and recently opened its first Southern California outpost in Culver City, and has an expanding national wholesale business. If you believe what we believe, in racial and gender equality - come join the Equator team. We’re always looking for motivated people to join us in our retail cafes and at our Marin, California headquarters. We’re especially interested if you love spending as much time as possible drinking coffee, feel more at home in a coffee shop than an office, and have a passion for something greater.

    • Interim Director of Human Resources
      • Apr 2021 - Aug 2021

      San Anselmo, California, United States

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Vice Chair, Board Of Directors
      • Jan 2015 - Feb 2021

      Marin County, California AIM serves 350+ farmers, food purveyors, and artisans from 40 California counties who participate in AIM’s eight Certified Farmers Markets across the Bay Area. AIM provides hands-on and virtual education and training programs, operates a farm audit program, runs a mobile market for older adults and underserved communities, curates a multi-farm produce box program, and operates CalFresh/EBT and Market Match services. The Covid-19 crisis has reaffirmed farmers markets as a mainstream and… Show more AIM serves 350+ farmers, food purveyors, and artisans from 40 California counties who participate in AIM’s eight Certified Farmers Markets across the Bay Area. AIM provides hands-on and virtual education and training programs, operates a farm audit program, runs a mobile market for older adults and underserved communities, curates a multi-farm produce box program, and operates CalFresh/EBT and Market Match services. The Covid-19 crisis has reaffirmed farmers markets as a mainstream and necessary element in our food system: farmers markets were deemed essential services alongside grocery stores in recognition as a critical source of nutrition for economically and socially diverse groups. Yet, what began farmers markets in the 1970s is not what will keep them thriving for the next century. Forty-three years after the establishment of the California Certified Farmers Market Program, the entire food system has gone through dramatic revolutions, and many social, political, cultural, and environmental factors are driving changes in how food is grown and the public’s priorities for food choices. Now is the time for AIM to shift the paradigm in its farmers markets within the context of a healthy, equitable food system. Show less

    • Chief Creative Officer and Director of Operations
      • Mar 2018 - Mar 2020

      Dillon Beach, CA Was recently invited to participate in the reinvigoration of this property, we breathed new life and love into this historical site. Designed and thoughtfully curated a General Store, restaurant, 12 tiny homes and 3 coastal cottages. Managed the day to day operations of the total property including a mile long private beach and adjacent parking lot. West Coast inspired Dillon Beach Resort is nestled between rustic ranches, rolling agrarian hillsides and perched upon the unparalleled… Show more Was recently invited to participate in the reinvigoration of this property, we breathed new life and love into this historical site. Designed and thoughtfully curated a General Store, restaurant, 12 tiny homes and 3 coastal cottages. Managed the day to day operations of the total property including a mile long private beach and adjacent parking lot. West Coast inspired Dillon Beach Resort is nestled between rustic ranches, rolling agrarian hillsides and perched upon the unparalleled beauty of the rugged Northern Californian Pacific coast. Value statement We believe in responsible business practices that are firmly rooted in the philosophy of supporting the local economy and being environmentally responsible. Mission Statement Dillon Beach Resort aims to create a comfortable, unique experience for guests, cultivating a collaborative spirit in a setting that feels like home, yet worlds away, focused around the ritual of family and community where good food should be a right and not a privilege. The philosophy behind our food is thoughtfully sourcing local and sustainably harvested artisanal products. Show less

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Partner/General Manager
      • Feb 2012 - Feb 2018

      Town Center | Corte Madera, California Partnered to open Blue Barn Gourmet’s first North Bay outpost. Responsible for managing the daily operations including the selection, development and performance management of all our employees. Oversee and manage all areas of the restaurant, FOH and BOH. Optimize profits by controlling food, beverage, supply, utility and labor costs on a daily basis. This dynamic position affords me the opportunity to wear many hats: human resources, sales and marketing, business development, operational… Show more Partnered to open Blue Barn Gourmet’s first North Bay outpost. Responsible for managing the daily operations including the selection, development and performance management of all our employees. Oversee and manage all areas of the restaurant, FOH and BOH. Optimize profits by controlling food, beverage, supply, utility and labor costs on a daily basis. This dynamic position affords me the opportunity to wear many hats: human resources, sales and marketing, business development, operational management, organizational structure and efficiencies. Show less

    • Director of Sales, Marketing & Hotel Operations
      • Aug 2007 - Aug 2009

      Hired to turn around the hotel operations and reservation systems, I was responsible for the Autoclerk and iHotelier reservation point of sale systems and interface. Hotel occupancy grew from a staggeringly low 35% to strong 80%‐90% average during my time with the company. Responsibilities included rate loading, revenue management, yield management, package concept and design, GDS configuration, luxury transient and consortia sales outreach. Leading a team of Innkeepers, Hosts, Reservationists… Show more Hired to turn around the hotel operations and reservation systems, I was responsible for the Autoclerk and iHotelier reservation point of sale systems and interface. Hotel occupancy grew from a staggeringly low 35% to strong 80%‐90% average during my time with the company. Responsibilities included rate loading, revenue management, yield management, package concept and design, GDS configuration, luxury transient and consortia sales outreach. Leading a team of Innkeepers, Hosts, Reservationists & Housekeepers, I introduced new standards of procedure to maintain and promote legendary standards of service. Other duties included; human resources, business development, community outreach, design & maintenance of all social networking sites/pages, graphic design and photography for all marketing materials, the introduction of unique epicurean events & banquet sales, execution & coordination. We received Michelin Guide recommendation for our Lodging under my direction. Show less

    • United States
    • Hospitality
    • 100 - 200 Employee
    • Sales Manager
      • Feb 2006 - Nov 2007

      Hired as the Executive Meeting Manager for the brand new 4-star, 4-diamond Preferred Hotels & Resorts property in the Napa Valley, I excelled in saturating my territory and exceeded my goals within one quarter’s time, I was quickly promoted to Corporate Group Sales Manager. Specializing in the wine and spirits industry; I have successfully sold over 4,000 group room nights and booked over $1,000,000 in group business in only 14 short months. After exceeding my third quarter goals I was given… Show more Hired as the Executive Meeting Manager for the brand new 4-star, 4-diamond Preferred Hotels & Resorts property in the Napa Valley, I excelled in saturating my territory and exceeded my goals within one quarter’s time, I was quickly promoted to Corporate Group Sales Manager. Specializing in the wine and spirits industry; I have successfully sold over 4,000 group room nights and booked over $1,000,000 in group business in only 14 short months. After exceeding my third quarter goals I was given the additional market segment of transient bookings, including, but not limited to, establishing and nuturing preferred accounts and the consortia market. I was recognized for my efforts as the recipient of Pacific Hospitality Group’s Pinnacle Sales Manager Award for the 4th quarter of 2006. Since taking on the transient market segment I have booked over 1,000 transient room nights and generated over $150,000 in total room revenue this first quarter of 2007. Show less

    • Senior Tour Consultant
      • Mar 2004 - Feb 2006

      My primary role was to promote intercultural understanding through educational travel abroad. Organize, research, and coordinate trips abroad for high school and college students. Manage and develop an independent sales territory. Utilize interpersonal communication, sales and customer service skills to assist teachers in organizing tours. Create, research, and implement innovative educational experiences through product development. Present information directly to clients through teacher… Show more My primary role was to promote intercultural understanding through educational travel abroad. Organize, research, and coordinate trips abroad for high school and college students. Manage and develop an independent sales territory. Utilize interpersonal communication, sales and customer service skills to assist teachers in organizing tours. Create, research, and implement innovative educational experiences through product development. Present information directly to clients through teacher conventions and on-site meetings. Show less

    • San Francisco Events Coordinator
      • May 2004 - Dec 2004

      Hand-picked for last year’s Steering Committee, I am an active member of the following teams: Marketing & Advertising, Community Outreach, Photography, Translation, Hospitality & Events. A short time before the event I was appointed a key position after an unforeseen vacancy surfaced as the SF Event Coordinator. With little time to prepare for this position I managed to successfully take charge of the Events Committee and carry out three major events. Managing a team of volunteers as… Show more Hand-picked for last year’s Steering Committee, I am an active member of the following teams: Marketing & Advertising, Community Outreach, Photography, Translation, Hospitality & Events. A short time before the event I was appointed a key position after an unforeseen vacancy surfaced as the SF Event Coordinator. With little time to prepare for this position I managed to successfully take charge of the Events Committee and carry out three major events. Managing a team of volunteers as well as drafting and finalizing contracts with local restaurants and vendors. Show less

    • Banquet Manager
      • Feb 2002 - May 2004

      As banquet and special events coordinator I planned and organized luncheons, cocktail parties, dinner parties and corporate banquets in the Club Room facility at Betelnut Restaurant in the popular Cow Hollow neighborhood of the city. Reserving the Club Room requires a contract, deposit and a sales minimum. As lead host I planned and organized the floor seating for reservations and walk-in clientele. On any given evening, myself and one runner sat between 450-550 covers. Phone, office… Show more As banquet and special events coordinator I planned and organized luncheons, cocktail parties, dinner parties and corporate banquets in the Club Room facility at Betelnut Restaurant in the popular Cow Hollow neighborhood of the city. Reserving the Club Room requires a contract, deposit and a sales minimum. As lead host I planned and organized the floor seating for reservations and walk-in clientele. On any given evening, myself and one runner sat between 450-550 covers. Phone, office, reservations and scheduling hosts are additional responsibilities. Show less

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2003 - Dec 2003

      Played an integral role in coordinating the “Best of the Bay Area 2003” party. Event coordination, fact checking, editing, media kit preparation, general office duties and upkeep and served as a liaison between client and magazine. Spearheaded silent auction projects and ideas for the event. Wrote and edited production materials and bid sheets for the auction. Volunteered at local events such as the Fillmore Street Festival selling subscriptions and “Best of the Bay Area” party tickets.… Show more Played an integral role in coordinating the “Best of the Bay Area 2003” party. Event coordination, fact checking, editing, media kit preparation, general office duties and upkeep and served as a liaison between client and magazine. Spearheaded silent auction projects and ideas for the event. Wrote and edited production materials and bid sheets for the auction. Volunteered at local events such as the Fillmore Street Festival selling subscriptions and “Best of the Bay Area” party tickets. Set-up and preparation for the day of the event. During the silent auction represented the magazine and offered information about each auction item. We successfully raised over $150,000 for the Glide Foundation. Show less

    • Sales Assistant
      • Feb 2003 - Dec 2003

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Operations and Sales Manager
      • Oct 2002 - Dec 2003

      While running the day-to-day operations of a small business my primary responsibility was daily sales, however, the duties necessary to operate the school with fluidity and growth, absorbed most of my time and energy. Office management consisted of, but was not limited to; phones, email, machine operation and maintenance, Filemaker Pro database administration, daily sales, scheduling, document preparation, web site management, office supplies and organization, event preparation, light… Show more While running the day-to-day operations of a small business my primary responsibility was daily sales, however, the duties necessary to operate the school with fluidity and growth, absorbed most of my time and energy. Office management consisted of, but was not limited to; phones, email, machine operation and maintenance, Filemaker Pro database administration, daily sales, scheduling, document preparation, web site management, office supplies and organization, event preparation, light bookkeeping, marketing, advertising and the management of four teachers. Show less

    • Maitre'D
      • 2001 - 2003

    • Project Development Intern
      • Jan 2002 - Dec 2002

    • Hostess and Banquet Manager
      • Oct 1998 - May 2002

Education

  • University of California, Berkeley
    B.A., Political Economics of Industrial Societies, Spanish, Portuguese, Latin American Studies
    1999 - 2001
  • University of California, Berkeley
    Bachelor of Arts - BA, Latin American Studies
    1998 - 2001
  • Universidad de Chile
    Political Science, Economics, Spanish, Literature, History
    2000 - 2000
  • Santa Barbara City College
    Spanish, Economics, Ethnic Studies, Anthropology, Communications, Chicano Studies, Statistics
    1996 - 1998
  • Marin Catholic College Preparatory
    Diploma
    1992 - 1996

Community

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