Experience

emPawa Africa

• Entertainment Providers
• 1 - 100 Employee

• Marketing Lead

  • May 2022 - Present



Clout Africa

• Nigeria
• Public Relations and Communications Services
• 1 - 100 Employee

• Head, Strategic Marketing | Communications | Partnerships

  • Mar 2021 - May 2022

  Charged with creating and executing marketing strategies whilst sourcing, negotiating, concluding and managing revenue generating digital partnerships as well as facilitating overseas digital partnership deals across Clout Africa. Also responsible for creating and implementing marketing strategies from pitch deck to reporting. Charged with creating and executing marketing strategies whilst sourcing, negotiating, concluding and managing revenue generating digital partnerships as well as facilitating overseas digital partnership deals across Clout Africa. Also responsible for creating and implementing marketing strategies from pitch deck to reporting.



Cool FM Nigeria

• Nigeria
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Content Marketing Strategist and Corporate Communications Manager

  • Jun 2020 - May 2022

  Charged with digital strategy and execution across all Cool FM digital platforms. This involves media marketing plans, strategic brand partnership plans and product marketing for the brand's digital products. The road map to efficiently achieving this ranked high on categorizing targeted audiences based on data from behavioral patterns and digital brand positioning while coordinating and cross-collaborating with various teams across all Cool FM Lagos. Create Marketing, Social Media plans, structure, outlook per platform and strategy with key performance indicators being increased patronage, engagement, brand understanding, followership, community and customer loyalty.



Deliberately Digital

• Nigeria
• Advertising Services

• Founder & Lead Marketing Consultant

  • Jun 2017 - May 2022

  Deliberately Digital is an Africa-focused social media and communications agency. It’s vision is to elevate the world’s view of Africans and the African narrative through the execution of world-class social media marketing and communication campaigns, developing outstanding media and influencer talent marketing services, while establishing a strong network of media, public relations, and communication experts across Africa. Successfully completed over 25 social media marketing campaigns, partnered with over 70 brands & cross - collaborated with over 20 agencies (PR & Influencers) within the first 30 months.Created and Pitched social media strategies to stakeholders while cross-collaborating with International / Multinational brands and agencies.Identified marketing needs, drafted campaign strategy to meet such needs and followed through on implementation to the end that 80% of the laid out KPIs are attained.Managed social talents & personalities, while drafting attractive copywriting and spearheading the content creation process as mapped out in the social media marketing campaign.Drafted, negotiated, and reviewed contracts between brands and talent to ensure effective and easy long-term collaboration.Negotiated social talent campaign fees through market research and data analytics (insights) as well as mapped out marketing campaign budgets for brands under management.



Africa Health Holdings Limited (AHH)

• Investment Management
• 1 - 100 Employee

• Marketing and Data Analyst

  • Nov 2018 - Feb 2020

  Charged with corporate / digital marketing and communication across all AHH companies and brands, including approximately 20 hospitals and clinics managed between AHH corporate offices in Lagos, Accra, and New York. Additional responsibility to work closely with the company Managing Director on collaboration and communication with other industry business leaders, government relationships, and event/media productions.Created & Maintained customer database across each company’s locations while also drawing inferences on customer interests to drive sales, retention and engagement through digital platforms like social media and websites.Created and executed company’s digital media and PR strategy specific to Nigeria and Ghana brand geographical areas, leading to 300% increase in-bound direct-to-provider inquiries and new stream of income.Established strategic initiatives for each new hospital to increase brand visibility and consumer recognition through social media polls, surveys, engaging digital content and more.Leveraged media outlets and relationships (stakeholders) to enhance positive company news, while minimizing negative stories.Kigali, Rwanda: End-to-end planning of corporate retreat for all employees across 3 countries, including coordination with Rwanda-based companies such as African Leadership Academy.



My Extensionz

• United States
• 1 - 100 Employee

• Community and Partnerships Manager

  • Oct 2016 - Oct 2018

  Charged with managing, coordinating and increasing the brand partnerships and external stake-holders relationships. Key responsibilities were centered around creating, directing and fully executing on social media marketing initiatives that drove deep into content creation, strategy and more. It also included identifying, coordinating and maintaining partnerships that would be beneficial to the three business arms of the parent company. Charged with managing, coordinating and increasing the brand partnerships and external stake-holders relationships. Key responsibilities were centered around creating, directing and fully executing on social media marketing initiatives that drove deep into content creation, strategy and more. It also included identifying, coordinating and maintaining partnerships that would be beneficial to the three business arms of the parent company.



EXP Communications

• Public Relations Officer / Product Marketer

  • Mar 2014 - Oct 2016

  Tasked with increasing sales and awareness of brands by on-site content visitation and engagement with retail outlets and external stakeholders. Direct results include: increased sales of the newly launched products by 30%; increased customer-brand awareness by 60%. Notable brands under my direct supervision: Glasosmithkline (gsk) via the relaunch of “Lucozade Boost” and “Ribena”; Power Horse via the launch of “Kiss Mix” and; Unilever in the variant product line of the “Lux” soap. Tasked with increasing sales and awareness of brands by on-site content visitation and engagement with retail outlets and external stakeholders. Direct results include: increased sales of the newly launched products by 30%; increased customer-brand awareness by 60%. Notable brands under my direct supervision: Glasosmithkline (gsk) via the relaunch of “Lucozade Boost” and “Ribena”; Power Horse via the launch of “Kiss Mix” and; Unilever in the variant product line of the “Lux” soap.