Experience

FieldRoutes, a ServiceTitan company

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Content Specialist

  • Feb 2021 - Present

  Shh. It's a secret. Shh. It's a secret.



Virgin Pulse

• United States
• Software Development
• 700 & Above Employee

• Copywriter

  • May 2016 - Dec 2020

  Wrote award-winning content for a nationally-recognized workplace wellness provider and its clients. Projects include blogs, emails, print collateral, product content, newsletters, press releases, case studies, SMS messages, and more. Supported company rebranding efforts and helped introduce a new mobile app to clients and their employees. Wrote award-winning content for a nationally-recognized workplace wellness provider and its clients. Projects include blogs, emails, print collateral, product content, newsletters, press releases, case studies, SMS messages, and more. Supported company rebranding efforts and helped introduce a new mobile app to clients and their employees.



Digital Sushi Studios

• Dallas/Fort Worth Area

• Marketing Communications

  • Jan 2015 - May 2016

  Worked with clients of a digital marketing agency serving the Dallas/Fort Worth area to develop content strategies that supported lead generation and sales activities. Created marketing content for web, print, and press and executed online marketing initiatives for the agency and its clients. Worked with clients of a digital marketing agency serving the Dallas/Fort Worth area to develop content strategies that supported lead generation and sales activities. Created marketing content for web, print, and press and executed online marketing initiatives for the agency and its clients.



DealerSocket | Autostar Solutions

• United States
• Software Development
• 1 - 100 Employee

• Marketing Communications / Content Strategist

  • Sep 2011 - Oct 2015

  Managed all content marketing initiatives for a software developer specializing in automotive and finance company software. Executed product marketing strategies, wrote content for company websites, emailers, e-books, print collateral, and more. Served as editor for quarterly magazine which was sent to clients and stakeholders. Managed PR timelines and deliverables, and contributed relevant articles to industry trade publications. Spearheaded the marketing and execution of an annual three-day event with over 600 attendees. Show less



Specialized Association Services

• Non-profit Organizations
• 1 - 100 Employee

• Benefits Cordinator

  • 2010 - 2010

  Hired as a member of the benefits team to write and edit web content for a company providing turn-key services to major non-profit organizations nationwide. Worked with service providers and customer service team to ensure all content was effective, relevant, consistent, and clear. Hired as a member of the benefits team to write and edit web content for a company providing turn-key services to major non-profit organizations nationwide. Worked with service providers and customer service team to ensure all content was effective, relevant, consistent, and clear.



TM Studios

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• International Sales and Marketing

  • Aug 2005 - Feb 2009

  Managed sales representatives outside of the United States to maximize profitability of one of the largest providers of broadcast radio services in the world. Created pricing and promotional strategies, created sales goals, proposals, and contracts. Introduced new product lines and established new distribution models for each territory. Efforts resulted in a 25 percent increase in sales from international representatives in one year. Managed sales representatives outside of the United States to maximize profitability of one of the largest providers of broadcast radio services in the world. Created pricing and promotional strategies, created sales goals, proposals, and contracts. Introduced new product lines and established new distribution models for each territory. Efforts resulted in a 25 percent increase in sales from international representatives in one year.



D7 Studios, Inc

• Marketing Specialist

  • Apr 2004 - Aug 2005

  Executed marketing strategy for an animation studio specializing in 2D content. Created and successfully implemented SEO strategy resulting in over fifty top ten search engine rankings. Conducted research on prospects, competitors, and the industry. Wrote content for company website and information kit, and initiated contact at top advertising agencies in key markets. Executed marketing strategy for an animation studio specializing in 2D content. Created and successfully implemented SEO strategy resulting in over fifty top ten search engine rankings. Conducted research on prospects, competitors, and the industry. Wrote content for company website and information kit, and initiated contact at top advertising agencies in key markets.



The Fellows Group

• Marketing and Sales Support

  • May 2002 - Apr 2004

  Conducted marketing activities for clients of a sales management and marketing support company. Managed accounts, conducted research, and wrote content for sales kits and collateral. Assisted in lead generation activities. Conducted marketing activities for clients of a sales management and marketing support company. Managed accounts, conducted research, and wrote content for sales kits and collateral. Assisted in lead generation activities.



Phoenix Entertainment

• Marketing Research Coordinator

  • May 2002 - Apr 2004

  Directed the marketing research efforts at the third largest anime convention in the US. Created several survey designs, each corresponding to various management goals, supervised the collection of research by the marketing team, and assisted with on-site troubleshooting. Analyzed previous year's research, and created reports highlighting the most marketable qualities of the event, and determined which areas needed improvement. Directed the marketing research efforts at the third largest anime convention in the US. Created several survey designs, each corresponding to various management goals, supervised the collection of research by the marketing team, and assisted with on-site troubleshooting. Analyzed previous year's research, and created reports highlighting the most marketable qualities of the event, and determined which areas needed improvement.



Fondren Library East

• Systems Office Student Assistant

  • Aug 1998 - May 2002

  Provided technical support and assistance on campus-wide library information technologies. Maintained inventory of computer hardware, making repeat problems easy to identify. Provided technical support and assistance on campus-wide library information technologies. Maintained inventory of computer hardware, making repeat problems easy to identify.