Digital Campaign Manager

• 2023 - Present

Marketing Strategist

• Dec 2021 - Mar 2023

My primary responsibilities include planning and creating social media posts, maintaining a consistent posting schedule to maintain engagement, and client account management. I create energetic and unique graphics, videos, and print ads/materials for clients using an array of different digital tools. Additionally, I write newsletters, copy for social media posts, construct email marketing campaigns, assist with event planning and management for clients, and design & build webpages. I meet with clients on a weekly basis and lead creative strategy efforts to help grow their businesses and online followings. Along with social media content creation, I also create captivating and very successful paid ad creative, direct mail pieces, print ads that have been featured in publications all over North Carolina, flyers, rack cards, and tri-fold brochures. I love that I get to work with such a wide range of media! Additional duties include Google Analytics, Google Ads, SEO, and all social media analytics including, but not limited to, Facebook, Instagram, TikTok, Pinterest, & Twitter. Show less

Marketing Assistant

• May 2020 - Dec 2021

I worked closely with the Marketing Coordinator and office providers to coordinate filming schedules of treatments and procedures to share on social platforms. Prior to introducing paid ads, I assisted in organic growth efforts for our Facebook and Instagram followings. I facilitated the company's first paid ad campaign via Facebook and Instagram, which was wildly successful for us. Along with the rest of the Marketing Team, I helped to plan content, campaigns, and in-office events for patients. Additional duties included email marketing, Google Analytics maintenance, SEO, website maintenance (WordPress), photo/videography, and event management. Show less

Branch Sales and Service Associate

• Jun 2018 - Jun 2020

I joined PNC Bank as a retail banker and in this position, I was accountable for maintaining a sizeable book of business and working closely with other bank partners to cultivate complete solutions for customers through sales of retail banking products or a referral system to licensed bankers for more complex assets. Other duties included client satisfaction outreach, completing financial reviews, opening accounts and performing maintenance on existing accounts, ATM/cash drawer auditing, vault auditing/management, and cash ordering. Show less

Universal Banker

• Dec 2016 - Sep 2017

In this hybrid role, I was accountable for completing teller transactions as well as traditional banker responsibilities. I completed weekly ATM audits, oversaw vault management, and maintained a personal cash drawer with a perfect balance record. I provided intuitive and efficient customer service and worked closely with branch management to ensure customers that were unhappy with their experiences in the branch were followed up with in a timely manner. In this hybrid role, I was accountable for completing teller transactions as well as traditional banker responsibilities. I completed weekly ATM audits, oversaw vault management, and maintained a personal cash drawer with a perfect balance record. I provided intuitive and efficient customer service and worked closely with branch management to ensure customers that were unhappy with their experiences in the branch were followed up with in a timely manner.

Assistant Manager

• Aug 2015 - Jan 2017

I was accountable for managing inventory and floorset displays for a $2M store. I hired, onboarded, and trained my own stock team of 18 employees. My primary responsibility was leading the floorset team through setting new merchandise and signage in alignment with company standards. Throughout my time at American Eagle, I also assisted the Store Manager with talent acquisition of sales employees. Under our management, we cultivated the top sales team in our district for two years in a row & maintained a Shrink metric of under 1%! Show less

Assistant Manager

• Jan 2014 - Aug 2016

My role in the retail space was overseeing floorset and display management, as well as inventory flow. I joined Justice while the store was between Store Managers, so for approximately 6 months, I worked closely with the District Manager to provide the store's employees with strong leadership and effective management as the interim Store Manager. Additional duties included talent acquisition, stock and shipment management, and efficiently leading monthly floorset shifts with a team of approximately 8 employees. Under my leadership, our store's sales consistently trended 20%+ over company-set sales goals and reduced loss by over 4%. Show less