Experience

DOZ Apotek

• Sweden
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Ecommerce Manager

  • Mar 2022 - Present

  Sweden

• Ecommerce Manager

  • Mar 2022 - Present

  Stockholm, Sverige



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Head of CE e-store Nordic

  • Aug 2021 - Mar 2022

  Stockholm, Sverige



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Ecommerce Manager Nordic

  • Sep 2016 - Sep 2021

  Stockholm, Sverige

• Digital lead Nordic

  • Sep 2016 - Dec 2018

  Stockholm, Sverige



Narrative AB (Narrative Clip)

• Sweden
• Computers and Electronics Manufacturing

• Online Marketing Manager

  • Mar 2016 - Sep 2016

  Stockholm, Sweden

• Ecommerce Manager

  • May 2015 - Aug 2016

  Stockholm, Sweden Responsible for the global online sales and all running operations of getnarrative.com as well as the continuous development of Narrative e-commerce initiatives. Main responsibilities: Running operations of commercial web properties * Lead development of all Narrative e-commerce initiatives (backlog prioritisation etc.) * Continuous conversion optimization and adjustments of getnarrative.com and other commercial web properties. * Project lead in full-user-experience of… Show more Responsible for the global online sales and all running operations of getnarrative.com as well as the continuous development of Narrative e-commerce initiatives. Main responsibilities: Running operations of commercial web properties * Lead development of all Narrative e-commerce initiatives (backlog prioritisation etc.) * Continuous conversion optimization and adjustments of getnarrative.com and other commercial web properties. * Project lead in full-user-experience of purchasing on getnarrative.com (web, shipping, payment options, order confirmations, support along the way, notes in box on delivery etc.) Analysis & reporting * Weekly reporting on e-commerce and sales KPIs. * Analysis of user behaviour, site flow and traffic patterns to drive sales and improve the user experience. * Set up measurements and goals. * Implement and optimize tracking/analysis through GTM. * Budget and plan for marketing, revenue and traffic for e-commerce web properties. * Set e-commerce strategy based on goals and vision. Online advertising * Orchestrate ad campaigns, do A/B-testing and explore concepts for landing pages. * Drive traffic through SEO, SEA and other online advertising activities. * Optimise and provide learnings from campaigns.



Apollo, part of DER Touristik

• Sweden
• Travel Arrangements
• 100 - 200 Employee

• Product Owner & Sr Business Coordinator (e-commerce / online)

  • Jul 2013 - Apr 2015

  Stockholm, Sweden * E-commerce/CMS Product owner * Online business development from a sales, marketing and user perspective. * Requirement definition and backlog prioritizing * Project management * SEO, coversion optimization and web analysis * Beeing the link between Business and IT department



Kuoni Group

• Switzerland
• Travel Arrangements
• 400 - 500 Employee

• Online business developer (E-commerce)

  • Jun 2011 - Jun 2013

  Stockholm, Sweden Web business development and web strategy. Drive projects to improve new features and to improve our websites from an business perspective. Working with requirements and being the link between IT and business department. Comprehensive technical advice for our CMS. The following websites are in my field of… Show more Web business development and web strategy. Drive projects to improve new features and to improve our websites from an business perspective. Working with requirements and being the link between IT and business department. Comprehensive technical advice for our CMS. The following websites are in my field of responsibilities: www.apollo.se www.apollo.no www.apollorejser.dk www.apollomatkat.fi www.falklauritsen.dk www.limetravel.se www.novair.net www.golfplaisir.se (+ golfplaisir.no, Krone golf, out of bounds) Show less



Spisa.nu

• Technology, Information and Internet

• Digital lead, UX, developer and co-founder

  • Jun 2005 - May 2011

  Stockholm, Sweden My responsibility at Spisa.nu was to ensure that the websites and the technology was designed for users and business needs. All development was made in house and updating of pages, new features, and information was made continuously. In addition to leading the development of our websites, I have been working with front-end development, design/UX and search engine optimization. To some extent, also back-end development in form of programming and database management. During my time at… Show more My responsibility at Spisa.nu was to ensure that the websites and the technology was designed for users and business needs. All development was made in house and updating of pages, new features, and information was made continuously. In addition to leading the development of our websites, I have been working with front-end development, design/UX and search engine optimization. To some extent, also back-end development in form of programming and database management. During my time at Spisa and Diet kokboken I have, among other things, built up the graphic design and created all web pages (html, CSS and JavaScript). Some examples of projects, in addition to the website, has been to establish and develop so-called white label solutions with partners such as MSN, Metro and City Gross. A second project has been to launch the mobile unit through a mobile application and mobile customized Web page. Through these projects, where we worked with collaborators, I have mainly worked with project management and requirements definition. Something I appreciated at Spisa was to have a strategic responsibility for the IT/web and to be involved in the whole process, i.e. everything from meetings with customers/partners to daily updates and major development projects. Show less



Dietkokboken.se

• Technology, Information and Internet

• CTO / Web developer and founder

  • Jun 2010 - Apr 2011



Toga.com (spray)

• Web developer

  • Mar 1999 - Aug 2001