Murali Anand
Country General Manager at Fareast Mercantile Co Ltd- Claim this Profile
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Bio
Sarfaraz Shareef
I've known Murali since I joined Uninor as PMO and now for 6 years. Initially we used to be on different sides of the table chasing for setting up the distribution network for Uninor launch and later worked together in the same group drivings the business KPI's. Having worked so closely I got to see the excellent knowlegde Murali brings on the FMCG sales & distribution side, his analytical skills, strategic planning, forecasting ability and to set clear distribution bench marks which set the early foundation of Uninor success in AP circle. He was responsible for launching the Uninor blue championship zonal award to further the competitive spirit among different zones which helped in further improving the distribution KPI's of AP circle. His ability to communicate clearly, set targets and drive for results and his ability to keep an eye on the micro level details without losing focus of the macro picture are skills that make him an asset for any organization.
Yeshovantha Reddy R
He was my first boss in my first job
Sarfaraz Shareef
I've known Murali since I joined Uninor as PMO and now for 6 years. Initially we used to be on different sides of the table chasing for setting up the distribution network for Uninor launch and later worked together in the same group drivings the business KPI's. Having worked so closely I got to see the excellent knowlegde Murali brings on the FMCG sales & distribution side, his analytical skills, strategic planning, forecasting ability and to set clear distribution bench marks which set the early foundation of Uninor success in AP circle. He was responsible for launching the Uninor blue championship zonal award to further the competitive spirit among different zones which helped in further improving the distribution KPI's of AP circle. His ability to communicate clearly, set targets and drive for results and his ability to keep an eye on the micro level details without losing focus of the macro picture are skills that make him an asset for any organization.
Yeshovantha Reddy R
He was my first boss in my first job
Sarfaraz Shareef
I've known Murali since I joined Uninor as PMO and now for 6 years. Initially we used to be on different sides of the table chasing for setting up the distribution network for Uninor launch and later worked together in the same group drivings the business KPI's. Having worked so closely I got to see the excellent knowlegde Murali brings on the FMCG sales & distribution side, his analytical skills, strategic planning, forecasting ability and to set clear distribution bench marks which set the early foundation of Uninor success in AP circle. He was responsible for launching the Uninor blue championship zonal award to further the competitive spirit among different zones which helped in further improving the distribution KPI's of AP circle. His ability to communicate clearly, set targets and drive for results and his ability to keep an eye on the micro level details without losing focus of the macro picture are skills that make him an asset for any organization.
Yeshovantha Reddy R
He was my first boss in my first job
Sarfaraz Shareef
I've known Murali since I joined Uninor as PMO and now for 6 years. Initially we used to be on different sides of the table chasing for setting up the distribution network for Uninor launch and later worked together in the same group drivings the business KPI's. Having worked so closely I got to see the excellent knowlegde Murali brings on the FMCG sales & distribution side, his analytical skills, strategic planning, forecasting ability and to set clear distribution bench marks which set the early foundation of Uninor success in AP circle. He was responsible for launching the Uninor blue championship zonal award to further the competitive spirit among different zones which helped in further improving the distribution KPI's of AP circle. His ability to communicate clearly, set targets and drive for results and his ability to keep an eye on the micro level details without losing focus of the macro picture are skills that make him an asset for any organization.
Yeshovantha Reddy R
He was my first boss in my first job
Experience
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Fareast Mercantile Co Ltd
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Nigeria
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Transportation, Logistics, Supply Chain and Storage
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300 - 400 Employee
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Country General Manager
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Nov 2018 - Present
Heading Sales for a leading Distribution, Supply Chain and Manufacturing House - Fareast Mercantile Co Ltd as Country Head based out of Lagos, Nigeria. Heading Sales for Nigeria country for leading MNC consumer brands in both Non-Food and Food categories viz Mars Wrigleys, Pladis, United Biscuits UK (Mc-Vities), Vicks (P&G), Colgate-Palmolive, L'Oreal, Maybelline, Dabur, ORS, Wipro-Unza & SC Johnson (Glade) portfolios across all Channels of Wholesale, Direct to Retail, and Modern Trade. Responsible for In-market Sales, Distribution, Sales Strategy, Stock planning, Manpower deployment, Route to Market, Joint Business Plans, Visibility, Activation Programs, BTL activities and overall Customer Marketing. Responsibility to deliver the Topline Revenue of 100 Million USD and P&L for the businesses under my purview. Operating with an amazing TEAM of 400 + people across channels, in a multi cultural environment. Show less
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Reliance Communications
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India
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Telecommunications
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700 & Above Employee
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Chief Executive Officer
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Mar 2017 - Nov 2017
Handled Operations for two States Andhra and Telangana with complete P&L responsibility & Top line Business Revenue of 50 Million USD
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Assistant Vice President / Chief Operating Officer (COO) - Kerala State
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Feb 2015 - Mar 2017
Headed Wireless Business & Operations for Kerala State and was responsible for P&L with Top line Business Revenue of 35 Million USD. Managed and brought in the Best from all functions viz Sales, Marketing, Customer Service, Finance, Network, HR, IT, Legal and Regulatory.
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Circle Business Head - GSM TN State
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Jun 2014 - Jan 2015
Headed GSM business and was responsible for P&L with Top line Business revenue of 50 Million USD
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Telenor
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Norway
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Telecommunications
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700 & Above Employee
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General Manager - Sales & Distribution
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Jul 2009 - Jun 2014
Headed Sales and Distribution for a Start up Telecom virtually Green Field Operations starting from scratch on Business with Zero Turnover to Building Business Revenue of 70 Million USD It's been a exhilarating and amazing Learning curve in building new Business and Breaking Even on Profitability in a span of 4 Years of Operation in a cut throat Competitive Telecom Industry of Strong Top Incumbents. Headed Sales and Distribution for a Start up Telecom virtually Green Field Operations starting from scratch on Business with Zero Turnover to Building Business Revenue of 70 Million USD It's been a exhilarating and amazing Learning curve in building new Business and Breaking Even on Profitability in a span of 4 Years of Operation in a cut throat Competitive Telecom Industry of Strong Top Incumbents.
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Zonal Business Manager
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Aug 2006 - Jul 2009
Handled Sales & Operations for Vijayawada Branch for a period of 3 years with all functions responsibility in Vodafone A,P. Circle..Handled Top line Revenue of 20 Million USD Handled Sales & Operations for Vijayawada Branch for a period of 3 years with all functions responsibility in Vodafone A,P. Circle..Handled Top line Revenue of 20 Million USD
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Colgate-Palmolive
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United States
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Manufacturing
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700 & Above Employee
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National Sales Manager - Professional Oral Care Division
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Dec 1995 - Aug 2006
Handled Sales, Trade Marketing portfolios in core Consumer division based out of various locations in south India .The last assignment was as National Sales Manager for "Professional Oral Care division" based out of HO (Mumbai) handling the entire Country Handled Sales, Trade Marketing portfolios in core Consumer division based out of various locations in south India .The last assignment was as National Sales Manager for "Professional Oral Care division" based out of HO (Mumbai) handling the entire Country
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Education
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1992 - 1994
Osmania University
Post Graduate, Management -
1989 - 1992
Osmania University
B.Sc, Maths, Physics & Electronics -
1987 - 1989
Loyola Academy, Hyderabad
Intermediate (+2), Maths, Physics & Chemistry -
St.Patrick's High School - India
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