Experience

Infoblox

• United States
• Computer and Network Security
• 700 & Above Employee

• Director of Customer Engagement

  • Aug 2023 - Present



Oracle

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Product Strategist

  • Jun 2018 - Oct 2023



Lowe's Companies, Inc.

• United States
• Retail
• 700 & Above Employee

• Digital Strategy Intern

  • May 2017 - Jun 2018



EDIT by Elaine Turner

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director of Ecommerce

  • Jul 2014 - May 2016

  Through digital marketing initiatives and technical guidance, build the company’s online presence, expand brand affinity, and affect a turnaround in the ecommerce business, positioning it for a period of growth. The results of which were seen in double digit growth in 2014 and a trajectory of revenue growth more than double that in 2015. • As the key thought leader on all digital marketing and ecommerce operational strategies, develop a strategic and holistic digital… Show more Through digital marketing initiatives and technical guidance, build the company’s online presence, expand brand affinity, and affect a turnaround in the ecommerce business, positioning it for a period of growth. The results of which were seen in double digit growth in 2014 and a trajectory of revenue growth more than double that in 2015. • As the key thought leader on all digital marketing and ecommerce operational strategies, develop a strategic and holistic digital roadmap. • Establish and manage all digital marketing programs, to include email, paid search, SEO, social media, display advertising, video marketing, customer acquisition, website referral, affiliate, and remarketing, along with the associated content and promotional calendars. • Manage analytical process, translating technical information and data analytics into digestible and actionable insights for making data-driven decisions. • Oversee entire operational execution of the ecommerce experience from lifestyle photography and website merchandising to conversion optimization and order fulfillment. • Identify key business opportunities, like leading Elaine Turner through the platform migration process with a major player in the ecommerce space to, enabling efficient and scalable future growth with an unprecedented ROI. • Direct oversight and responsibility for P&L of ecommerce department, as well as the daily sales calendar and monthly sales forecasting. • Manage team of six on all aspects of the digital strategy, along with third party vendors and agencies. Show less Through digital marketing initiatives and technical guidance, build the company’s online presence, expand brand affinity, and affect a turnaround in the ecommerce business, positioning it for a period of growth. The results of which were seen in double digit growth in 2014 and a trajectory of revenue growth more than double that in 2015. • As the key thought leader on all digital marketing and ecommerce operational strategies, develop a strategic and holistic digital… Show more Through digital marketing initiatives and technical guidance, build the company’s online presence, expand brand affinity, and affect a turnaround in the ecommerce business, positioning it for a period of growth. The results of which were seen in double digit growth in 2014 and a trajectory of revenue growth more than double that in 2015. • As the key thought leader on all digital marketing and ecommerce operational strategies, develop a strategic and holistic digital roadmap. • Establish and manage all digital marketing programs, to include email, paid search, SEO, social media, display advertising, video marketing, customer acquisition, website referral, affiliate, and remarketing, along with the associated content and promotional calendars. • Manage analytical process, translating technical information and data analytics into digestible and actionable insights for making data-driven decisions. • Oversee entire operational execution of the ecommerce experience from lifestyle photography and website merchandising to conversion optimization and order fulfillment. • Identify key business opportunities, like leading Elaine Turner through the platform migration process with a major player in the ecommerce space to, enabling efficient and scalable future growth with an unprecedented ROI. • Direct oversight and responsibility for P&L of ecommerce department, as well as the daily sales calendar and monthly sales forecasting. • Manage team of six on all aspects of the digital strategy, along with third party vendors and agencies. Show less



francesca’s®

• United States
• Retail
• 700 & Above Employee

• Digital Marketing & Analysis Manager

  • Jun 2012 - Jul 2014



Leverage Marketing Agency

• Austin, Texas Area

• Account Supervisor

  • Sep 2011 - Jun 2012

  Provide support to Account Services team for all strategy and execution of integrated online marketing and technology solutions. • Oversee day-to-day operations of the Account Services team to guarantee quality assurance of all stages in project planning and execution. • Participate in account performance reviews to ensure client relations are positive and to provide feedback on the efficacy of creative strategies. • Collaborate with Sales to develop quality-driven and… Show more Provide support to Account Services team for all strategy and execution of integrated online marketing and technology solutions. • Oversee day-to-day operations of the Account Services team to guarantee quality assurance of all stages in project planning and execution. • Participate in account performance reviews to ensure client relations are positive and to provide feedback on the efficacy of creative strategies. • Collaborate with Sales to develop quality-driven and strategically sound marketing plans and participate in new agency business opportunities. • Improve the client experience through development and iteration of company wide standardized processes. • Develop strategic insights and drive proactive resolution of internal and external conflict. • Increased advertising budgets by $100,000 in Q4 and achieved a 90% client retention rate for the agency (a 23% increase over Q4 2010). Show less Provide support to Account Services team for all strategy and execution of integrated online marketing and technology solutions. • Oversee day-to-day operations of the Account Services team to guarantee quality assurance of all stages in project planning and execution. • Participate in account performance reviews to ensure client relations are positive and to provide feedback on the efficacy of creative strategies. • Collaborate with Sales to develop quality-driven and… Show more Provide support to Account Services team for all strategy and execution of integrated online marketing and technology solutions. • Oversee day-to-day operations of the Account Services team to guarantee quality assurance of all stages in project planning and execution. • Participate in account performance reviews to ensure client relations are positive and to provide feedback on the efficacy of creative strategies. • Collaborate with Sales to develop quality-driven and strategically sound marketing plans and participate in new agency business opportunities. • Improve the client experience through development and iteration of company wide standardized processes. • Develop strategic insights and drive proactive resolution of internal and external conflict. • Increased advertising budgets by $100,000 in Q4 and achieved a 90% client retention rate for the agency (a 23% increase over Q4 2010). Show less



Leverage Marketing Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Mar 2011 - Apr 2012

  Successfully develop and execute marketing strategies for a diverse clientele while maintain high-levels of customer satisfaction. Thoroughly analyze client and company needs to provide refreshing, original ideas to custom marketing proposals and cross-departmental challenges. • Increase online visibility by developing and presenting strategic search engine marketing proposals, including such SEM services as pay per click, search engine optimization, local search marketing, online… Show more Successfully develop and execute marketing strategies for a diverse clientele while maintain high-levels of customer satisfaction. Thoroughly analyze client and company needs to provide refreshing, original ideas to custom marketing proposals and cross-departmental challenges. • Increase online visibility by developing and presenting strategic search engine marketing proposals, including such SEM services as pay per click, search engine optimization, local search marketing, online reputation management, and social media marketing. • Manage client expectations and experience with Leverage Marketing’s digital marketing programs for up to 40 clients, relying heavily on research into vertical and consumer trends. • Educate on the value of search engine marketing and Leverage Marketing’s integral role in the client’s business success. • Identify opportunities for cross selling and advise clients on the benefits of integrating SEM services into overall marketing strategy. • Utilize an array of performance metrics to provide clients with insight into account improvement and business growth solutions. • Oversee internal teams and processes to fulfill client requests, deliverables, and milestones in a timely manner. Show less Successfully develop and execute marketing strategies for a diverse clientele while maintain high-levels of customer satisfaction. Thoroughly analyze client and company needs to provide refreshing, original ideas to custom marketing proposals and cross-departmental challenges. • Increase online visibility by developing and presenting strategic search engine marketing proposals, including such SEM services as pay per click, search engine optimization, local search marketing, online… Show more Successfully develop and execute marketing strategies for a diverse clientele while maintain high-levels of customer satisfaction. Thoroughly analyze client and company needs to provide refreshing, original ideas to custom marketing proposals and cross-departmental challenges. • Increase online visibility by developing and presenting strategic search engine marketing proposals, including such SEM services as pay per click, search engine optimization, local search marketing, online reputation management, and social media marketing. • Manage client expectations and experience with Leverage Marketing’s digital marketing programs for up to 40 clients, relying heavily on research into vertical and consumer trends. • Educate on the value of search engine marketing and Leverage Marketing’s integral role in the client’s business success. • Identify opportunities for cross selling and advise clients on the benefits of integrating SEM services into overall marketing strategy. • Utilize an array of performance metrics to provide clients with insight into account improvement and business growth solutions. • Oversee internal teams and processes to fulfill client requests, deliverables, and milestones in a timely manner. Show less



Greenleaf Book Group

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Associate

  • Jul 2008 - Feb 2011

  • Execute strategic marketing, advertising, publicity, and social media campaigns from conception to completion in conjunction with client objectives, scheduling considerations, and budget. • Consult with clients regularly to develop comprehensive and effective marketing strategies that fit client needs, educate clients on new service opportunities, and manage campaign expectations—all in order to foster and maintain loyal, lasting relationships. • Track and evaluate metrics to identify… Show more • Execute strategic marketing, advertising, publicity, and social media campaigns from conception to completion in conjunction with client objectives, scheduling considerations, and budget. • Consult with clients regularly to develop comprehensive and effective marketing strategies that fit client needs, educate clients on new service opportunities, and manage campaign expectations—all in order to foster and maintain loyal, lasting relationships. • Track and evaluate metrics to identify marketing performance and effectiveness of PPC and PPM advertising campaigns on ad platforms like Facebook and Google. • Analyze results, optimize campaigns, and present reports to clients in order to evaluate project ROI. • Manage up to 55 accounts annually, which requires heavy phone, email, and in-person interaction with clients, constituting 70% of position. • Oversee design and content creation of multimedia projects: websites, blogs, book trailers, interview videos, iPhone applications, etc. • Expand marketing services through regular industry research and analysis of emerging trends; draft proposal and contract language to implement plans. • Negotiate costs for print, online, and all related display and sponsorship advertising opportunities, consistently saving clients and company 15% - 30%. • Develop and drive interactive online marketing strategies, including social networking, social bookmarking, video optimization, and custom blog outreach. • Responsible for hiring, training, and managing a team of up to 6 interns per semester. • Awarded for attaining the highest number of business leads in a single month, and won contest for naming new company imprint dedicated to ebooks

• Publishing Assistant

  • Aug 2007 - Jul 2008

  • Catalogue, evaluate, and review books and manuscripts, determining whether literary projects met company criteria for acceptance. • Oversaw front desk operations with demonstrated ability to improve procedures and overall office efficiency • Provided administrative support for management and staff of 20, including heavy phone and email communication, greeting and assisting guests, data entry, maintaining and ordering supplies, and assisting with various projects as needed.



Greenleaf Book Group

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Intern

  • Jan 2007 - May 2007

  • Executed Amazon optimization in order to increase online visibility of titles • Conducted publicity calls to bookstores to build awareness and increase stock • Developed interview questions for author podcasts • Executed Amazon optimization in order to increase online visibility of titles • Conducted publicity calls to bookstores to build awareness and increase stock • Developed interview questions for author podcasts