Experience

Trudell Medical International (TMI)

• Canada
• Medical Equipment Manufacturing
• 100 - 200 Employee

• Vice President, Global Marketing & Portfolio Management

  • Oct 2023 - Present

• Group Director, Global Marketing & Portfolio Management

  • Oct 2018 - Oct 2023

  London, Canada Area



Teledyne MEMS

• Canada
• Nanotechnology Research
• 1 - 100 Employee

• Chief Marketing Officer

  • 2017 - Sep 2018



StarTech.com

• Canada
• Computer Hardware Manufacturing
• 200 - 300 Employee

• Chief Marketing Officer

  • Sep 2015 - May 2017

  London, Canada Area



FUJIFILM Sonosite, Inc.

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Sr. Director of Marketing, Asia-Pacific & The Middle East

  • Sep 2013 - Jul 2015

  Singapore Head marketing and market development organizations in Asia-Pacific and the Middle East (Australia & New Zealand, China, India, Japan, Korea, ASEAN and ME markets). Key responsibilities: - Brand stewardship, positioning and messaging - Go-to-market strategy and implementation plans - Product Marketing, and New Product Introductions - Customer acquisition, retention, and development - Market Development and expansion - Luminary, KOL, Key Customers and Medical Societies… Show more Head marketing and market development organizations in Asia-Pacific and the Middle East (Australia & New Zealand, China, India, Japan, Korea, ASEAN and ME markets). Key responsibilities: - Brand stewardship, positioning and messaging - Go-to-market strategy and implementation plans - Product Marketing, and New Product Introductions - Customer acquisition, retention, and development - Market Development and expansion - Luminary, KOL, Key Customers and Medical Societies engagement strategy - Sales Enablement - Marketing efficiency and management - Marketing leadership and management - Coaching, developing and mentoring marketing and market development organization

• Director of Global Marketing Strategy & Analytics

  • Dec 2012 - Aug 2013

  Toronto, Canada Area - Marketing performance management - Business Intelligence - Global Marketing Strategy development - Global Competitive Strategy - Marketing Analytics - Marketing operations - Marketing automation - Digital Marketing strategy and CRM engagement



FUJIFILM VisualSonics, Inc.

• Canada
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Jul 2010 - Apr 2013

  Toronto, Canada Area - Direct Marketing of in vivo imaging instruments to global customer base - Capital Equipment Marketing - New Product Introductions - Business Strategy and Roadmap development - Branding - Budgeting and Planning - Digital and E-Marketing - Integrated Marketing Communications - Product Pricing and Marketing strategy - Social Media Marketing - Strategic Development and implementation



onsemi

• United States
• Semiconductors
• 700 & Above Employee

• Director of Marketing

  • Jan 2009 - Jun 2010

  - Directed and Managed New Product Development, Portfolio Management, Strategic Marketing and Business Planning for $30+ Million product line portfolio - Created and executed an award winning brand strategy for WOLVERINE hearing aid DSP platform that resulted in winning the 2010 EDN Innovation award for micro-processing. - Successfully launched a 90nm monolithic DSP platform for the Hearing Market with Wireless capability at the System Level. - Directed corporate marketing… Show more - Directed and Managed New Product Development, Portfolio Management, Strategic Marketing and Business Planning for $30+ Million product line portfolio - Created and executed an award winning brand strategy for WOLVERINE hearing aid DSP platform that resulted in winning the 2010 EDN Innovation award for micro-processing. - Successfully launched a 90nm monolithic DSP platform for the Hearing Market with Wireless capability at the System Level. - Directed corporate marketing communications strategy - Executed global marcom campaigns including events, web site development, optimization, development of marketing and technical collateral and advertising strategies - Developed brand positioning and management programs to create new markets and expand core market awareness - Directed and implemented public/media relations programs with both in-house and outside agencies - Shaped international business strategies for ultra-low power DSP systems by expanding customer reach to the emerging BRIC and EMEA markets Show less



Gennum Corporation (acquired by Semtech)

• Semiconductor Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Oct 2007 - Dec 2008

  -Lead New Product Development, Portfolio Management, Strategic Marketing and Business Planning - Evaluate new product opportunities and direct strategic development of business plans, financial projections, marketing plans and field sales teams - Transition corporate and product-line strategies into tactical plans to drive market growth and diversification -New Business and Market Development -Developing and implementing world-wide marketing and sales strategy for… Show more -Lead New Product Development, Portfolio Management, Strategic Marketing and Business Planning - Evaluate new product opportunities and direct strategic development of business plans, financial projections, marketing plans and field sales teams - Transition corporate and product-line strategies into tactical plans to drive market growth and diversification -New Business and Market Development -Developing and implementing world-wide marketing and sales strategy for ultra-low power DSP systems by expanding customer reach to the emerging BRIC and EMEA markets -Successfully managed an integrated marketing campaign for launching a new company -Instituted a formal brand management process to accelerate revenue growth -Led the creation and launch of the company’s new website -Directed event management for company participation in trade-shows -Collaborate with industry players to develop product requirements specifications for next generation products

• Senior Product Manager

  • Feb 2005 - Oct 2007

  •Program Leader for next generation Digital Signal Processing chips (DSP) and Wireless technology development and market introduction • Identified product specifications, established project teams and led design team to implement program vision and achieve product and business objectives • Developed strategic marketing strategy for the audio and wireless business unit • Managed product portfolio strategies, business cases and go to market strategy • Directed… Show more •Program Leader for next generation Digital Signal Processing chips (DSP) and Wireless technology development and market introduction • Identified product specifications, established project teams and led design team to implement program vision and achieve product and business objectives • Developed strategic marketing strategy for the audio and wireless business unit • Managed product portfolio strategies, business cases and go to market strategy • Directed “cradle-to-grave” product lifecycle management programs in cooperation with Engineering, Marketing, Manufacturing, Sales and Applications • Excelled in internal and external Communications • Demonstrated proficiency in consensus building, team building to achieve business goals by acting as the key integrator across functions • Directed marketing campaigns and communications strategies for key customers.

• Senior Digital ASIC Designer

  • Jul 1999 - Feb 2005

  - Digital ASIC design and development - Team mentoring and development - Audio signal processing algorithms development - Ultra low power DSP solutions - Wearable Audio products - Ultra low-power Wireless product development