Digital Marketing Manager

• Oct 2022 - Present

Digital Strategist

• Jul 2022 - Sep 2022

Social Media Specialist

• Feb 2021 - Jul 2022

*Managed social media campaigns and cadence across multiple channels (LinkedIn, Twitter, Facebook) utilizing social media planning platforms (Hootsuite, Falcon) *Provided monthly and quarterly analytics, including assembling and presenting decks to various teams and C-suite members. *Transformed and expanded the corporate website by over 50+ pages, designed for improved SEO and better user experience *Collaborated to align content to larger strategy and corporate objectives *Successfully integrated brands and social media channels following two company acquisitions. *Created dynamic landing pages which increased website traffic 25-40% during key events. Increased follower growth by 23% during 2021, with an 11% industry standard. Show less

Paid Media Specialist

• Jul 2020 - Oct 2020

* Implemented a paid media strategy across Facebook, Instagram, Google search, and Google display ads, which brought a 129% increase of new users in a 30-day period. * Designed stunning photo and video ads and wrote ad copy to connect with potential consumers across the spectrum of the customer journey. Prepared weekly keyword reports and presented recommendations based on results. * Managed pay-per-click Google strategy with a $830 monthly budget which resulted in a projected $7,400 produced in revenues with an 890% return on advertising spend. * Developed a robust social media ad campaign generating a projected 18-88 clicks per day. Show less

Search Engine Optimization Specialist

• 2020 - 2020

* Developed an extensive campaign which included on-page, off-page, and technical SEO audits, competitor analysis, multi-channel content calendar strategy, and keyword research based on a wholistic understanding of the customer journey. * Researched, analyzed, and reported keyword optimization and trends, utilizing Moz, Google Trends, and Google Keyword Planner. Identified strategic keywords for the SEO and content marketing strategy to target. * Created & presented a 3-month content calendar for all channels that was projected to bring in 10 new clients a month. Show less

Team Lead - Inbound Marketing Specialist

• 2020 - 2020

* Served as Team Lead for large-scale lead generation campaign which incorporated inbound marketing, nurture funnels, and automation tactics, including a Facebook ads campaign which brought in a projected 9-30 leads daily. * Oversaw our team’s extensive competitor analysis and website audit and created an optimized landing page. * Served as Team Lead for large-scale lead generation campaign which incorporated inbound marketing, nurture funnels, and automation tactics, including a Facebook ads campaign which brought in a projected 9-30 leads daily. * Oversaw our team’s extensive competitor analysis and website audit and created an optimized landing page.

Director of Youth Programs

• 2013 - 2018

Relevant responsibilities included: *Managing social media & content across Facebook, Instagram, and Snapchat, with a 25% increase in social engagements over a 12-month period * Oversaw community engagement efforts and email marketing, with a 20% increase in program attendance over a 12-month period * Delivered speeches, lead meetings and presentations 1-2 times weekly * Demonstrated excellent self-management, organization skills, and time-management. * Managed teams of volunteers, including leadership development. Show less