Experience

ConantLeadership
• United States
• Executive Offices
• 1 - 100 Employee
• Business Development Manager

  • Feb 2023 - Present


The Planting Hope Company, Inc.

• United States
• Food & Beverages
• 1 - 100 Employee

• Manager, Sales and Business Development

  • Jun 2019 - Apr 2022

  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Actively sought out a business development role at a promising start up company by spearheading the development of new emerging channels for The Planting Hope Company Inc., from food service to e-commerce. As a high impact sales, marketing and business development professional, led food service and alternative sales channel development and marketing across entire portfolio of brands—utilized key industry relationships and market trend knowledge to create successful marketing, partnership and sales opportunities which led to creation of strongly desired growth momentum enabling the company to be well positioned for a successful public offering in late 2021. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✔ MARKETING, BUSINESS DEVELOPMENT: Cultivated relationships with both top sales and marketing executives and smaller format owners to increase visibility and bring to market three emerging brands. ✔ FOOD SERVICE, SALES: Developed high level food service and sales opportunities by working directly with everyone from C-Suite executives, Directors of Culinary and Executive Chefs to local café/coffee shop proprietors to educate, learn, identify and offer up game changing solutions in line with market trends that catered to the consumer. Show less



Henry David Clothiers

• United States
• Retail

• Director Of Business Development

  • Mar 2016 - Dec 2018

  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Reported directly to Proprietor. Built relationships with industry leading vendors to secure successful partnerships. Led the development of sales, marketing and pricing for all product portfolios. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✔ STRATEGIC PLANNING, SALES: Collaborated with owner to create a presence at promotional events and develop mutually beneficial relationships in the industry resulting in explosive sales growth. ✔ BUSINESS INTELLIGENCE, PRICING, PROMOTION: Created system to drive sustainable sales growth by pioneering pricing strategy focused on entire portfolio to ensure optimized promotions. Show less



Tyson Foods

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Analyst, Sales Strategy & Planning

  • Sep 2014 - Jan 2016

  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Promoted after Tyson’s acquisition of Hillshire Brands to lead integration of sales planning data for $250M product, driving sales in the gourmet category. Collaborated with cross-functional team of 12 to maintain strong YOY growth momentum by introducing all product-related business intelligence into Tyson ecosystem. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✔ BUSINESS INTELLIGENCE, PROJECT MANAGEMENT: Enabled Tyson to make informed decisions, integrating all product-related data into enterprise information infrastructure with zero business disruption. ✔ STRATEGIC PLANNING, SALES: Strengthened synergy between Tyson and its newly-acquired brand by aligning strategies in product, placement, pricing, and promotion with the latest data on consumer needs. ✔ TEAM LEADERSHIP: Championed forward-thinking, entrepreneurial approach within team. Empowered sales force to pursue opportunities by publishing monthly brand communications discussing market trends. Show less



Hillshire Brands

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Analyst, Government Affairs & Industry Relations

  • Aug 2013 - Aug 2014

  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Worked with SVP in newly-created, highly-visible role offering lessons in adding value, driving team engagement, and delivering excellence. Led key relationships while applying creativity and flexibility to business analysis—synthesizing market trends and internal sales data to provide guidance for top executives.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔ RELATIONSHIP MANAGEMENT: Served as face of the brand in full schedule of industry conferences, championing Hillshire’s new values as it underwent complete reinvention following its spin-off from Sara Lee.✔ BUSINESS ANALYSIS: Aligned Hillshire with regulatory and market trends by translating complex, fast-paced industry/regulatory conference calls into actionable intelligence.✔ PRODUCT DEVELOPMENT: Sparked R&D and investment into on-trend products, “connecting the dots” between the health value of protein and consumers’ sharp uptick in demand for lasting energy. Won executive buy-in through clear presentations pinpointing current and potential areas of growth. Show less

• Analyst, Customer Marketing

  • Jan 2010 - Jul 2013

  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Deepened knowledge of data analysis and market segmentation by seeking challenging role in a larger, more diverse company. Collaborated with functions enterprise-wide, including sales, brand management and marketing, customer experience, and executive leaders. Disseminated brand team insights throughout the organization as a key communicator with wide latitude to add value across and between silos.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔ PROCESS IMPROVEMENT: Improved efficiency by standardizing processes across brands and launching information-sharing between brands—designing a 3-year promotion calendar adopted enterprise-wide.✔ TRAINING & MENTORING: Laid foundation for an internal mentoring team by surveying personnel across functions to identify their needs and interest levels—the program was then adopted by HR department. ✔ BUSINESS ANALYSIS: Illuminated market opportunities by updating and distributing key reports using both ad-hoc reporting and deep dive analytics. Supported DSMPA functions and co-presented DSMPA Day. Show less



Element 79

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Aug 2005 - Jun 2008

  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Led budgets up to $10M, providing client-focused account leadership in a fast-paced agency. Participated in all aspects of the business, from creative process to top-level account strategy—delivering the perspective of a former Division 1 tennis player to a growing portfolio of athlete-centered brands, including Gatorade. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✔ ACCOUNT MANAGEMENT: Headed Tropicana Pure Premium, PepsiCo Shelf Stable Juices, and Propel Fit Water, winning promotion from management trainee to account executive in just 12 months. ✔ PRODUCT LAUNCH: Coordinated and developed successful nationwide launch of Tava Sparkling Beverage, collaborating with creative team and senior leadership. ✔ PROJECT MANAGEMENT: Led cross-functional account functions from estimates and pricing to legal, compliance, media buys (traditional advertising and digital marketing) and early social media campaigns. Show less



BBDO

• South Korea
• Advertising Services
• 1 - 100 Employee

• Advertising Intern

  • May 2004 - Aug 2004

  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Developed account leadership skills with Guinness, Armstrong Flooring, and DuPont Carpeting. Worked cross-functionally to launch Red Stripe Beer nationwide. Led focus groups and integrated market insights. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Developed account leadership skills with Guinness, Armstrong Flooring, and DuPont Carpeting. Worked cross-functionally to launch Red Stripe Beer nationwide. Led focus groups and integrated market insights. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬