Experience

The Female Quotient

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Director, Partnerships & Growth

  • Jul 2023 - Present

  We're in the Business of Equality® Changing the equation to close the gender gap in the workplace. We work with companies and conscious leaders to curate experiences, develop and distribute media, and deliver research and insights designed to achieve gender equality in the workplace and beyond. Let's collab! We're in the Business of Equality® Changing the equation to close the gender gap in the workplace. We work with companies and conscious leaders to curate experiences, develop and distribute media, and deliver research and insights designed to achieve gender equality in the workplace and beyond. Let's collab!



Freelance

• Los Angeles, California, United States

• Brand Strategy Consultant

  • Jan 2020 - Present

  Consulting brands on content, communications and marketing strategy in service of their growth and branding goals. Key clients: Outride, VICE Media (Refinery29 Unbothered), The B Team Consulting brands on content, communications and marketing strategy in service of their growth and branding goals. Key clients: Outride, VICE Media (Refinery29 Unbothered), The B Team



Athleta

• United States
• Apparel & Fashion
• 700 & Above Employee

• Director, Community, Content & Marketing

  • Jun 2022 - Jun 2023

  Leading the content & marketing strategy and team to support customer loyalty, deepen brand storytelling, and to empower the Athleta customer to prioritize her own wellbeing. Key Wins: - Led the AthletaWell rebrand that debuted at Athleta's high-profile retail location in Soho NYC and in our annual omnichannel wellbeing campaign, which delivered a 30% increase in YoY traffic to site - Led strategy and execution for first-of-their-kind women's health campaigns increasing active members by 155%; campaigns include: Menopause Week featuring Dr. Jen Gunter, OBGYN and Stacy London, Your 2023 Moment(um) featuring Alicia Keys, and Movement Book Club in partnership with Audible - Developed and oversaw the marketing of the personalized wellbeing quiz, which increased time on site by 60% and site engagement by 230% - Creative directed and led the production of AthletaWell's multi-city sold-out wellbeing event series, featuring Simone Biles, Stacy London, and Emily Oster, which secured national media placements in PEOPLE, E! News, and Page Six Show less



Four Leaf Productions

• United States
• Events Services
• 1 - 100 Employee

• Senior Director Of Marketing

  • Mar 2020 - Apr 2022

  Four Leaf Productions' focus is to creatively, passionately and fearlessly produce experiences that bring people together for a purpose. Four Leaf Productions' focus is to creatively, passionately and fearlessly produce experiences that bring people together for a purpose.



Chicago Ideas

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Senior Director of Marketing, Content & Brand

  • Jan 2020 - Mar 2020

• Director of Marketing & Content

  • Jan 2019 - Jan 2020

• Content Strategist

  • Aug 2018 - Jan 2019



Love Stories TV

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Head of Growth Marketing

  • Sep 2016 - Aug 2018

  Love Stories TV is a media company building the first and only library of data-enriched wedding videos. Founded in 2016, our mission is to provide our community with a never-ending supply of wedding related inspiration and entertainment in a fun and organized way. Love Stories TV is a media company building the first and only library of data-enriched wedding videos. Founded in 2016, our mission is to provide our community with a never-ending supply of wedding related inspiration and entertainment in a fun and organized way.



Life Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Social Media Strategist

  • Jan 2016 - Aug 2016

  Life Fitness is a global leader in providing people solutions that help them lead active and healthy lives. Social media strategy and execution for Life Fitness, Hammer Strength, SCIFIT and Brunswick Billiards. Conducting channel audits to identify target audiences in an effort to grow the company's existing social media channels while identifying new channel opportunities. Developing fresh content to align with the team’s goal to target the exerciser and encourage brand loyalty. Overseeing global activity for 40+ social media channels worldwide, ensuring that brand voice remains consistent. Show less



Birchbox

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Social Media Manager

  • Apr 2015 - Dec 2015

  Published content to and tracked performance metrics for all social channels. Conceptualized and created custom content to support Birchbox-branded campaigns. Pioneered team’s first-ever content swap program with external partners to increase traffic from and engagement on Facebook and Pinterest. Supervised a team of two community managers, directing them on customer experience and brand voice. Developed paid content promotion strategy, overseeing budget and targeting. Highlights: >> Birchbox Customer Appreciation Day 2015: Developed social media and content strategy. Worked with multiple cross-team stakeholders to develop onsite experience. Ensured all deliverables were received on time and within budget. Surpassed e-shop + acquisition targets, while creating an authentic experience for the customer.>> Increased traffic to Birchbox.com from Birchbox Man Facebook by 60% in first full month of channel ownership. Show less

• Social Media Associate

  • Apr 2014 - Apr 2015

  Channel Owner: Facebook, Twitter, Tumblr and Pinterest. Managed the social media marketing and editorial calendars. Collaborated with cross-team stakeholders to support brand campaigns, partnerships and marketing initiatives. Tracked engagement and traffic across all owned channels, drawing actionable insights for the team. Monitored the pulse of the 2MM+ person community.Highlights:>> Increased Pinterest traffic by 25% and Twitter by 40% in the first full month of ownership, generating the most traffic sent from channel(s) to Birchbox.com at that time.>> Holiday 2014 social marketing strategy: Developed a content calendar, drafted copy, conceptualized creative assets, assigned & published posts.>> Authored 8 articles for Birchbox’s online magazine while helping to develop Universal Content Lineup.>> Developed a unique voice to target our multicultural demographic through authentic, first person accounts via video and written content. Show less



Redtwist Theatre Company

• Chicago, IL

• Marketing Assistant

  • Jul 2013 - Mar 2014

  Social media strategy and community management. Managed Twitter and pioneered marketing efforts. Developed a consistent brand voice. Highlights: • Increased follower count by 50% with no budget and increased brand visibility by attending festivals, networking events, and utilizing social marketing • Planned promotion for the Late Night play series to broaden patron demographic to bring in a younger audience Social media strategy and community management. Managed Twitter and pioneered marketing efforts. Developed a consistent brand voice. Highlights: • Increased follower count by 50% with no budget and increased brand visibility by attending festivals, networking events, and utilizing social marketing • Planned promotion for the Late Night play series to broaden patron demographic to bring in a younger audience



MKA International, Inc.

• United States
• Construction
• 200 - 300 Employee

• Administrative Assistant

  • Dec 2012 - Mar 2014

  Edited reports and issued to clients under deadline. Assigned consultants projects based on client need. Coordinated meetings and company events. Managed the calendars of 6 consultants and served as point of contact for their clients. • Provided direct assistance to regional manager as he served MKA’s largest clients on high-profile projects. Edited reports and issued to clients under deadline. Assigned consultants projects based on client need. Coordinated meetings and company events. Managed the calendars of 6 consultants and served as point of contact for their clients. • Provided direct assistance to regional manager as he served MKA’s largest clients on high-profile projects.



Smart Resources

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Temporary Employee

  • Sep 2012 - Dec 2012

  Responsibilities include: offering Administrative Support, Customer Service, Sales to and for Smart Resources client base. Most Recent assignment: Administrative Assistance/Receptionist for CBRE. Responsibilities include: offering Administrative Support, Customer Service, Sales to and for Smart Resources client base. Most Recent assignment: Administrative Assistance/Receptionist for CBRE.



About Faces Entertainment, LLC

• Booking Agent/Team Leader

  • Jun 2011 - Aug 2012

  Booked entertainment for events nationwide. Supervised Client Retention team. • Implemented a new team structure that provided each employee with a clear job description, and therefore a better experience for the AF client base. • Created ‘Client Follow-Up’ program, fielding everything from billing requests to anecdotal feedback, to improve the overall experience for client and talent. • Editor of the monthly digital newsletter and introduced the first social media strategy for the company. Greatest accomplishment: Maintaining a high booking record while pioneering, along with a team of two fellow agents, a team structure that helped the office run more smoothly and efficiently. Partnering with a fellow agent to change the format, design, and writing style of the company newsletter to broaden its reach, and increase revenue. Creating a position that could be easily explained to and comprehended by the next employee to fill it, so that the company could productively move forward in my absence. Show less



Towson University

• United States
• Higher Education
• 700 & Above Employee

• House Manager

  • Aug 2009 - May 2011

  Responded to and managed large crowds at events and exhibitions for the Center of the Arts. Coordinated special events and monitored event flow. Trained all newly hired Ushers and House Managers. • Promoted from Usher to House Manager after one day of employment. Responded to and managed large crowds at events and exhibitions for the Center of the Arts. Coordinated special events and monitored event flow. Trained all newly hired Ushers and House Managers. • Promoted from Usher to House Manager after one day of employment.



EXPRESS

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • May 2008 - Jan 2011

  Selling merchandise to customers and sharing knowledge of the latest fashion trends while providing consistent, quality service. • Achieved and maximized productivity and sales performance goals. • Developed a returning client base through top tier customer service and trend knowledge. Given the unofficial title of ‘Denim Expert’. • Awarded for achieving the most sales of the Express Club Card by a Sales Associate. Selling merchandise to customers and sharing knowledge of the latest fashion trends while providing consistent, quality service. • Achieved and maximized productivity and sales performance goals. • Developed a returning client base through top tier customer service and trend knowledge. Given the unofficial title of ‘Denim Expert’. • Awarded for achieving the most sales of the Express Club Card by a Sales Associate.