Experience

SECA Worldwide

• China
• Spectator Sports
• 1 - 100 Employee

• Senior Director

  • Sep 2015 - Present

  Media Rights and Marketing Center Media Rights and Marketing Center



Infront Sports & Media (China)

• Client Service Manager

  • Jul 2014 - Sep 2015



Sports & Entertainment, Asia

• Beijing

• Account Director

  • Jun 2011 - Sep 2015

  Responsibilities： 1. In charge of communication and negotiation with Client. 2. Maintain client relationship. 3. Project planning according to client's requirements. 4. In charge of the digital platform business. 5. PR event and on-ground event planning and operating. Achievement： 1. New Media Development With the experience in new media industry, developing the new media service for company - Web instruction service, social network service and internet relationships for Burton China. 2. Client Relations Keeping client relations with good communication, coordination and language skills. - Client communications, contract negotiation and drafting for Winoly Arsenal–ManCity match in Beijing 3. Event Organizing Coordinating and organizing several on-ground event with good event managing skills. - The Harlem Globetrotters China Tours and school events. - 2011 China Golf Challenge Show less



ESPN STAR Sports

• Singapore
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Senior Marketing Manager

  • Feb 2010 - May 2011

  Responsibilities:1. Develop and market espnstar.com.cn.2. Develop cooperation with other media.3. Introduce overseas resources and copyright.4. Contractual negotiation with both local and overseas clients.5. In charge of communication with Advertising Agency and plan media advertisement project.6. Coordinate with technical department to make sure the success of projects.Achievement：1. Marketing- Make marketing planning and managing marketing activities. - Acquire, market and develop high quality resources within China and overseas, say, AC Milan football clubs, Juventus football clubs, the Dakar, etc. - Develop event resources, say, China Open (tennis), F1 Shanghai, Ironman China, etc 2. Media- Develop and keep good media partnerships, say, Sina, QQ, Sohu, Netease, Baidu, Youku, Tudou, Ku6, etc. 3. Sales- New Media rights for Serie A, UEFA Championship, etc.- In charge of the online advertisement sales. And Keep good relationships with various of 4As.- Develop potential clients, say, Visa、Nike、Adidas、Tiger、Heineken，Trek、Oakley, etc Show less

• Marketing Manager

  • Feb 2008 - Feb 2010

  1. Develop and market espnstar.com.cn.2. Develop cooperation with other media.3. Introduce overseas resources and copyright.4. Contractual negotiation with both local and overseas clients.5. In charge of communication with Advertising Agency and plan media advertisement project.6. Coordinate with technical department to make sure the success of projects.