Nick Johansson
Vice President Marketing at PSPDFKit- Claim this Profile
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Swedish -
Topline Score
Bio
Credentials
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Inbound Certification
HubSpotDec, 2017- Nov, 2024 -
Google Analytics Certification
GoogleOct, 2017- Nov, 2024 -
SEMrush Certification for Content Marketers
SEMrushNov, 2017- Nov, 2024 -
SEMrush Certification for PPC Specialists
SEMrushNov, 2017- Nov, 2024 -
SEMrush Certification for SEOs
SEMrushNov, 2017- Nov, 2024 -
Google AdWords Certification
GoogleOct, 2017- Nov, 2024
Experience
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PSPDFKit
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Austria
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Software Development
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1 - 100 Employee
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Vice President Marketing
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Jul 2021 - Present
Focus on driving growth and empowering teammates - SEO implementation - optimized all marketing pages, 3000+ documentation pages, and blogs to boost year-over-year organic traffic - SEM planning - create detailed SEM plans for PSPDFKit acquisitions (10+ brands including Muhimbi, GdPicture, DocuVieware, Aquaforest) - Webinars - planned, launched and promoted multiple live webinars - Pay-per-click - analyzed, restructured and implement improved PPC campaigns for 4+ brands - Managed all paid campaigns - created display / retargeting campaigns promoting product releases for all brands - Product launch - SEO strategy and implementation for new product launch: PSPDFKit API - Web demo revamp - created architecture, wireframes and copy for new web demo - Content creation - created solution pages, blog articles, marketing pages and product documentation Show less
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Pixelmade
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Canada
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Technology, Information and Internet
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Growth Marketing Consultant
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Oct 2020 - Jun 2021
Client: Wordpress VIP - managed all paid digital channels - Pay-per-click campaigns - reviewed all existing PPC campaigns, provided best-practices suggestions, and implemented new campaign structure reducing CPA. - Created display & retargeting campaigns - implemented and managed paid campaigns on Google, Facebook, Twitter, LinkedIn and Rollworks - Analytics - defined / identified all website goals, created document defining Google analytics goals and implemented new website tracking - Reporting - delivered detailed weekly reports outlining campaign results including ad spend, clicks, impression and conversions. Client: NinjaOne - SEO best-practices - Keyword research - analyzed 5000+ keywords to identify SEO opportunities - Keyword optimization - provided recommendations to improve keyword targeting on existing pages helping boost organic traffic - SEO & content strategy - worked with product marketers / freelancers to identified keywords opportunities, create content briefs and provided SEO recommendations on new content Client: Infiniti optics - growth marketing - Google analytics - defined and implement goal tracking in Google analytics to measure website success - SEO - optimized existing website to target keywords resulting in over a 90% increase in organic traffic year-over-year - Wireframe - conducted keyword research and provided wireframe outlining SEO strategy for planned new website - Pay-per-click campaigns - identified keywords, wrote ad copy and implemented multiple PPC campaigns Show less
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Apryse
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Canada
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Software Development
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100 - 200 Employee
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SEM & Digital Marketing Manager
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Aug 2018 - Oct 2020
At PDFTron my goal was to get our solutions in front of prospects the moment they start their journey searching for a PDF SDK. I did this by working to improve and expand pay-per-click campaigns (Google Ads) and by setting up remarketing campaigns that target specific stages in the buyer journey. I spent my time analyzing thousands of keywords to help align our website content to search intent. I also used keyword knowledge to identify content gaps and create strategies / plans to bridge these gaps. On a day-to-day basis I wrote website copy, monitored / responded to social channels, and analyzed / reported on paid campaigns. I was also involved in special projects – I planned, launched, promoted and a monthly live demo webinar. I helped to launch a website for a new product by benchmarking competitor websites, defining website architecture, creating a working wireframe, developing website copy, and managed tech / design resources. Success metrics: - Reduced cost-per-conversion - Increased sales leads from pay-per-click - Improved account quality score - Improved landing page experience score - Implement PPC tracking to enable ROI reporting - Generate over 200 registrants to live demo webinars within 6 months Show less
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Nozomi Networks
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United States
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Computer and Network Security
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100 - 200 Employee
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Search Engine Marketing Consultant (8 month contract)
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May 2018 - Dec 2018
Hired as a consultant to improve SEO & paid search performance of Nozmomi Networks. Over an 8 month period I helped reduced ad spend on irrelevant keywords by over 50%, organic traffic increased by over 60% & search visibility increased by over 300% for tracked keywords in Moz seo tool. - Analyzed over 4000 keywords to identify relevant keywords to target through SEO & Pay-per-click campaigns. Presenting results to stakeholders, we defined what keywords to focus on for search engine marketing. - Identified that 60% of pay-per-click budget was spent on non-relevant keywords by analyzing past per-per-click campaigns. Converted campaigns to target “exact match” keywords, reducing budget spent on irrelevant keywords to under 10%. - To measure website & campaign performance I setup goals in Google Analytics & conversion tracking in Google AdWords. - Increase organic traffic by over 60% compared to previous period / 156% when compared year over year through on-site optimization (including optimizing title / meta descriptions / h1 tags) - Rebuilt pay-per-click campaigns resulting in average CTR over 4.5% & conversion rate over 2.5% - Setup Keyword tracking in Moz to monitor organic traffic with the following results: o 300% increase in search visibility for tracked keywords in MOZ tool campaign o 57 keywords moved up in search ranking during this time (33% of tracked keywords) o 8 keywords moved into the top 3 results in Google search - Provided product section re-architecture suggestions & design mock-ups to improve website navigation / engagement. Show less
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Maximizer
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Canada
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Software Development
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1 - 100 Employee
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SEM Manager
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Feb 2017 - Jul 2018
As SEM manager my objective is to increase organic traffic to the Maximizer website. My focus will be on optimizing the current website and developing an external SEO strategy. In addition I will managing all online paid advertising campaigns including pay-per-click (PPC), display advertising, retargeting and paid social. As SEM manager my objective is to increase organic traffic to the Maximizer website. My focus will be on optimizing the current website and developing an external SEO strategy. In addition I will managing all online paid advertising campaigns including pay-per-click (PPC), display advertising, retargeting and paid social.
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College of the Rockies
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Canada
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Higher Education
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100 - 200 Employee
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Web Marketing Specialist
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Feb 2014 - Feb 2017
As the web marketing specialist my goal is to increase awareness of College of the Rockies to individuals currently considering post-secondary education. I focus my efforts on developing hyper targeted online advertising campaigns and increasing organic website traffic through search engine optimization. I also work with content writers to create a monthly email newsletter and manage our social media channels. In addition to web marketing, I’ve undertaken several key initiatives to improve the usability of the College website. These initiatives have included developing an online program calendar, optimizing our programs leads form, developing a transfer database to help students easily find transfer opportunities and a trade’s program schedule database. My end goal is to ensure perspective students can quickly find the information they require to make an informed decision about our programs. Key results: - Developed hyper targeted Google Adwords search campaigns that have an average conversion rate over 5% - My search and social paid ad campaigns have generated 6.5% of all online program inquiries - Over a 2 ½ year period have increased website sessions by 30.36%, users by 28.64% and organic traffic by 23.29%. - Converted Trades Training Schedule PDF into an interactive and searchable database that has resulted in over 65 new Trade program inquiries within 2 months of launch date - Improved employee productivity and saved over $10,000 in annual printing costs by developing an interactive program, course & tuition database that replaced printed program calendar. - Performed full website analytics audit, developed a 4Q website survey (317 respondents), and analyzed over 1000 student’s inquiries to identify top website tasks as part of ongoing plan to redevelop the College of the Rockies website. Show less
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Thunderbird Football Association
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Vancouver, Canada Area
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Board of Directors
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Apr 2013 - Mar 2014
Non-for-profit association whose mandate is to provide support to the UBC Varsity Football team through fundraising initiatives and to build a vibrant and engaged UBC football community. • Develop process to manage alumni and supporter contact database by migrating all information to CRM • Manage and update website content Non-for-profit association whose mandate is to provide support to the UBC Varsity Football team through fundraising initiatives and to build a vibrant and engaged UBC football community. • Develop process to manage alumni and supporter contact database by migrating all information to CRM • Manage and update website content
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Key City Theatre
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Cranbrook, Canada
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Marketing Coordinator
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Sep 2013 - Feb 2014
Plan and manage marketing campaigns for events at the Key City Theatre. Marketing campaigns utilize digital marketing (online advertising, email & social media marketing) and traditional marketing techniques (poster design, print ad & radio ad development). In addition I currently manage all web updates and am responsible for securing artists for the Key Gallery located within the theatre. Plan and manage marketing campaigns for events at the Key City Theatre. Marketing campaigns utilize digital marketing (online advertising, email & social media marketing) and traditional marketing techniques (poster design, print ad & radio ad development). In addition I currently manage all web updates and am responsible for securing artists for the Key Gallery located within the theatre.
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Pixelmade
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Canada
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Technology, Information and Internet
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SEO + Internet Marketing
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Jun 2007 - Aug 2013
• Search engine optimization (SEO) – optimizing websites to improve visibility and position in search engine results. Duties include keyword research & analysis, title and header tag optimization, keyword density analysis, link building & content creation. • Pay-Per-Click (PPC) – creating and optimizing pay-per-click campaigns to drive traffic & increase conversion for client websites. Duties include keyword research & analysis, PPC campaign setup & organization, PPC optimization, management & reporting. • Social media marketing – educating clients on the benefits of social media marketing. Duties include the creation, optimization and management of social media accounts. • Copywriting – creating content for client websites. Duties include creating content that is “scanable”, concise and clear. Examples include: www.buchanhotel.com & www.crosstownmetal.com • Website analytics – identifying opportunities and improving website usability by analyzing client’s website traffic. • Information architecture – creating the architecture, labeling and overall structure for a client’s website. Duties include the research and analysis of client’s business requirements, target audience, and competition. • Inbound and outbound sales calls Show less
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The University of British Columbia
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Canada
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Higher Education
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700 & Above Employee
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Defensive Line Coach
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Aug 2007 - Nov 2009
• Organized defensive line practice • Teaching and implementing defensive scheme • Focus on teaching defensive line fundamentals through drill progressions • Film study with defensive line group: game, practice and opposing team film breakdown • Organized defensive line practice • Teaching and implementing defensive scheme • Focus on teaching defensive line fundamentals through drill progressions • Film study with defensive line group: game, practice and opposing team film breakdown
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Upper Canada Forest Products
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Canada
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Wholesale Building Materials
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1 - 100 Employee
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Inside Sales Lead
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Apr 2006 - Jun 2007
• Set monthly sales targets for inside sales team • Maintained a sales margin of 30% for the inside sales team • Organized inter-branch transfers for all western region branches • Responsible for organizing and prioritizing jobs for warehouse staff • Responsible for coordinating drivers and delivery times for product shipments throughout the Lower Mainland, Washington State and the Fraser Valley • Ongoing support to key account managers • Handle inbound sales calls • Prepare daily and monthly sales forecasts • Organized required export permits for shipping into Washington State • Outbound sales calls to current and prospective clients Show less
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Caprice Nightclub
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Vancouver, Canada Area
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Head Doorman
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Feb 2003 - Aug 2005
Responsible for staff and patron safety. Responsible for staff and patron safety.
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Education
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2001 - 2005
The University of British Columbia
B.Comm, Marketing -
1999 - 2000
University of Ottawa / Université d'Ottawa
Marketing -
1993 - 1998
RC Palmer Secondary
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