Brand Manager

• Oct 2020 - Present

Senior Commercial Manager

• Feb 2018 - Dec 2019

The objective for our department was to expand into new and profitable beverage categories. I progressed into the senior role upon exceptionally managing many aspects of the business in my previous commercial manager role. + I collaborated cross-functionally with sales, marketing and agency teams to gain space on shelf for of a new premium milk brand; the first launch into milk for Coca-Cola Canada. This was achieved with an extremely aggressive deadline.+ I analyzed and advised on production quantity needs for a new launch into the almond milk category with no historical data. I helped mitigate spoilage costs and fines from our customers over a 6 month launch period. Show less

Commercial Manager

• Jan 2016 - Jan 2018

I was a member of a newly created business unit in Coca-Cola Canada. I managed customer marketing, field sales program, innovation forecasting and annual business plan resources for brands within the largest beverage categories in grocery stores. + I organized the training and management of a newly implemented field sales team. This was not originally in my job scope, nonetheless I took initiative to execute it with high standards and added it to my ongoing job responsibilities. + I approached customer marketing creatively by maximizing a small budget. I invested in digital executions and tactics with national retailers that delivered above norm results and enhanced customer relationships. Show less

Innovation Manager

• Apr 2013 - Dec 2015

I collaborated cross-functionally to recommend innovation that drove long-term profit and growth for the declining juice category. + I analyzed white spaces for our juice business and reviewed global innovation, competitive launches and emerging consumer trends to recommend innovation and reverse revenue drags for Coco-Cola and our customers. I collaborated with our brand teams and influenced senior leaders to bring new products to life successfully with many still on shelves today as profit enhancers. Show less

Brand Manager

• Sep 2011 - Mar 2013

I managed the budget, agencies and integrated marketing campaigns for vitaminwater and smartwater brands in the Canadian marketplace. + I oversaw the sampling program for vitaminwater, we briefed an objective of sampling 1 million Canadians every year. I was able to increase our trial metrics by 11% in the 5th year by leveraging and training reps on Spectra analysis at a postal code level.

Assistant Brand Manager Marketing

• Sep 2008 - Aug 2011

I was a pivotal member of the team that launched and nurtured vitaminwater and smartwater brands in Canada.+ I was able to influence growth of these brands through constant analysis of sales through AC Nielsen to influence trial and awareness with retailers, sales teams and our agencies. + I led the innovation of new flavours and packages of vitaminwater, increasing household penetration with heavy usage consumers and trial with new users.

Customer Marketing Specialist

• Sep 2007 - Aug 2008

I was responsible to support the foodservice customer marketing team.+ I was given the opportunity to support a new business pitch and successfully acquired it. I subsequently led the marketing for that customer. + I managed a toolkit adaptation and national training with all Coca-Cola field sales associates across the country with the objective to increase our local foodservice business.

Marketing And Promotions Assistant

• Aug 2004 - Aug 2006

I developed marketing programs to increase the competitiveness of Canadian industries within and outside of Canada. + I organized trade show participation internationally; increasing the number of Canadian companies exhibiting at the show by 50%. + I researched and recommended promotional products by working directly with agencies to effectively reach target audiences for clients. I developed marketing programs to increase the competitiveness of Canadian industries within and outside of Canada. + I organized trade show participation internationally; increasing the number of Canadian companies exhibiting at the show by 50%. + I researched and recommended promotional products by working directly with agencies to effectively reach target audiences for clients.