Experience

The Peter G. Peterson Foundation

• Philanthropic Fundraising Services
• 1 - 100 Employee

• Director, Digital Communications

  • Jan 2022 - Present

• Associate Director, Digital Communications

  • Jan 2020 - Jan 2022

  New York, New York • Developing and implementing strategy for the foundation's digital properties, including the website, social media channels, and email marketing. • Under my management, sessions on pgpf.org have grown by 454%. Organic traffic has grown by 326%, traffic from social has grown 2,131%, and email traffic has grown by 3,450%. • Creating, curating, editing, and packaging content for a variety of audiences for both print and digital formats. • Serving as the internal digital point person… Show more • Developing and implementing strategy for the foundation's digital properties, including the website, social media channels, and email marketing. • Under my management, sessions on pgpf.org have grown by 454%. Organic traffic has grown by 326%, traffic from social has grown 2,131%, and email traffic has grown by 3,450%. • Creating, curating, editing, and packaging content for a variety of audiences for both print and digital formats. • Serving as the internal digital point person for multi-million-dollar integrated advertising campaigns. • Managing paid social and search advertising campaigns. • Providing analytics reporting for digital initiatives. • Managing internal digital team (web designer and content manager). • Managing relationships with numerous external vendors and consultants.

• Digital Content Manager

  • Jan 2016 - Jan 2020

  Greater New York City Area



CFA Institute

• United States
• Financial Services
• 700 & Above Employee

• Editor, Enterprising Investor

  • Aug 2011 - Jan 2016

  Greater New York City Area • Edited content and managing the workflow for Enterprising Investor, CFA Institute’s most trafficked publication. Since launching the blog, I have grown it to a site that averages 100,000 sessions per month on our WordPress platform alone. • Managed the blog’s Twitter handle, @Enterprising. • Repurposed preexisting content and working with external and internal contributors to develop new content for Enterprising Investor and other CFA Institute blogs. • Trained contributors on… Show more • Edited content and managing the workflow for Enterprising Investor, CFA Institute’s most trafficked publication. Since launching the blog, I have grown it to a site that averages 100,000 sessions per month on our WordPress platform alone. • Managed the blog’s Twitter handle, @Enterprising. • Repurposed preexisting content and working with external and internal contributors to develop new content for Enterprising Investor and other CFA Institute blogs. • Trained contributors on WordPress, SEO, and optimizing their content for social sharing. • Maintained production standards and the editorial style guide. • Managed event-specific blogs for the flagship CFA Institute conferences. Providing on-the-ground social media and blogging support during live events. • Served on the Publications Governance Council, which managed the organization’s publications portfolio.

• Associate Social Media Editor

  • Aug 2011 - Apr 2015

  Greater New York City Area • Managed the main CFA Institute Facebook page; while under my management, the page was twice ranked one of the top 20 Facebook pages for nonprofits by Association Trends. • Grew Facebook followers from 30,000 to more than 350,000. • Managed paid campaigns (display ads and promoted posts) on Facebook and LinkedIn. • Revised internal social media policy and drafted a crisis policy. • Developed new social media initiatives to meet organizational needs, such as driving event… Show more • Managed the main CFA Institute Facebook page; while under my management, the page was twice ranked one of the top 20 Facebook pages for nonprofits by Association Trends. • Grew Facebook followers from 30,000 to more than 350,000. • Managed paid campaigns (display ads and promoted posts) on Facebook and LinkedIn. • Revised internal social media policy and drafted a crisis policy. • Developed new social media initiatives to meet organizational needs, such as driving event registration and growing our outreach to Indian audiences. • Advised other departments on how to improve the SEO and social sharing for their content. • Launched the organization’s premier digital publication, the Enterprising Investor. Served as managing editor.



CFA Society New York

• United States
• Financial Services
• 1 - 100 Employee

• Social Media Manager

  • Jul 2009 - Sep 2011

  Greater New York City Area • Conceived, built, and maintained finance blog, which was selected as the Most Innovative Initiative in an international competition sponsored by the CFA Institute. • Hired and managed freelance business reporters for the blog. • Developed multimedia content streams—podcasts, webcasts, etc.—to be featured on the blog. • Prepared a biweekly email version of the blog, which was sent to more than 50,000 subscribers. • Worked with third-party sales team to book banner ads and… Show more • Conceived, built, and maintained finance blog, which was selected as the Most Innovative Initiative in an international competition sponsored by the CFA Institute. • Hired and managed freelance business reporters for the blog. • Developed multimedia content streams—podcasts, webcasts, etc.—to be featured on the blog. • Prepared a biweekly email version of the blog, which was sent to more than 50,000 subscribers. • Worked with third-party sales team to book banner ads and sponsored editorial pieces; the blog turned a profit within the first nine months of its existence. • Managed NYSSA's presence on social media outlets, including Facebook, LinkedIn, and Twitter. • Worked with SEO consultant to improve traffic of NYSSA.org. • Mined analytics data and compiled reports on Web traffic and trends.

• Associate Editor of the Investment Professional

  • Jul 2009 - Jan 2010

  Greater New York City Area • Edited and copyedited academic articles and journalistic accounts of the finance industry. • Oversaw the peer-review process for academic articles. • Published content to the publication’s site (using HTML, CSS, and FTP). • Improved the SEO of the site by researching appropriate keywords, adding alt tags, etc. • Developed new sources of revenue by proposing affiliate and licensing deals.



Barnes & Noble, Inc.

• United States
• Retail
• 700 & Above Employee

• Senior Project Editor

  • Jun 2007 - Mar 2009

  Greater New York City Area • Oversaw the day-to-day operations and the editorial/production schedule. • Edited, copyedited, and proofed print and online content. • Wrote and edited blog content; hired freelance bloggers. • Hired and supervised in-house project editors, freelance copy editors, and freelance fact-checkers • Vetted third-party content for possible acquisition. • Developed the idea for and implemented a promotion that resulted in an increase in traffic of more than 1,000% to the knitting and… Show more • Oversaw the day-to-day operations and the editorial/production schedule. • Edited, copyedited, and proofed print and online content. • Wrote and edited blog content; hired freelance bloggers. • Hired and supervised in-house project editors, freelance copy editors, and freelance fact-checkers • Vetted third-party content for possible acquisition. • Developed the idea for and implemented a promotion that resulted in an increase in traffic of more than 1,000% to the knitting and crochet category of Quamut.com. • Conducted sales analysis to recommend new titles for print; conducted analysis of Web traffic. Show less



H.W. Wilson Company

• Information Services
• 1 - 100 Employee

• Assistant Editor

  • Sep 2004 - Jun 2007

  • Edited, fact-checked, and proofed articles for Current Biography magazine and the Nobel Prize Winners and World Authors series of reference books • Wrote articles for Current Biography and World Authors on scientists, authors, artists, etc. • Served as interim production editor and trained my replacement



Oxford University Press

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Freelance Writer for African American National Biography

  • Jun 2006 - Jan 2007

  Greater New York City Area



New York County Lawyers Association

• United States
• Legal Services
• 1 - 100 Employee

• Instructor (freelance) for course on Internet research

  • Nov 2004 - Jan 2007

  Greater New York City Area



Library Technology Alliance

• Editorial Assistant

  • Apr 2003 - Sep 2004

  Greater New York City Area • Researched and edited an annual reference book and Web site (a guide to online periodical databases). • Wrote press releases and other promotional materials.



The University of Kansas

• United States
• Higher Education
• 700 & Above Employee

• Electronic Media Assistant for Office of University Relations

  • Sep 2000 - May 2001

  Lawrence, Kansas • Coproduced television spots and prepared radio news releases for the University of Kansas



Smithsonian Institution

• Museums, Historical Sites, and Zoos
• 700 & Above Employee

• Editorial Intern

  • Jun 2000 - Aug 2000



The University of Kansas

• United States
• Higher Education
• 700 & Above Employee

• Publications Assistant for Office of University Relations

  • Sep 1999 - May 2000



KC Publishing

• Editorial Intern and Freelance Writer for Flower & Garden Magazine

  • Jun 1998 - Dec 1999



Penton

• Information Services
• 300 - 400 Employee

• Editorial Intern for IndustryWeek

  • Jun 1999 - Jul 1999