Ralf Herzel

Senior Product Manager at Börse Stuttgart Digital Ventures GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, Berlin, Germany, DE
Languages
  • German Native or bilingual proficiency
  • English Full professional proficiency
  • French Elementary proficiency

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5.0

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Julia Brand

Ralf is an exceptionally dedicated, data-driven, and experienced product manager who recognizes the value of UX in the product development process. Working with Ralf is a delight, as he consistently promotes cross-team collaboration, excels as a communicator, and introduces an extensive array of tools, templates, and methodologies – benefiting everyone involved. Furthermore, Ralf has cultivated a profound knowledge of the crypto, stocks, and ETFs landscape, which greatly benefits the overall business, UX research, and the discovery of new subjects and features. Collaborating with Ralf is truly enjoyable.

Allan Zhang

Allow me to introduce Ralf, a true maestro in the field of product management. I know Ralf for his exceptional work on music apps. Ralf leads projects with an expert hand, using an extensive toolset of proven frameworks and his experience to navigate the ever-evolving digital music landscape. What I have come to admire about Ralf is his ability to translate a fuzzy vision into execution, and deliver beautiful, consumer-facing products that solve problems. It's not all drawings on a JIRA board - real stuff comes out: for example, he led the complete overhaul of a music app, and it resulted in a significant increase in user engagement and retention. This is the stuff that Ralf excels in - making product management magic. Ralf's ability goes beyond working with the 'technies', i.e. engineers and designers. He can collaborate with just about anyone, across all aspects of a business. It is this ability that truly makes him stand out amongst product managers - he's a doer first, and his title, second. Finally, if you appreciate the unexpected, Ralf is your man. Known for his occasional madcap non-sequitur, he keeps our work rhythm going and adds a unique cadence to the music of our productivity. Looking for a standup artiste? He's your guy. Looking for a movie guru? Look no further. It was a joy to collaborate with Ralf. He has my supreme recommendation.

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Credentials

  • Product Psychology Masterclass
    Growth.Design
    Feb, 2023
    - Nov, 2024
  • SEO Foundations
    LinkedIn
    Feb, 2023
    - Nov, 2024
  • User Insights for Product Decisions
    Reforge
    May, 2022
    - Nov, 2024
  • Product Strategy
    Reforge
    Feb, 2022
    - Nov, 2024
  • Advanced Growth Strategy
    Reforge
    Dec, 2021
    - Nov, 2024
  • Experimentation + Testing
    Reforge
    Nov, 2021
    - Nov, 2024
  • PowerMBA
    ThePowerMBA
    Mar, 2021
    - Nov, 2024

Experience

    • Germany
    • Financial Services
    • 1 - 100 Employee
    • Senior Product Manager
      • Sep 2021 - Present

      Driving Innovation in Crypto Trading: Stock Market Integration and Growth Strategy Pioneer - As a Senior Product Manager, led the development and successful launch of the stocks trading feature in a leading crypto trading app, including its web platform, elevating the app's capabilities and broadening the trading options for users. - Orchestrated the full product cycle, from inception to market release, collaborating with cross-functional teams and ensuring adherence to quality, budget, and timelines. - Managed complexities of integrating stock market data, trading functionalities, and financial regulatory compliance. - Supervised a Junior PM, contributing to team success and fostering professional growth. - Initially created and led a cross-functional growth team, establishing compounding growth strategies and contributing to significant user acquisition and increased active trading users. Show less

    • Germany
    • Music
    • 100 - 200 Employee
    • Senior Product Manager Mobile
      • Apr 2018 - Aug 2021

      As a Senior product manager, I spearheaded the development, release, and live operations of two music-focused products: - Directed a dynamic team of engineers and designers, revamping a flagship music discovery app and increasing Monthly Active Users (MAU) by 19%. - Optimized development and QA cycles, facilitating quicker, more efficient iterations. - Designed and secured funding for an international rollout plan from Universal Music's executive board. - Increased user retention by introducing gamification to the app, amplifying the MAU from 7k to 20k. - Spearheaded the development of an intuitive web application for curating, editing, and promoting playlists in a follow-up project. - Supervised and mentored a Junior Product Manager, contributing to their professional growth and project success. Show less

    • Product Manager - Growth & Mobile
      • Mar 2017 - Apr 2018

      Main Projects/Tasks:• Launching & Live Ops of mobile games (iOS & Android).• Definition of features by designing wireframes and development specifications. • Creation of a feature roadmap.• Analysis of player behavior KPIs and stakeholder requirements to define product objectives.Additional Tasks:• UAC activities with the Marketing team.• Managing product updates including maintenance preparation and QA.• Creation of promotion to drive conversion and improve monetization.• Competitive analysis to determine best practice.🔬 Previous Tasks/Projects:---------------------------------• Introduction of true F2P monetization which should enable the complete player base. • Complete overhaul of in-game currency model to revitalize a mature FPS game.• Re-launching a client FPS Show less

    • Product Manager
      • Jan 2016 - Mar 2017

      • Creation and analysis of reports on player acquisition, retention, monetization, spending behaviour and reporting to management.• Strategic responsibility for client games.• Communication with Korean developers to develop and modify new features and promotions.• Creation of development roadmap.• Development of sales, communication and product strategies to drive revenue.• Monitoring and management of daily promotions to achieve quarterly goals.• Coordination of LQA tasks and freelancer pool. Show less

    • Germany
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Product Manager
      • Jun 2015 - Dec 2015

      - Frontend and backend development of a state of the art E-Commerce framework - Leading of a team of up to ten Senior Software Engineers to develop frontend and backend features - Interviews with potential clients for user research purposes - Specifying product requirements for a flexible framework - Creation of wireframes for GUI purposes - Refinement and execution of the development process - Frontend and backend development of a state of the art E-Commerce framework - Leading of a team of up to ten Senior Software Engineers to develop frontend and backend features - Interviews with potential clients for user research purposes - Specifying product requirements for a flexible framework - Creation of wireframes for GUI purposes - Refinement and execution of the development process

    • Germany
    • Computer Games
    • 1 - 100 Employee
    • Associate Product Manager
      • Jun 2013 - Apr 2015

      - Analysis of reports on player acquisition, retention, and monetization - Communication with developers - Development of strategies to promote the games - Team Management - Creation and coordination of promotions - Monitoring and management of day to day sales to achieve quarterly goals - Analysis of reports on player acquisition, retention, and monetization - Communication with developers - Development of strategies to promote the games - Team Management - Creation and coordination of promotions - Monitoring and management of day to day sales to achieve quarterly goals

  • Bünting E-Commerce
    • Oldenburg Area, Germany
    • Category Manager
      • Oct 2010 - May 2013

      - Responsibility for a product category - Negotiations with industry partners - Managing of product database - Conception of online and print advertising (e.g. circulars, Google Adwords) - Analysis of the market, sales and advertising effectiveness - Responsibility for a product category - Negotiations with industry partners - Managing of product database - Conception of online and print advertising (e.g. circulars, Google Adwords) - Analysis of the market, sales and advertising effectiveness

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Marketing/Product Management Intern
      • Mar 2010 - Oct 2010

      - Briefing of websites, newsletters and ads - Briefing of artworks for DVDs and Blu-rays - Maintenance of Facebook pages - Analysis of shipments and sales reports - Maintenance of product data (SAP database) - Promotion campaigns - Correspondence with agencies and suppliers - Briefing of websites, newsletters and ads - Briefing of artworks for DVDs and Blu-rays - Maintenance of Facebook pages - Analysis of shipments and sales reports - Maintenance of product data (SAP database) - Promotion campaigns - Correspondence with agencies and suppliers

    • Netherlands
    • Hospitals and Health Care
    • 700 & Above Employee
    • Intern Business Development
      • Oct 2008 - Apr 2009

      - Analysis of the German and European rehabilitation market - Creation of content for a product website - Interviews with product testers - Analysis of product test series - Input regarding product development - Direct marketing: Calling potential customers - Analysis of the German and European rehabilitation market - Creation of content for a product website - Interviews with product testers - Analysis of product test series - Input regarding product development - Direct marketing: Calling potential customers

  • German Health Plans Inc
    • Greater New York City Area
    • Administration / Marketing Intern
      • Mar 2008 - Aug 2008

      - Developing individual health care plans - Correspondence with potential business partners/customers - Collection, evaluation and documentation of information about potential business partners - Media booking and correspondence with publishers - Online marketing - Coordination and execution of direct marketing mailings (B2B and B2C) Selection and supervision of company interns - Developing individual health care plans - Correspondence with potential business partners/customers - Collection, evaluation and documentation of information about potential business partners - Media booking and correspondence with publishers - Online marketing - Coordination and execution of direct marketing mailings (B2B and B2C) Selection and supervision of company interns

Education

  • University of Applied Sciences Emden/Leer
    German MBA equivalent, Business Consulting / Business Administration & Marketing
    2003 - 2009
  • University of Applied Sciences Emden/Leer
    none, Computer Sciences
    2002 - 2003

Community

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