Experience

Skillsfactory

• India
• Human Resources
• 1 - 100 Employee

• Trainee in Data-Driven Marketing & Innovation

  • Feb 2023 - Apr 2023

  💎 Created 3 Social ad campaigns for Marie-Gabrielle jewellery - Set objectives for awareness, retention and conversion campaigns - Determined the audience & targeting strategies - Provided conversion forecasting based on data - Visual creation & ad copy 👩🏻‍💻 Presented an user ability & UI/UX audit for Agence digitale solidaire (ADS) - Interviewed with 7 target users to identify frictions on the website - Proposed 5 suggested actions - Creation of the muck-up of new design 🏗 Built a Google ads campaign for a geometry specialist, Bureau Delvoye - Segmented of 2 ads groups with distinct objectifs & budgets - Analysis of customer journey - Research of keywords - Creation of Google ads campaign & ads copy 🧠 Conducted SEO audit for Media Monster - Scan for site errors, redirection & loading speed - Proposed an improved site map - Enforced on-page SEO practices (title, meta-description, H1-H3 tags & semantic field) Show less



KWASSA FILMS

• Belgium
• Media Production
• 1 - 100 Employee

• Production Assistant

  • Dec 2021 - May 2022

  • Critical analysis & positioning of 13 scripts • Logistical coordination of 8 event screenings • Designed film pitch decks • Participated in the shooting of a Belgian-Greek short film • Critical analysis & positioning of 13 scripts • Logistical coordination of 8 event screenings • Designed film pitch decks • Participated in the shooting of a Belgian-Greek short film



Brussels Gallery Weekend

• Belgium
• Arts & Crafts
• 1 - 100 Employee

• Digital Marketing Executive

  • Aug 2021 - Sep 2021

  In charge of social media during the event Brussels Gallery Weekend 2021 (newsletter, FB, IG, website) In charge of social media during the event Brussels Gallery Weekend 2021 (newsletter, FB, IG, website)

• Project Manager

  • Nov 2020 - Feb 2021

  • Defined the value proposition & executed the B2C cultural project "Candle up" • Drafted press releases • Audited the website & created SEO strategy • Defined the value proposition & executed the B2C cultural project "Candle up" • Drafted press releases • Audited the website & created SEO strategy



Walk in Taiwan (a.k.a Taipei Walking Tour)

• Project Development Manager

  • Mar 2018 - Jul 2019

  ▪ Conceive and develop projects for themed city tours, e.g., -LGBTQ+ community tour -Taiwanese folklore and traditions tour -Offbeat Taipei: sex industry tour -blue-collar worker tour -immigrants in Taipei tour ▪Draw up marketing strategies to support company targets and achieve business goals. (in collaboration with marketing and customer relations department) ▪Conduct cultural and historical research, interviews with locals, marketers, and specialists to generate content for tours. ▪Coach and train tour guides public speaking and storytelling skills. ▪Represent the company and negotiate contracts with partners, e.g., -Taipei 101 -CHANEL Taiwan -Taiwan Contemporary Culture Lab (C-LAB) -The School of Life Taipei ▪Customize services according to partners’ needs, e.g., business travel, school trip, and team-building activities. ▪Supervise day to day operations of tours. Show less



Apple Daily Limited

• Hong Kong
• Newspaper Publishing
• 1 - 100 Employee

• News Editor

  • Dec 2016 - Feb 2018

  • Translation and redaction of international news coverage, especially American and European news. (English and French into Chinese) • Video news production including scriptwriting, audio dubbing, and creating subtitles or closed captions. • Translation and redaction of international news coverage, especially American and European news. (English and French into Chinese) • Video news production including scriptwriting, audio dubbing, and creating subtitles or closed captions.