Manuel Rivera

Account Manager at Wishpond (TSXV:WISH)
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Contact Information
us****@****om
(386) 825-5501
Location
CA

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Credentials

  • Verified International Academic Qualifications
    World Education Services
    Sep, 2021
    - Nov, 2024
  • B2B Marketing Strategies
    Columbia Business School
    Jul, 2021
    - Nov, 2024
  • Diseño y Gerencia de Producto para Exportación
    Pontificia Universidad Javeriana
    Mar, 2020
    - Nov, 2024
  • Industrial Designer
    Universidad ICESI
    Aug, 2014
    - Nov, 2024
  • Google Tag Manager Fundamentals
    Google analytics
    Nov, 2022
    - Nov, 2024
  • Google analytics for beginners
    Google analytics
    Nov, 2022
    - Nov, 2024
  • Inbound Marketing
    HubSpot
    Nov, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Nov, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Nov, 2022
    - Nov, 2024
  • Shopping ads Certification
    Google Digital Academy (Skillshop)
    Nov, 2022
    - Nov, 2024

Experience

  • Wishpond (TSXV:WISH)
    • Canada
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Account Manager
      • Nov 2022 - Present

      Planning, creating and monitoring digital marketing campaigns to increase revenue, brand awareness or lead generation on behalf of clients Coordinating work between the Design, Copywriting and Ads teams to implement successful marketing campaigns Working closely with Sales and Account Directors setting the right expectations for clients Communicating in a timely manner with clients providing them with feedback and results Understanding client’s business goals, anticipate their needs and turn data into compelling stories and actionable insights to help them succeed Track, analyze, and report key performance indicators and business trends internally and to clients Oversee campaign’s scheduled tasks, reports, deadlines and milestones for clients Generate sales among client accounts, including upselling and cross-selling Monitoring the client’s budget, explaining costs and strategy

  • Mosaico Servicios y Soluciones Industriales
    • Bogotá, Distrito Capital, Colombia
    • CMO Chief Marketing Officer
      • Nov 2019 - Nov 2022

      Manage the marketing and new businesses department thru the development of strategies to increase market share and improve B2B client relationships in the hydrocarbon supply chain market. Manage the marketing and new businesses department thru the development of strategies to increase market share and improve B2B client relationships in the hydrocarbon supply chain market.

  • Escuela Superior de Administración Pública
    • Colombia
    • Higher Education
    • 400 - 500 Employee
    • Graphic and multimedia designer
      • Oct 2017 - Jan 2020

      Design and planning of campaigns and communication pieces with the intention of exalting and making known the entity in the educational and academic field. Design and planning of campaigns and communication pieces with the intention of exalting and making known the entity in the educational and academic field.

  • Hipercentro Drywall
    • Colombia
    • Construction
    • Brand Marketing Manager
      • Oct 2017 - Oct 2019

      Management of media campaigns and responsible for the execution across all media channels including Web, Digital, Print, and both natural and paid social media traffic. In charge of the brand's refreshment for the year 2019, developing the concept and message to transmit to its growing customer base focused ultimately on improving brand recognition and equity in the construction supply chain market. Management of media campaigns and responsible for the execution across all media channels including Web, Digital, Print, and both natural and paid social media traffic. In charge of the brand's refreshment for the year 2019, developing the concept and message to transmit to its growing customer base focused ultimately on improving brand recognition and equity in the construction supply chain market.

  • Laboratorios Galbbeni
    • Santiago de Cali, Valle del Cauca Department, Colombia
    • Brand Manager
      • Jan 2016 - Sep 2017

      Generation, supervision and launch of marketing campaigns, advertising material and media recognition of pharmaceutical laboratory brands such as Scare, Scare-k, Efora and Equimosyn. Generation, supervision and launch of marketing campaigns, advertising material and media recognition of pharmaceutical laboratory brands such as Scare, Scare-k, Efora and Equimosyn.

  • Smurfit Kappa Cartón de Colombia S.A.
    • 200 - 300 Employee
    • Design Consultant
      • May 2015 - Jan 2016

      Asesoría, diseño y acompañamiento en el proceso de producción de guardas mecánicas y foto lumínicas para los molinos de producción de papel de Smurfit Kappa en busca de mejorar la seguridad de las plantas teniendo en cuenta los estándares internacionales de la ANSI B11.19-2010. Se presta un servicio completo de diseño en donde mediante a una metodología de diseño proyectual de mi autoría se analiza una problemática específica planteada por el cliente, en busca de desarrollar soluciones creativas de diseño personalizadas para la misma. Dicho proceso incluye un riguroso análisis al contexto, usuarios y maquinaria involucrada que mediante constantes reuniones con el cliente se va decantando hasta llegar a propuestas de diseño finales desarrolladas en CAD software que mediante a la planimetria proporcionada se llevan a la realidad. Para finalizar se presta un servicio de acompañamiento en la instalación de los productos diseñados que busca asegurar el desempeñó planeado de los mismos en el medio a intervenir.

  • Mosaico Serviciosy Soluciones Industriales
    • Cali, Colombia
    • Design Director
      • Jul 2013 - Mar 2015

      Develop custom designs focused on specialized assurance of areas in the hydrocarbon industry. Commercial contact with the company's customers. Logistically coordinate market research, testing and product development. Design staff management Develop custom designs focused on specialized assurance of areas in the hydrocarbon industry. Commercial contact with the company's customers. Logistically coordinate market research, testing and product development. Design staff management

  • Mosaico Servicios y Soluciones Industriales
    • Cali, Colombia
    • Industrial Designer
      • Jan 2013 - Jul 2013

      • Función: Desarrollar diseños a medida enfocados al aseguramiento especializado de áreas en la industria de los hidrocarburos. • Logros: El diseño de una línea de productos que mejoraron considerablemente la simplicidad de los procesos necesarios para su desarrollo , el transporte y el montaje, pero mucho más importante , la forma en que estos productos interactúan con sus usuarios finales y la forma en que reducen el esfuerzo físico requerido para utilizarlos , a través del adecuado uso de los indicadores ergonómicos.

Education

  • University of Calgary
    Project Management, Business Analysis and Management
    2023 - 2023
  • Columbia Business School
    B2B Marketing Strategy
    2021 - 2021
  • Pontificia Universidad Javeriana
    Diseño y gerencia de producto para exportación, Negocios internacionales/Comercio internacional
    2019 - 2019
  • Universidad ICESI
    DiseñadorIndustrial, Diseño industrial y de productos
    2008 - 2013

Community

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