Experience

Houston Public Media

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Managing Producer

  • Sep 2018 - Present

  • Managed and produced ongoing, multi-platform on-air programming, marketing, and fundraising content from strategy, public relations and activation to delivery. • Developed strategy and activation plan for programming and marketing initiatives.• Managed team of multi-media producers, videographers, editors for marketing and content initiatives• Developed, wrote and activated various programming content, fundraising and marketing initiatives for key station-wide campaigns – including for corporate and community partners.• Managed and oversaw analytics and ratings reporting for TV 8 (HPM/PBS), News 88.7 (NPR) and digital/social media platforms and identified performance trends and optimized programming and marketing strategy in on-air, digital, social and email.• Oversaw digital fundraising and marketing strategy, activation and delivery that saw a 15% increase in digital fundraising.• Increased philanthropic fundraising by 20% through produced multi-media marketing testimonials, messaging and email.• Managed and produced 8-10 upscale annual donor events with industry leaders, journalists, and hosts, resulting in memorable event experiences.• Strong budget management and oversight experience often came in at or under budget. • Represented the station at conferences and community events. Show less

• Senior Producer

  • Dec 2013 - Sep 2018

  • Oversaw, produced, coordinated, created, and wrote studio, field and digital productions for programming content, marketing and fundraising for local and national initiatives and weekly programs.• Managed social media accounts; wrote and shared new content daily for multiple programs and initiatives.• Served as primary liaison for local, national and international representatives to book. celebrities, public figures and experts for local and national programs - multi-platforms.• Lead line producer for multiple weekly on-air programs, town halls, political debates, fundraising programs – live and pre-taped. • Collaborated with other station divisions (sales, news, content, fundraising) to set key strategies and activate multi-platform programs (on-air and digital) Show less

• Producer

  • Mar 2002 - Nov 2013

  • Oversaw, wrote copy, and coordinated multiple productions for content, marketing, fundraising, social media accounts, and weekly newsletter.• Managed production team (producers, videographers, editors) for studio and field productions• Developed and produced web and social media elements for multiple productions.• Oversaw editing process, underwriting and national distribution for various productions.