Experience

Hudson Rouge

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Mar 2020 - Present

  Lincoln 1:1 Team - Email ▪ Work with analytics, strategy, creative, development, product, legal, copy writing and the Lincoln CRM clients to craft a wide variety of email communications. Such as Lincoln newsletters, email confirmation, early owner communications, order to delivery, eCommerce, handraiser campaigns, private offers and important safety and service information. ▪ Communicate with each of the key departments to ensure everyone is clear on what is required and maintaining that connection throughout the entire process. Resolving obstacles, performing QA, identifying problems and finding the solutions to ensure successful, timely and accurate messaging reaches our customers. ▪ Meet regularly with Lincoln clients to discuss our mutual objectives, exhibit new work and report the status of various projects going on at a given time. ▪ Update status reports each week and distribute them to the various stakeholders. Ensuring that all of our various initiatives are on track and making sure everyone has full awareness of what is going on. ▪ Email SME for the Hudson Rouge CRM team. ▪ Serve as gatekeeper to the Lincoln Fulfillment Services portal. Show less



GTB

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Mar 2017 - Mar 2020

  CRM Digital Team - Ford & Lincoln - Email ▪ Meet and work with analytics, strategy, creative, development, product, legal, copy writing and the Ford and Lincoln CRM clients to craft a wide variety of email communications. Such as Ford and Lincoln newsletters, email confirmation, early owner communications, sweepstakes, private offers and important safety and service information.▪ Communicate with each of the key departments to ensure everyone is clear on what is required and maintaining that connection throughout the entire process. Resolving obstacles, performing QA, identifying problems and finding the solutions to ensure successful, timely and accurate messaging reaches our customers.▪ Meet regularly with Ford and Lincoln clients to discuss our mutual objectives, exhibit new work and report the status of various projects going on at a given time. ▪ Update the owner, brand and client status reports each week and distribute them to the various stakeholders. Ensuring that all of our various initiatives are on track and making sure everyone has full awareness of what is going on.▪ Manage the production the Direct Mail Welcome package for all Ford owners.▪ Manage the opening of projects, creating purchase orders, and paying invoices for all CRM Email projects, OAR projects, and for the SiriusXM email projects.▪ Serve as gatekeeper to the Ford Fulfillment Services portal. Show less

• Senior Web Publisher

  • Jun 2013 - Mar 2017

  As the senior publisher my role is to facilitate the publishing process. I am expected to remove obstacles, ensure quality across all regions and platforms, oversee all stages of the deployment process, and make sure the publishers are properly equipped to perform their various responsibilities.▪ Maintaining, enforcing and establishing publishing standards that will bring a higher level of professionalism to our output. Perform QA on all MYCO (Model Year Change Over) publishing and work closely with the publishers to resolve any issues encountered.▪ Upon client approval, work with publishing team to push content live to production. Also, assist in the clearing of the Akamai cache which can deal with caching issues on a URL level. If this approach doesn't work, we then escalate this process and request a full code purge with Ford IT.▪ Meeting regularly with the publishers to inform them of new developments related to publishing, updates to the publishing process, and conveying the wishes of the digital manager to the publishing team. Listen to and address concerns on the publishing team and escalate these concerns when required to the digital manger. Also, meeting regularly with the digital manager to make sure I am well aligned with their vision for our team.▪ Troubleshoot publishing issues/site outages that have been identified by members of the publishing team, digital manager, or clients. Work to correct these issues internally, and in the event we cannot, I am responsible for documenting these issues and following up with the appropriate parties to get the answers we need.▪ Work with the digital manager, asset manager and publishing team to prepare for the 2016 AEM (Adobe Experience Manager) rollout in the Middle East and Puerto Rico.▪ Worked on the Ford GT Global rollout on AEM. The GT was released in the Middle East region and we needed to ensure timely updates were made before, during and after the launch in English and Arabic. Show less

• Web Publisher

  • Dec 2010 - Jun 2013

  Responsible for working with the E&G digital team as a web publisher. Maintaining 14 multilingual (English, Spanish, Arabic, and Korean) Ford and Lincoln websites. Also providing OLA (Online Advertising) campaign support.▪ Work with publishing team responsible for the publishing of Ford & Lincoln E&G markets (Middle East, Sub Saharan Africa, Asian Pacific, South Korea, Central America, Caribbean and Puerto Rico). ▪ Ensuring timely and accurate updates are made on our sites. My primary regions were Puerto Rico, Central America, Caribbean and US Pacific Islands. During MYCO we could be asked to work in any of the 14 regions, as needed. Puerto Rico's content is published in English and Spanish. There are Ford English and Spanish sites and Lincoln English and Spanish sites that need to be maintained throughout the year. The vehicles are all North American sourced. ▪ Building and animating Flash OLA banners for campaigns throughout the year. ▪ Responsible for rolling out pricing on the Puerto Rico site. It was the first site with pricing in E&G. ▪ Responsible for rolling out the first mobile sites in our regions. Puerto Rico & Middle East were the first sites to get mobile versions. I was partnered with a colleague and we teamed up to build out the initial structure for both regions. We were required to work with two separate development groups that devised the technical specifications and various backend requirements. We successfully launched both Ford and Lincoln mobile sites for the regions. ▪ Worked with PR to roll out monthly Hot Deals offers. ▪ In the first three years of working on Puerto Rico we saw tremendous growth. In 2010 we had approximately 100,000 visits by 2013 we had officially crossed the 1 million mark. The combination of added pricing, aggressive campaigning and mobile versions of the sites really benefited PR. Show less



The Henry Ford Museum

• Detroit, Michigan

• Graphic Designer/Web Production at Compuware

  • Aug 2010 - Sep 2010

  Work as a member of a support team for thehenryford.org website. Carefully execute the webpage designs provided by the client and implement them on their site using a CMS system. Work as a member of a support team for thehenryford.org website. Carefully execute the webpage designs provided by the client and implement them on their site using a CMS system.



Ranger Data Inc

• Detroit, Michigan

• Graphic Designer at Compuware

  • Dec 2009 - Sep 2010

  Created the initial UI design to help secure the first phase of investment for the boocoo.com auction site. Work with the advertising agency and Ranger Date to modify the UI as needed for the boocoo.com site. Assist in the implementation of the design throughout the site. Responsible for creating specific webpages on the thehenryford.org website. Created the initial UI design to help secure the first phase of investment for the boocoo.com auction site. Work with the advertising agency and Ranger Date to modify the UI as needed for the boocoo.com site. Assist in the implementation of the design throughout the site. Responsible for creating specific webpages on the thehenryford.org website.



Compuware

• United States
• Software Development
• 700 & Above Employee

• Web Production Artist/Graphic Designer

  • May 2008 - Dec 2009

  Maintain HTML, CSS, XML, Flash and image content. Create training materials, and draft test documentation for QA review. Perform maintenance and updates to the existing website when requested by the client, on a timely basis. Responsible for the layout, visual appearance and usability of Websites, advertisements and other Web assets, Using a combination of graphic design skills and technical knowledge of how Web pages are created maintained and run, within the existing frameworks, and staging environments. Troubleshoot and fix layout issues, ensure cross - browser compatibility across IE, Firefox, and Safari, on both the PC and Mac. Trained incoming designers on the methods developed for modifying the VW.com website. Show less



International Publishing

• Ann Arbor, Michigan

• Lead Flash Designer, Illustrator and Project Management

  • Sep 2004 - May 2008

  Responsible for developing an online subscription based English Language Instructional Program. Creation of layouts based on material provided by our writing team. Supervised the production, quality and timely delivery of our designs to our programming team. Creating original illustrations and animated sequences for a wide variety of subjects. Troubleshoot and resolve file size or playback related bugs. Create newsletters, advertising materials or training documentation for our material as needed. Provide technical support by phone or on location. Training incoming staff related to our design methods and best practices. Training customers to utilize our product onsite and over the phone. Managing our design team and insuring our deadlines are met or exceeded while maintaining quality standards. Supervise and train the audio recording staff and manage their production flow. Show less



Glory Educational Resource

• Ann Arbor, Michigan

• Flash Designer/Marketing Sales

  • Jan 2001 - Dec 2004

  Responsible for developing an online and traditional workbook based Mathematics Program. Producing workbooks, CD's and online subscription based programming. Designed layouts for books, CD's and online interactive lessons. Responsible for creating interactive tutorials, and presentations. Supervised and assisted in the creation of a clip art library of reusable objects, characters, and backgrounds. Developed optimization techniques to ensure top quality presentation and playback of our Flash based content. Responsible for resolving all play back related bugs in our Flash lessons and tutorials. Responsible for managing the Flash design team and training incoming staff on our methods of production. Trained Educators offsite to use the Glory Educational Learning system. Provide tech support to customers over the phone. Traveled offsite to local schools to do sales presentations, and to provide technical support to our marketing team. Assisted the sales and marketing team by producing banner ads, newsletters, webpage layouts, business cards and logo designs. Show less



Magi21

• Ann Arbor, Michigan

• Lead Tutorial Artist

  • Jan 2000 - Dec 2000

  Responsible for working with a team of writers to produce supporting images for a tutorial based website. Trained and managed tutorial staff. Created supporting images for a wide variety of tutorials and templates. Responsible for working with a team of writers to produce supporting images for a tutorial based website. Trained and managed tutorial staff. Created supporting images for a wide variety of tutorials and templates.



Borders

• Retail
• 700 & Above Employee

• Assistant Manager Loss Prevention

  • Sep 1998 - Jan 2000

  Responsible for keeping record of all product loss in store, training staff on loss prevention techniques, enforcing loss prevention measures and preparing the store for the annual audit.

• Assistant Manager

  • Jun 1994 - Sep 1998

  Responsible for training the entire bookstore staff on all phases of their required work - cash registers, Information desk, and book shelving conventions for their designated section. Also, on occasion travel to newly opened stores to assist in training the incoming staff.