Experience

Rose Los Angeles

• United States
• Consumer Goods
• 1 - 100 Employee

• Director of Ecommerce and Digital Marketing

  • 2021 - Present



Eighth Avenue Media

• Marketing Consultant / Owner

  • 2013 - Present

  - Entrepreneur who built a digital agency to support small business and startups with scalable marketing strategies and business growth by implementing new channel marketing tactics. - Services include digital marketing, ecommerce strategy, content creation, branding, website and app development, social media planning, SEO, email marketing, media buying, affiliate marketing programs, creative project management and employee training. - Entrepreneur who built a digital agency to support small business and startups with scalable marketing strategies and business growth by implementing new channel marketing tactics. - Services include digital marketing, ecommerce strategy, content creation, branding, website and app development, social media planning, SEO, email marketing, media buying, affiliate marketing programs, creative project management and employee training.



Vans, a VF Company

• United States
• Retail
• 700 & Above Employee

• Digital Marketing Manager, DTC

  • 2019 - Aug 2021

  - Synthesize business objectives for global go to market process, create well-aligned integrated campaign strategy and execution plans with clearly defined metrics and KPIs. - Regular reporting and presentations to cross functional leadership teams on marketing channel performance, competitor analysis and recommendations on investments for new ideas. - Write and manage all creative content marketing briefs for consumer journeys to and on vans.com including paid media and organic social media ads, affiliate programs, and ecommerce content. - Run personalization, usability, and a/b tests that analyze marketing data to increase ecommerce sales and improve consumer experiences. - Friendly and effective communication with all cross-functional partners in Global Marketing, Retail, Wholesale, Ecommerce, Brand Communications, Consumer Insights, CLM, Data Analytics and Creative Services to manage daily omni-channel strategy.

• Digital Marketing Specialist

  • 2017 - 2019



ROC - Real Office Centers

• United States
• Civic and Social Organizations

• Marketing Manager

  • 2015 - 2016

  - Led digital platform rebrand for a popular coworking commercial real estate company including new website development, sales funnel automation, and community B2B app. - Managed experiential marketing team to increase community engagement online and offline. - Led digital platform rebrand for a popular coworking commercial real estate company including new website development, sales funnel automation, and community B2B app. - Managed experiential marketing team to increase community engagement online and offline.



DeBilzan Gallery

• United States
• Retail

• Ecommerce Manager

  • 2014 - 2015

  - Leader in sales each quarter by unlocking a social media sales funnel for artist Tony Dow. - Started and launched DeBilzan Online Gallery through Amazon Art. - Created an internship program at Laguna College of Art & Design that taught college students ecommerce marketing tactics. - Leader in sales each quarter by unlocking a social media sales funnel for artist Tony Dow. - Started and launched DeBilzan Online Gallery through Amazon Art. - Created an internship program at Laguna College of Art & Design that taught college students ecommerce marketing tactics.



Studio Exchange

• Production Assistant

  • 2013 - 2014

  - Ecommerce product stylist for clients including Kohls, Nordstroms, Vans, Zespri Kiwi- Assisted in video and photography content productions- Graphic and web design assistant - Ecommerce product stylist for clients including Kohls, Nordstroms, Vans, Zespri Kiwi- Assisted in video and photography content productions- Graphic and web design assistant