Anna Leyva
Founder & CEO at VERBED Inc.- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Russian Elementary proficiency
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Mandarin Elementary proficiency
Topline Score
Bio
Nick Petros
Working with Anna was a delight. She helped my team craft a guerrilla marketing campaign by delivering unbiased observation, contributing to program strategy, and helping to execute the campaign independently. Her insights have helped shape our ground strategy for a massive national push, and I suspect we'll be referring to her reports for years to come. Anna's confidence, ability to lead, willingness to collaborate, and unbiased approach to problem solving make her an incredibly capable professional. I look forward to learning of her future successes, and would welcome the opportunity to work with her again.
Jessa Aco-Kuchmak, CPA
Working with Anna in organizing both EDGE 2012 and NEW Annual Conference 2013, I truly commend her ability to communicate her ideas in such a crisp and clear manner. This is evident in her successful fundraising and leadership roles. Unafraid to play devil's advocate in a team, she brings out A+ results. If you are looking for someone who would go the extra mile, Anna Leyva is an excellent choice!
Nick Petros
Working with Anna was a delight. She helped my team craft a guerrilla marketing campaign by delivering unbiased observation, contributing to program strategy, and helping to execute the campaign independently. Her insights have helped shape our ground strategy for a massive national push, and I suspect we'll be referring to her reports for years to come. Anna's confidence, ability to lead, willingness to collaborate, and unbiased approach to problem solving make her an incredibly capable professional. I look forward to learning of her future successes, and would welcome the opportunity to work with her again.
Jessa Aco-Kuchmak, CPA
Working with Anna in organizing both EDGE 2012 and NEW Annual Conference 2013, I truly commend her ability to communicate her ideas in such a crisp and clear manner. This is evident in her successful fundraising and leadership roles. Unafraid to play devil's advocate in a team, she brings out A+ results. If you are looking for someone who would go the extra mile, Anna Leyva is an excellent choice!
Nick Petros
Working with Anna was a delight. She helped my team craft a guerrilla marketing campaign by delivering unbiased observation, contributing to program strategy, and helping to execute the campaign independently. Her insights have helped shape our ground strategy for a massive national push, and I suspect we'll be referring to her reports for years to come. Anna's confidence, ability to lead, willingness to collaborate, and unbiased approach to problem solving make her an incredibly capable professional. I look forward to learning of her future successes, and would welcome the opportunity to work with her again.
Jessa Aco-Kuchmak, CPA
Working with Anna in organizing both EDGE 2012 and NEW Annual Conference 2013, I truly commend her ability to communicate her ideas in such a crisp and clear manner. This is evident in her successful fundraising and leadership roles. Unafraid to play devil's advocate in a team, she brings out A+ results. If you are looking for someone who would go the extra mile, Anna Leyva is an excellent choice!
Nick Petros
Working with Anna was a delight. She helped my team craft a guerrilla marketing campaign by delivering unbiased observation, contributing to program strategy, and helping to execute the campaign independently. Her insights have helped shape our ground strategy for a massive national push, and I suspect we'll be referring to her reports for years to come. Anna's confidence, ability to lead, willingness to collaborate, and unbiased approach to problem solving make her an incredibly capable professional. I look forward to learning of her future successes, and would welcome the opportunity to work with her again.
Jessa Aco-Kuchmak, CPA
Working with Anna in organizing both EDGE 2012 and NEW Annual Conference 2013, I truly commend her ability to communicate her ideas in such a crisp and clear manner. This is evident in her successful fundraising and leadership roles. Unafraid to play devil's advocate in a team, she brings out A+ results. If you are looking for someone who would go the extra mile, Anna Leyva is an excellent choice!
Credentials
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Financial Feminist Investing Lab // The 51
University of CalgaryFeb, 2022- Nov, 2024 -
Inbound
HubSpot AcademyAug, 2017- Nov, 2024
Experience
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VERBED Presentation Design
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Advertising Services
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1 - 100 Employee
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Founder & CEO
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Sep 2015 - Present
VERBED is a presentation design agency that combines engaging storytelling, striking design and thoughtful strategy to build persuasive presentation and pitch decks that sell, educate and delight. This includes investor pitch decks for entrepreneurs and VC firms, sales decks, training decks, webinar decks and live presentation decks. www.verbed.ca VERBED is a presentation design agency that combines engaging storytelling, striking design and thoughtful strategy to build persuasive presentation and pitch decks that sell, educate and delight. This includes investor pitch decks for entrepreneurs and VC firms, sales decks, training decks, webinar decks and live presentation decks. www.verbed.ca
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Deloitte
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Business Consulting and Services
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700 & Above Employee
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Strategy & Operations Management Consulting
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May 2014 - Sep 2015
- Conducted research, business strategy and project management functions for large oil and gas clients and local non-profit clients- Prepared final deliverables for client engagements Specific project work included: External: - Departmental Roll-out of a Document Management tool for a large oil and gas company - Business Strategy and Financial Analysis for a non profit organization- Performance Management, Business Processes, Business Analysis, Sector Strategies, and Action Plans for an economic development agency - Process Design and Analysis for a large oil and gas company Internal: - Developed and managed a weekly financial KPI dashboard for the national Strategy & Operations Finance and Performance Management leadership team - Assisted with the planning and execution of several internal initiatives such as Lunch and Learn sessions and Bold West (a two day regional Deloitte Consulting offsite)
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EPCOR
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Canada
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Utilities
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700 & Above Employee
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Business Development Specialist, EPCOR Technologies
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Jun 2013 - May 2014
- Led the business development of the Signals and Communications portfolio- Identified and responded to customer needs and opportunities by developing proposals and supporting project managers in maintaining customer satisfaction throughout engagements - Consulted various stakeholders within EPCOR including project managers, estimators and the technical implementation teams to ensure accurate and competitive submissions to customers request for proposals and quotations (RFPs & RFQs) - Led the business development of the Signals and Communications portfolio- Identified and responded to customer needs and opportunities by developing proposals and supporting project managers in maintaining customer satisfaction throughout engagements - Consulted various stakeholders within EPCOR including project managers, estimators and the technical implementation teams to ensure accurate and competitive submissions to customers request for proposals and quotations (RFPs & RFQs)
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Western Canada Regional Coordinator
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Jul 2012 - Dec 2013
Plastiq Inc. is an online payments solution provider. Founded to provide convenient, flexible and secure payment options, the company is advancing innovative payment solutions across North America.- Reported to the CEO and Digital Marketing Manager - Planned and executed a strategic guerrilla marketing campaign for the Western Canadian tuition vertical to promote the tuition-by-credit card service- Interviewed, selected and managed a team of campus ambassadors for the Western University Region - Acted as the University of Alberta ambassador to explain value propositions to students, parents, and other university stakeholdershttps://www.plastiq.com/
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Special Project: Human Resources Analyst
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May 2013 - Jun 2013
- Competitively chosen from a series of applications, as part of the Serving Communities Internship Program, to edit and update the organization's Policies and Procedures manual- Created new sections and template forms at the request of the executive director to address limitations of previous manual- Successful completion of the updated manual in June 2013 - Competitively chosen from a series of applications, as part of the Serving Communities Internship Program, to edit and update the organization's Policies and Procedures manual- Created new sections and template forms at the request of the executive director to address limitations of previous manual- Successful completion of the updated manual in June 2013
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Co-Founder & Co-Chair
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Jan 2012 - May 2013
The Network of Empowered Women (NEW) is a student-run organization created by female Bachelor of Commerce students at the Alberta School of Business. Our vision is to provide students from across Canada with the opportunity to develop both personally and professionally via an annual national conference.- Created, communicated, and implemented NEW’s vision, mission, and overall direction - Maintained internal and external relationships including with delegates, faculty and sponsors - Led the development and implementation of the overall inaugural 2013 conferencehttp://www.ualbertanew.ca
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Community Learning Network
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Education Administration Programs
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1 - 100 Employee
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Special Project: Strategic Marketing Analyst
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Jun 2012 - Oct 2012
- Worked with Management and Board of Directors on a communication strategic plan - Prepared a detailed report which included key messaging, target audiences and appropriate communication channels- Successful completion and implementation of the plan in October 2012 - Worked with Management and Board of Directors on a communication strategic plan - Prepared a detailed report which included key messaging, target audiences and appropriate communication channels- Successful completion and implementation of the plan in October 2012
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Business Students' Association, Alberta School of Business
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Consumer Services
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1 - 100 Employee
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Conference Fund Director
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Apr 2010 - Apr 2012
- Responsible for $30,000 as a part of the Student Activity and Conference Fund - Reviewed and approved competitive applications for funding- Followed strict due diligence in the distribution of funds to students - Responsible for $30,000 as a part of the Student Activity and Conference Fund - Reviewed and approved competitive applications for funding- Followed strict due diligence in the distribution of funds to students
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TD
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Canada
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Banking
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700 & Above Employee
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Customer Service Representative
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Jul 2010 - Mar 2012
- Efficiently performed financial transactions for customers - Actively promoted TD products and services to customers - Positively and professionally dealt with challenging customers - Efficiently performed financial transactions for customers - Actively promoted TD products and services to customers - Positively and professionally dealt with challenging customers
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Vice President External, EDGE Business Competition
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Jun 2011 - Feb 2012
- Recruited judges and speakers- Led a team of two to raise $50,000 in sponsorship - Prepared a competitive corporate information packagehttp://www.edgebusinesscompetition.com - Recruited judges and speakers- Led a team of two to raise $50,000 in sponsorship - Prepared a competitive corporate information packagehttp://www.edgebusinesscompetition.com
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University of Alberta
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Canada
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Higher Education
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700 & Above Employee
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Management Science 312 Teaching Assistant
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Sep 2010 - Dec 2011
- Competitively selected from applicant pool to support lab instructors in Management Science 312 course- Helped students understand complex math and excel functions - Responsible for proctoring both midterm and final examinations - Competitively selected from applicant pool to support lab instructors in Management Science 312 course- Helped students understand complex math and excel functions - Responsible for proctoring both midterm and final examinations
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Edmonton Economic Development Corporation
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Canada
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Civic and Social Organizations
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1 - 100 Employee
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Special Project: Research Analyst
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Jan 2011 - Aug 2011
- Synthesized and summarized housing market and finance research data for distribution - Assisted in the planning and execution of events for professionals- Collaborated with the Knowledge Management Unit to research key economic indicators for use on web and in promotional tools- Successfully completed contract in August 2011 - Synthesized and summarized housing market and finance research data for distribution - Assisted in the planning and execution of events for professionals- Collaborated with the Knowledge Management Unit to research key economic indicators for use on web and in promotional tools- Successfully completed contract in August 2011
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Syncrude Canada Ltd.
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Canada
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Oil and Gas
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700 & Above Employee
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Human Resources Support, Health & Wellness Team
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May 2009 - Aug 2009
- Organized and updated confidential personnel files- Created and distributed the materials for the company wide flu-prevention campaign - Developed an informative Health & Wellness binder for new hires - Organized and updated confidential personnel files- Created and distributed the materials for the company wide flu-prevention campaign - Developed an informative Health & Wellness binder for new hires
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Syncrude Canada Ltd.
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Canada
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Oil and Gas
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700 & Above Employee
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Research Support, Utilities Team
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May 2007 - Aug 2007
- Researched and analyzed daily water composition data using proprietary Syncrude system- Prepared and presented a final report on Syncrude’s water processes to the Utilities Department - Researched and analyzed daily water composition data using proprietary Syncrude system- Prepared and presented a final report on Syncrude’s water processes to the Utilities Department
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Education
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University of Alberta
Bachelor of Commerce (Cooperative Education Program), Natural Resources Energy & Environment (NREE)
