Experience

Define American

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Senior Research Manager

  • Feb 2023 - Present

  -Assist the Director of Research + Evaluation in designing and implementing mixed-method research projects around Define American’s core programs. -Arrange discovery sessions between internal stakeholders for ideation of research projects. -Manage external research teams in the development of research and analysis. -Help develop research products (reports, one-pagers, presentations, etc.) on research findings for industry professionals, scholars, nonprofit partners, funders, and the… Show more -Assist the Director of Research + Evaluation in designing and implementing mixed-method research projects around Define American’s core programs. -Arrange discovery sessions between internal stakeholders for ideation of research projects. -Manage external research teams in the development of research and analysis. -Help develop research products (reports, one-pagers, presentations, etc.) on research findings for industry professionals, scholars, nonprofit partners, funders, and the greater Define American lay audiences. -In collaboration with the Strategic Growth team, draft grant proposal language for research funding opportunities. -In collaboration with the Senior Program Evaluation Specialist, develop an internal culture of learning and development.

• Research Manager

  • Feb 2022 - Feb 2023

  Remote

• Digital Strategist

  • Jan 2020 - Feb 2022

  Remote -Led and created an ad campaign promoting the Define American Creative Fellowship that resulted in a 600% increase in high-caliber applications. -Grew social media audience by 75.3% and increased engagement by 100% in 6 months. -Developed strategy to meet and grow five types of programmatic audiences. Through community engagement and content creation, I increased our notable followers (macro-influencers) by 23%. Some of the macro-influencers include Shonda Rhimes, Playboy Magazine… Show more -Led and created an ad campaign promoting the Define American Creative Fellowship that resulted in a 600% increase in high-caliber applications. -Grew social media audience by 75.3% and increased engagement by 100% in 6 months. -Developed strategy to meet and grow five types of programmatic audiences. Through community engagement and content creation, I increased our notable followers (macro-influencers) by 23%. Some of the macro-influencers include Shonda Rhimes, Playboy Magazine, Participant Media, Edward Felsenthal (Editor and CEO of Time Magazine), etc. -Led and developed the digital strategy and live production for five events, that included a panel discussion sponsored by Netflix on the docu-series "Immigrant Nation," a high-profile media panel on intersectional identities, funders and media briefing on a media-changing report, and a virtual graduation that included a special appearance by Selena Gomez. The events reached over 25 million people across social channels. -Led and developed digital strategy for the Change the Narrative, Change the World Entertainment Media Report, featured in Twitter's trending subjects. -Wrote and spearheaded a weekly internal newsletter that highlighted team efforts and boosted team morale.



Planned Parenthood Federation of America

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Social Media Manager

  • Oct 2019 - Jan 2020

  Washington D.C. Metro Area -Responsible for primary Planned Parenthood Action advocacy-centered social media channels, including Twitter, Instagram, and Facebook. This includes comment moderation and community management. -Responsible for Latinos4PP social media channels, including Twitter and Facebook. This includes comment moderation and community management. -Assist in production and writing for integrated digital campaigns on social networks, plannedparenthoodaction.org, and other advocacy-related… Show more -Responsible for primary Planned Parenthood Action advocacy-centered social media channels, including Twitter, Instagram, and Facebook. This includes comment moderation and community management. -Responsible for Latinos4PP social media channels, including Twitter and Facebook. This includes comment moderation and community management. -Assist in production and writing for integrated digital campaigns on social networks, plannedparenthoodaction.org, and other advocacy-related properties. -Develop and implement innovative strategies for digital supporter engagement on social media properties. -Develop engaging content to grow and motivate audiences on social media. -Monitor online conversations and actively participate in them to build brand visibility and thought leadership Show less



Planned Parenthood of Southern New England, Inc.

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Social Media and Community Relations Specialist

  • Oct 2017 - Sep 2019

  New Haven, CT -Developed and implemented the social media strategy for Planned Parenthood Votes! Connecticut and Planned Parenthood Votes! Rhode Island. Both are 501(c)(4) organizations. -Increased engagement across all of our 501(c)(4) channels by 61.4%, including a 703.9% increase on Instagram. -Increased followers across all of our 501(c)(4) channels by 30.1% -Content creator for the CEO's Official Twitter Account. -Created and led the first digital ad and social media campaign for Planned… Show more -Developed and implemented the social media strategy for Planned Parenthood Votes! Connecticut and Planned Parenthood Votes! Rhode Island. Both are 501(c)(4) organizations. -Increased engagement across all of our 501(c)(4) channels by 61.4%, including a 703.9% increase on Instagram. -Increased followers across all of our 501(c)(4) channels by 30.1% -Content creator for the CEO's Official Twitter Account. -Created and led the first digital ad and social media campaign for Planned Parenthood Votes! endorsed candidates in Connecticut and Rhode Island. -Developed ads, with a budget of over $20k, that targeted 48 races of which 29 candidates won their races. -Used digital platforms to increase online engagement with the on-the-ground organizing team. -Developed a social media strategy for major legislative bills in Connecticut and Rhode Island. -Created and implemented a digital ad and social media campaign that contributed to the historic passage of the Reproductive Privacy Act in Rhode Island. This bill codified Roe v. Wade into state law, a legislative fight won after 34 years. -Collaborated on an ongoing basis with community partners to lift up their work on our social media channels. -Developed workshops around digital organizing for students ranging from 16 to 24 years old. Show less



Freelancer

• Social Media Strategist

  • Jan 2015 - Oct 2017

  Manchester, CT -Managed social media marketing campaigns and daily social media tasks for several clients including start-ups and non-profits. Former clients include Bridge Alliance, The SOS Method, Civics Concepts International, Mr Bao and Miss Tapas. -Developed and executed Social Media Marketing strategies customized to the client’s primary needs. -Used data software, such as Sprout Social, Klear and Klout, to monitor, listen and engage with users while cultivating leads and sales. Analyzed available… Show more -Managed social media marketing campaigns and daily social media tasks for several clients including start-ups and non-profits. Former clients include Bridge Alliance, The SOS Method, Civics Concepts International, Mr Bao and Miss Tapas. -Developed and executed Social Media Marketing strategies customized to the client’s primary needs. -Used data software, such as Sprout Social, Klear and Klout, to monitor, listen and engage with users while cultivating leads and sales. Analyzed available data to determine the effectiveness of current strategies and identify the areas that needed reevaluation. -Established avenues for cross-promotion and community building by creating relationships with fellow bloggers and influencers in the client’s respective industry. I, also, facilitated partnerships with major media organizations such as Buzzfeed to increase product exposure. Show less



Poncho 8

• Food and Beverage Services
• 1 - 100 Employee

• Social Media Manager

  • Sep 2013 - Jan 2015

  London, United Kingdom -Involved in the development and design of engaging marketing campaigns based on market trends and behaviors, which resulted in a record-breaking campaign for a store opening. -Designed and created daily content, managed content calendar and created blogs to showcase products, service and company news. -Analyzed metrics to evaluate success and improvements. -Managed 24/7 virtual relationships through SM presence. -Responsible for the most successful Small Business Twitter Campaign… Show more -Involved in the development and design of engaging marketing campaigns based on market trends and behaviors, which resulted in a record-breaking campaign for a store opening. -Designed and created daily content, managed content calendar and created blogs to showcase products, service and company news. -Analyzed metrics to evaluate success and improvements. -Managed 24/7 virtual relationships through SM presence. -Responsible for the most successful Small Business Twitter Campaign in the UK. -Revolutionized SM presence by increasing brand loyalty and engagement.

• Team Member

  • Apr 2013 - Jan 2014

  London, United Kingdom -Worked as the primary cashier at the New Street Square (NSS) Branch. -In charge of the marketing and communications of the NSS Branch. -Secured several corporate clients for catering events in nearby corporate offices. -Received 100% in the January Mystery Shopper Review for my excellent, and personable customer service.



Inter American University of Puerto Rico

• Higher Education
• 200 - 300 Employee

• Tutor

  • Jan 2011 - May 2012

  Aguadilla, Puerto Rico -Instructed and assisted college students in all English courses and Quantitative Reasoning and Algebra in preparation of exams and class work. -Collaborated as a team to provide excellent service and efficient time management during mid-terms and final exams. -Tailored tutorial sessions based on student academic deficiencies to include the design and implementation of exercises to facilitate overall improvement. -Maintained comprehensive records of attendance and… Show more -Instructed and assisted college students in all English courses and Quantitative Reasoning and Algebra in preparation of exams and class work. -Collaborated as a team to provide excellent service and efficient time management during mid-terms and final exams. -Tailored tutorial sessions based on student academic deficiencies to include the design and implementation of exercises to facilitate overall improvement. -Maintained comprehensive records of attendance and progress. -Actively recruited students through class attendance and campus-wide marketing initiatives. -Assisted in evaluations as well as in-class tutorial assistance featuring competitions and events to encourage student interest in the subjects of English and Math.

• Council Member

  • May 2010 - May 2011

  San Juan, Puerto Rico -Chosen to represent 45K+ students in the second highest University governing body among University Deans, Chancellors, Department Heads and the University President. -Ensured congruency of academic policies in reflection of institutional policy. -Assisted in the ratification of academic guidelines. -Edited proposals and amendments to ensure language was in accordance with the institutional policy. -Advised the President of the University on general functions of the institutions.



Civic Concepts International

• Education Administration Programs
• 1 - 100 Employee

• Facilitator, International Youth Leadership Conference

  • Jul 2010 - Jul 2010

  Prague, The Capital, Czech Republic -Guided 15 IYLC participants, representing 7 nationalities, through simulations of the international Criminal Court, UN Security Council and European Parliament to include other events during the Conference. -Coordinated daily activities and lessons to prepare students for simulations and Conference events to include training, workshops and materials. -Effectively collaborated with colleagues to enhance the educational environment which involved observing and evaluating participants… Show more -Guided 15 IYLC participants, representing 7 nationalities, through simulations of the international Criminal Court, UN Security Council and European Parliament to include other events during the Conference. -Coordinated daily activities and lessons to prepare students for simulations and Conference events to include training, workshops and materials. -Effectively collaborated with colleagues to enhance the educational environment which involved observing and evaluating participants during workshops, simulations and events. -Adapted teaching methods to reflect student needs in order to meet program and performance goals. -Established an intellectual and open environment during workshops to engage participants. Show less