Jean-Michel Leroux
Consumer Insights Manager at Mark Anthony Brands International- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Bio
Nicolas Lefebvre
JM is a true collaborator, a true hard working and always curious colleague. He’s a devoted digital strategist: being able to understand first and then explain with ease what seems so complicated. Digital and technology are his literacy. He will do everything he can to make sure that every idea is delivered at it’s best. He’s an involved team player, every one loves to work with him…and play when the time comes!!
Alain Roberge
Talented, certainly. Dedicated, of course. Effective, no doubt. I had the opportunity to work with Jean-Michel since his beginnings at the agency and I must say he’s doing great! Jean-Michel has the ability to recognize the interconnections between various elements of a digital strategy and act to bring them together. On top of all that, he brings passion to every project he tackles. Definitely a person you want on your team!
Nicolas Lefebvre
JM is a true collaborator, a true hard working and always curious colleague. He’s a devoted digital strategist: being able to understand first and then explain with ease what seems so complicated. Digital and technology are his literacy. He will do everything he can to make sure that every idea is delivered at it’s best. He’s an involved team player, every one loves to work with him…and play when the time comes!!
Alain Roberge
Talented, certainly. Dedicated, of course. Effective, no doubt. I had the opportunity to work with Jean-Michel since his beginnings at the agency and I must say he’s doing great! Jean-Michel has the ability to recognize the interconnections between various elements of a digital strategy and act to bring them together. On top of all that, he brings passion to every project he tackles. Definitely a person you want on your team!
Nicolas Lefebvre
JM is a true collaborator, a true hard working and always curious colleague. He’s a devoted digital strategist: being able to understand first and then explain with ease what seems so complicated. Digital and technology are his literacy. He will do everything he can to make sure that every idea is delivered at it’s best. He’s an involved team player, every one loves to work with him…and play when the time comes!!
Alain Roberge
Talented, certainly. Dedicated, of course. Effective, no doubt. I had the opportunity to work with Jean-Michel since his beginnings at the agency and I must say he’s doing great! Jean-Michel has the ability to recognize the interconnections between various elements of a digital strategy and act to bring them together. On top of all that, he brings passion to every project he tackles. Definitely a person you want on your team!
Nicolas Lefebvre
JM is a true collaborator, a true hard working and always curious colleague. He’s a devoted digital strategist: being able to understand first and then explain with ease what seems so complicated. Digital and technology are his literacy. He will do everything he can to make sure that every idea is delivered at it’s best. He’s an involved team player, every one loves to work with him…and play when the time comes!!
Alain Roberge
Talented, certainly. Dedicated, of course. Effective, no doubt. I had the opportunity to work with Jean-Michel since his beginnings at the agency and I must say he’s doing great! Jean-Michel has the ability to recognize the interconnections between various elements of a digital strategy and act to bring them together. On top of all that, he brings passion to every project he tackles. Definitely a person you want on your team!
Experience
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Mark Anthony Brands International
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Ireland
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Food & Beverages
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100 - 200 Employee
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Consumer Insights Manager
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Oct 2020 - Present
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Senior Strategic planner - Innovation
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Dec 2019 - Oct 2020
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Folk Wunderman Thompson
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Ireland
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Advertising Services
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1 - 100 Employee
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Senior Strategic Planner
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Sep 2018 - Nov 2019
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Strategic Planner
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Jun 2015 - Feb 2018
Responsibilities:- Craft consumer-driven communication solutions - Lead strategy development and digital initiatives for clients- Provide clear, persuasive briefings to creative teams- Define business problems, collect information and draw valid conclusions- Interpret cultural and social trends relevant to clients’ businesses- Understand each client’s marketing and digital ecosystem- Participate in the design of research questionnaires and craft discussion guides- Liaise with global affiliates on key strategic brand initiatives- Monitor relevant publications for insights that spark creative solutions- Work in close collaboration with Canadian CSOSilver agency of the year - 2015Silver agency of the year - 2017
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Bleublancrouge
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Canada
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Advertising Services
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1 - 100 Employee
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Digital Strategist
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Nov 2014 - Jun 2015
Responsibilities:- Lead the brand stewardship of national accounts- Create and implement frameworks and processes for digital campaign rollouts- Define and participate in the creative ideation of digital campaigns- Act as a digital ambassador for the agency and share best practices- Develop workshops to immerse creative teams in client realities- Liaise with head offices to implement global campaign rollouts in Canada- Support new business initiatives through strategic insights and creative solutions- Stay up-to-date on latest digital trends and emerging channels- Work in close collaboration with the VP of strategy and client services
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Havas CX Canada | Havas Media
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Canada
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Advertising Services
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100 - 200 Employee
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Digital Strategist
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May 2013 - Nov 2014
Responsibilities:- Manage the digital brand stewardship of national accounts- Lead the creation and implementation of CRM strategies- Identify relevant campaign KPIs and implement monitoring structures- Review digital analytics for actionable insights- Define and implement application strategies and frameworks- Monitor competitive campaigns and share insights with account & creative teams
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Interactive Coordinator
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Jul 2011 - Apr 2013
Responsibilities:- Manage digital projects, timelines and deliverables- Liaise between production and account services- Quality assurance and testing of all outgoing assets- Monitor digital trends and best practices- Ensure that initial vision is maintained through final product
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Event Coordinator
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May 2008 - Dec 2010
Responsibilities:- Participate in event organization- Work as sponsor liaison- Manage content updates on website- Support cyclist team communications Responsibilities:- Participate in event organization- Work as sponsor liaison- Manage content updates on website- Support cyclist team communications
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Intrawest
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United States
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Travel Arrangements
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300 - 400 Employee
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Snowboard Instructor
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Nov 2004 - Apr 2009
Worked for five consecutive seasons (private and group lessons) Worked for five consecutive seasons (private and group lessons)
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Molson Coors Beverage Company
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United States
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Food & Beverages
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700 & Above Employee
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Marketing Coordinator
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May 2006 - Sep 2007
Molson Dry brand• Budget and timeline supervision• Agency point of contact• Supplier coordination• Reporting to the brand manager Molson Dry brand• Budget and timeline supervision• Agency point of contact• Supplier coordination• Reporting to the brand manager
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Education
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2007 - 2010
Concordia University
Bachelor, Marketing; Business -
2005 - 2007
Collège Jean-de-Brébeuf
Cégep Diploma, Diploma of social sciences
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