Experience

Middlesex University Dubai

• United Arab Emirates
• Higher Education
• 200 - 300 Employee

• • Sep 2019 - Present

  Corporate Strategy and Development - Hold responsibility of providing corporate direction and input as a member of the Executive Leadership Team. Refining and enhancing the overall vision, whilst contributing to corporate management and decision making, ensuring strategic aims are met. Developing and implementing strategies to promote the organisation’s vision and mission. Ensure adherence of the strategy in the daily operational activities and long-term plans of operational activities across the University. Forge and maintain relations of trust with partners and external authorities. Marketing and Student Recruitment - Holding responsibility for the organisations marketing activities and overseeing the development and delivery of a fully integrated marketing strategy in line with the vision and mission. Developing and delivering marketing and communications strategies along with implementation of the Brand strategy. Effective communication of brand values, institutional strengths and USPs through all customer touchpoints. Operations - Direct and coordinate the internal function of the organisation to ensure an efficient working environment. Oversee and direct daily activity of the University Student Services. Manage and participate in the development and implementation of policies and procedures. Provide advice and guidance to relevant departments. Review and develop new strategies to increase efficiency and reduce costs. Customer Experience (Admissions, Sports and Activities, Visa, Accommodation, Transportation) -Leading on the vision and strategy of Applicant Experience, driving forward excellence in the admissions process and additional services that build the complete student experience. Drive a ‘customer first approach’ to enquirer and applicant management. Shape the Customer Experience Strategy to acquire, convert and retain. Budgetary Responsibilities - Effective management of budget aligned to strategy development and annual planning. Show less

• • Oct 2016 - Sep 2019

• • Oct 2014 - Oct 2016

  Lead and manage the marketing and student recruitment activity for the Campus in Dubai. Define and execute effective student recruitment strategies and campaigns to exceed annual targets set, along with focusing efforts towards entering new markets and capitalising on growth areas within the sector.



Taaleem

• United Arab Emirates
• Education Administration Programs
• 700 & Above Employee

• Director of Development and Admissions

  • Jan 2013 - Oct 2014

  Leading the Marketing and Admissions Department for Jumeira Baccalaureate School alongside implementing initiatives for the Taaleem group, defining and implementing effective student recruitment and marketing strategies. Focused on developing partnerships and collaborations through the development of innovative initiatives with key corporate organisations in the region. Leading the Marketing and Admissions Department for Jumeira Baccalaureate School alongside implementing initiatives for the Taaleem group, defining and implementing effective student recruitment and marketing strategies. Focused on developing partnerships and collaborations through the development of innovative initiatives with key corporate organisations in the region.



Core Education & Technologies Limited

• India
• Education Administration Programs
• 100 - 200 Employee

• Marketing Manager

  • Jul 2012 - Jan 2013

  Market research Marketing strategy development and execution Brand concept development and delivery Effective marketing campaign planning and implementation Project management Event management Media planning and buying Budget management PR management Market research Marketing strategy development and execution Brand concept development and delivery Effective marketing campaign planning and implementation Project management Event management Media planning and buying Budget management PR management



University of Derby

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing Manager

  • Aug 2008 - Jul 2012

  Whilst holding the position of Marketing Manager at the University of Derby I was responsible for a team of marketing professionals. I was instrumental in putting the University of Derby brand on the map through development of effective student recruitment strategies, innovative campaign delivery and execution, internationalization projects, brand development and tactical implementation. Focused on technology development, specializing in CRM and campus management systems. Whilst holding the position of Marketing Manager at the University of Derby I was responsible for a team of marketing professionals. I was instrumental in putting the University of Derby brand on the map through development of effective student recruitment strategies, innovative campaign delivery and execution, internationalization projects, brand development and tactical implementation. Focused on technology development, specializing in CRM and campus management systems.



Derby City Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Marketing Officer (Local Government)

  • 2007 - 2008



Blackmount Cards Ltd.

• Derby, United Kingdom

• Marketing Account Manager

  • Apr 2007 - Dec 2007

  Banking/Financial Sector Banking/Financial Sector



Boots UK

• United Kingdom
• Retail
• 700 & Above Employee

• Marketing/Purchasing Assistant

  • Jan 2006 - Apr 2007