Experience

UM MENAT

• United Arab Emirates
• Advertising Services
• 100 - 200 Employee

• Business Lead (Alshaya, Spotify, and Johnson & Johnson)

  • Dec 2019 - Present

  Dubai I am the Business Lead across 3 of UMs core accounts; Alshaya, Spotify, and Johnson & Johnson. As the clients communications partner I ensure we are delivering or over achieving vs their business goals and pushing their digital maturity through technology/effective strategy. I pride myself on growing teams that deliver strategies/planning of the highest standard, are creative and at the forefront of thought leadership, challenge boundaries and are accountable in performance… Show more I am the Business Lead across 3 of UMs core accounts; Alshaya, Spotify, and Johnson & Johnson. As the clients communications partner I ensure we are delivering or over achieving vs their business goals and pushing their digital maturity through technology/effective strategy. I pride myself on growing teams that deliver strategies/planning of the highest standard, are creative and at the forefront of thought leadership, challenge boundaries and are accountable in performance. Beyond planning responsibilities I lead on pitches, ensure that the team is resourced appropriately, that talent is developed and I maintain the P&L of the accounts. I work closely with our EMEA and Global counterparts to ensure our products and objectives are aligned and advanced.

• J3 AMET Team Lead

  • Nov 2017 - Dec 2019

  Dubai, United Arab Emirates Johnson and Johnson (J&J) Media Director across Africa, Middle East and Turkey (AMET). I spearheaded the team with over 30 FTEs ensuring planning was of the highest standard, that we challenged boundaries and were accountable in performance. I was ultimately responsible for the client relationship across the business and strategically planned how J3 could support J&J in their marketing objectives.



OMD UK

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Business Director for The Walt Disney Co.

  • Sep 2014 - Oct 2017

  London, United Kingdom Communications Planning for The Walt Disney Co, which requires 360 planning across paid, owned and earned channels and in particular adding the Disney magic to campaigns. My team stretches across the whole of the company including planning for Disney, Pixar and Lucas film studios, Home Ents, Franchise and Channels. My Selected Contributions: • Developed and launched successfully a new approach to Franchise planning. • Guided my team through planning for 6 of the top 10 box office… Show more Communications Planning for The Walt Disney Co, which requires 360 planning across paid, owned and earned channels and in particular adding the Disney magic to campaigns. My team stretches across the whole of the company including planning for Disney, Pixar and Lucas film studios, Home Ents, Franchise and Channels. My Selected Contributions: • Developed and launched successfully a new approach to Franchise planning. • Guided my team through planning for 6 of the top 10 box office releases in 2016. • Unlocked additional revenue by demonstrating the benefits of investment. • Substantially improved our service score across the Disney business by 13% in 6 months. • Launched a collaboration between Disney and Omnicom for International Women’s day Show less



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Business Director within Luxury

  • Mar 2014 - Aug 2014

  London, United Kingdom I directed communications planning across Chanel, TK Maxx and HomeSense. I was responsible for the success of the strategic approach, communications plans, clients’ digital evolution and building media owner partnerships. My Selected Contributions: • Responsible for embedding the Chanel account in a collaboration between Mindshare and MEC. • UK Chanel lead for planning tool adoption – this tool facilitated regional and local collaboration. • Planned 360 brand relaunch for TK… Show more I directed communications planning across Chanel, TK Maxx and HomeSense. I was responsible for the success of the strategic approach, communications plans, clients’ digital evolution and building media owner partnerships. My Selected Contributions: • Responsible for embedding the Chanel account in a collaboration between Mindshare and MEC. • UK Chanel lead for planning tool adoption – this tool facilitated regional and local collaboration. • Planned 360 brand relaunch for TK Maxx that surpassed engagement targets.

• Account Director

  • Jan 2012 - Mar 2014

  Key client contact and planner across TK Maxx, Amex and Capcom. Responsible for multi-media campaign performance and delivering Amex’s innovation agenda. I also fulfilled a bridge role between the Insights and Planning teams so that tool adoption was improved. As an agency incentive, I was a key planner in running Huddle 2013. This is an interactive non-conference event attended by clients, media owners and staff and is the highlight of the year in MindShare’s calendar. Delivering in… Show more Key client contact and planner across TK Maxx, Amex and Capcom. Responsible for multi-media campaign performance and delivering Amex’s innovation agenda. I also fulfilled a bridge role between the Insights and Planning teams so that tool adoption was improved. As an agency incentive, I was a key planner in running Huddle 2013. This is an interactive non-conference event attended by clients, media owners and staff and is the highlight of the year in MindShare’s calendar. Delivering in this role required in-depth market knowledge, ability to think creatively, influencing as well as develop ways of working from scratch. My Selected Contributions: • MindShare’s employee of the year 2013 awarded for the success of Huddle . • Successfully pitched for the Chanel business. • I created a training module on how to glean better insights and create consumer profiles.

• Account Manager

  • Jun 2010 - Jan 2012

  Communications Planner on Nike. Day to day contact for client responsible for bringing together channel specialist and fast problem resolution. I worked closely with AKQA and Wieden and Kennedy to create collaborative 360 campaigns. My Nike portfolio covered Football, Women’s Fitness (NTC), Running, Skateboarding and high profile World Cup activation and Olympics planning. My Selected Contributions: • Hands on planner for Nike Grid that won numerous industry… Show more Communications Planner on Nike. Day to day contact for client responsible for bringing together channel specialist and fast problem resolution. I worked closely with AKQA and Wieden and Kennedy to create collaborative 360 campaigns. My Nike portfolio covered Football, Women’s Fitness (NTC), Running, Skateboarding and high profile World Cup activation and Olympics planning. My Selected Contributions: • Hands on planner for Nike Grid that won numerous industry awards. • Nominated by my boss for the Marketing Academy Scholarship - a position I achieved. • Volunteered for Nike Run Dem Crew youth assisting them in creating a recruitment campaign.



Goodstuff

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Strategist

  • May 2007 - May 2009

  Communications Strategist for Virgin Media, Virgin Mobile and Madame Tussauds. I developed multi-million pound strategies for both brand and performance campaigns. I also focused on UK and Global audiences across the portfolio of Goodstuff accounts. My Selected Contributions: • Ran group creative brainstorms of up to 20 people. • Built audience profiles for numerous Goodstuff pitches. • Conducted and summarised market research for international audiences.



MEC

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Communications Executive

  • Sep 2005 - May 2007

  Media planning for Chanel, Hachette and Ferrero. I ensured the delivery of EMEA and local strategies in channel plans, was responsible for competitive reporting and financial management. Whilst at MEC I completed a 9 month training scheme. This involved a rotation around the company, working in each department and giving me a solid agency grounding. My Selected Contributions: • Outstanding client feedback on creating a new approach to competitive. • Winning the training pitch… Show more Media planning for Chanel, Hachette and Ferrero. I ensured the delivery of EMEA and local strategies in channel plans, was responsible for competitive reporting and financial management. Whilst at MEC I completed a 9 month training scheme. This involved a rotation around the company, working in each department and giving me a solid agency grounding. My Selected Contributions: • Outstanding client feedback on creating a new approach to competitive. • Winning the training pitch at the end of my grad training program. Show less