Kimberly Webber
Digital Marketing, Manager at ResourceWise- Claim this Profile
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Bio
Matt McCoin
I had the opportunity to work with Kimberly when I was the CTO at Tulsa Community College. We worked together on the design, development, and implementation of the college’s portal and single sign-on strategic initiative. Kimberly was instrumental in the success of that project which brought a modern and simplified experience to over 30,000 students, faculty, and staff. Kimberly brings a unique eye for design coupled with critical thinking and analysis, that’s synthesized with the big picture strategy.
Stu Woodbridge
Having Kimberly as part of our team was a real asset to the business. She brought a lot of experience and dedication to the table and was willing to share both her knowledge and time with the rest of the team. Her personality and professionalism made her a pleasure to work with, and her tenacity made sure the bar was raised for our global web presence.
Matt McCoin
I had the opportunity to work with Kimberly when I was the CTO at Tulsa Community College. We worked together on the design, development, and implementation of the college’s portal and single sign-on strategic initiative. Kimberly was instrumental in the success of that project which brought a modern and simplified experience to over 30,000 students, faculty, and staff. Kimberly brings a unique eye for design coupled with critical thinking and analysis, that’s synthesized with the big picture strategy.
Stu Woodbridge
Having Kimberly as part of our team was a real asset to the business. She brought a lot of experience and dedication to the table and was willing to share both her knowledge and time with the rest of the team. Her personality and professionalism made her a pleasure to work with, and her tenacity made sure the bar was raised for our global web presence.
Matt McCoin
I had the opportunity to work with Kimberly when I was the CTO at Tulsa Community College. We worked together on the design, development, and implementation of the college’s portal and single sign-on strategic initiative. Kimberly was instrumental in the success of that project which brought a modern and simplified experience to over 30,000 students, faculty, and staff. Kimberly brings a unique eye for design coupled with critical thinking and analysis, that’s synthesized with the big picture strategy.
Stu Woodbridge
Having Kimberly as part of our team was a real asset to the business. She brought a lot of experience and dedication to the table and was willing to share both her knowledge and time with the rest of the team. Her personality and professionalism made her a pleasure to work with, and her tenacity made sure the bar was raised for our global web presence.
Matt McCoin
I had the opportunity to work with Kimberly when I was the CTO at Tulsa Community College. We worked together on the design, development, and implementation of the college’s portal and single sign-on strategic initiative. Kimberly was instrumental in the success of that project which brought a modern and simplified experience to over 30,000 students, faculty, and staff. Kimberly brings a unique eye for design coupled with critical thinking and analysis, that’s synthesized with the big picture strategy.
Stu Woodbridge
Having Kimberly as part of our team was a real asset to the business. She brought a lot of experience and dedication to the table and was willing to share both her knowledge and time with the rest of the team. Her personality and professionalism made her a pleasure to work with, and her tenacity made sure the bar was raised for our global web presence.
Experience
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ResourceWise
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United States
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Information Services
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1 - 100 Employee
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Digital Marketing, Manager
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Mar 2023 - Present
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Web and SEO Optimization, Manager
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Aug 2022 - Mar 2023
ResourceWise is a newly formed company comprised to unify 5 companies in natural resource-based industries, and is committed to serving additional industries in the future. We provide data and analytics to energy-intensive markets to help customers make better decisions, navigating the pivot to a lower carbon economy.
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American Express
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United States
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Financial Services
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700 & Above Employee
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Web Marketing Strategy, Senior Manager
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Jan 2022 - Aug 2022
Special project assignment to integrate Kabbage.com with AmericanExpress.com. Special project assignment to integrate Kabbage.com with AmericanExpress.com.
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PINK Adventure Tours
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United States
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Leisure, Travel & Tourism
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1 - 100 Employee
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Web & Digital Marketing, Senior Manager
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Nov 2017 - Jan 2022
• Developed and implemented growth marketing strategies (SEO and paid media) for driving increases in user engagement and performance for the website • Proficiently analyzed relevant markets and competitor trends to determine website user needs and opportunities for business development • Worked collaboratively with CTO and .NET developers in creating data-driven eCommerce strategies and roadmaps for future features and functionality • Remained in constant contact with senior-level executives to communicate business and web analytics, ROI analysis, and digital marketing KPIs • Effectively managed, motivated, and coached a high-performance team mixed with agencies Show less
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MGM Resorts International
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United States
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Hospitality
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700 & Above Employee
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Web Content Manager (AEM), Marketing Technology
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Feb 2017 - Nov 2017
* Conducted thorough evaluations of pool / cabana pages for all client properties to evaluate key metrics and determine effective content and CTAs achieving an 8% increase in bookings • Strategically coordinated, planned, and managed UX strategies across multiple properties including ARIA, Vdara, Luxor, and Circus Circus • Creatively designed online marketing initiatives and SEO strategies to maximize new business growth • Proactively identified and addressed areas of improvement among digital assets for archiving operations Show less
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Tulsa Community College
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United States
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Higher Education
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700 & Above Employee
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Web Strategy, Manager
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Jun 2013 - Jan 2016
* Own direction for website redesign project incorporated into organizational strategic plan, establishing KPIs and metrics and partnering with creative agency for IA restructure, CRO, consistent branding and messaging, and new functionality. * Earned the PRSA SilverLink Award for the design and deployment of a new internal portal serving 30K+ authenticated users using SaaS platform (Ellucian) • Played a vital role in ensuring the seamless development and implementation of website marketing strategies for increasing presence, enhancing UX designs, and improving architecture across 7 websites • Offered the necessary resources and training for a 4-member team of in-house web content analysts, designers, contracted developers, and content writers to succeed in meeting performance goals • Served an integral leadership role as strategy manager with the responsibility of redesigning websites, aligning internal processes with VP of Institutional Research standards, and reporting progress to staff Show less
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Navico Group
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United States
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Manufacturing
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700 & Above Employee
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Web Marketing, Manager
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Mar 2011 - Aug 2013
• Applied Agile methodologies to redesign an international website in 8 languages (www.lowrance.com) using Episerver • Enhanced user experience through the execution of innovative marketing features including a searchable customer support database, product sorting website facets, and product comparison tools • Directed internal / external creative and development teams throughout the translation and localization of content and web strategies across 8 countries • Productively managed relationships with global counterparts in EMEA and APAC to encourage repeat business and the achievement of web deliverables Show less
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John Deere
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United States
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Machinery Manufacturing
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700 & Above Employee
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Web Content Analyst
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Sep 2009 - Mar 2011
• Leveraged creative development and marketing strategies to redesign and launch the company’s global website (www.deere.com) • Streamlined product pages and processes by reviewing image placement, editorial content, specs, comparison features, support resources, and active links • Actively assisted product marketing managers, CAD designers, and design agencies with implementing a new 360-degree exploration feature on www.waratah.com • Steered increases in traffic and engagement by creating SEO strategies and a technical guide outlining relevant processes for staff Show less
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Self-employed
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New York, New York, United States
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Inventor & Entrepreneur
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May 2003 - Sep 2009
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Education
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University of Oklahoma
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University of Phoenix
Bachelor's, Information Technology, Web Development
