Head of Revenue

• Feb 2023 - Present

Responsible for revenue for all of The Peak's digital assets. Responsible for revenue for all of The Peak's digital assets.

Advisor

• Aug 2023 - Present

General Manager

• Aug 2022 - Dec 2022

Responsible for all Canadian operations and the regional strategy for sales, marketing and customer service. Responsible for all Canadian operations and the regional strategy for sales, marketing and customer service.

VP of Sales and Partnerships

• Jan 2021 - Aug 2022

- Grew media revenue by 212% over 4 years by creating a direct prospecting strategy, improving sales operations, and creating new products- Oversaw $8M in lead / referral revenue for our everyday banking revenue- Spearheaded two rounds of price increases for our performance products in Everyday Banking driving a 15% revenue increase with no churn- Established a full funnel sales process, a partner promise and rules of engagement for both our media and leads business- Created new revenue streams for the organization, including implementing programmatic advertising, a referral agreement with a major vendor and a data syndication solution- Successfully negotiated multi-year contracts with some major financial institutions in Canada- Spearheading the revamped affiliate program covering all business units Show less

Director Of Partnerships

• Oct 2017 - Jan 2021

At Ratehub.ca we connect Canadians with financial products. We save them time by providing the best user experience and making it as efficient as possible for them to connect with the providers to acquire the products they are interested in.

General Manager

• Jan 2020 - Aug 2022

- Improved overall profitability by increasing revenue 167% YoY through new business development, product development and strategic partnerships, while lowering costs through process efficiencies- Managed the full redesign of the website through cross-functional team leadership, which lead to an increase in engagement and monetized traffic- Grew editorial team from 1 to 5 full-time members and improved content output, quality and efficiency- Developed the Editorial Code of Conduct - Lead the revenue strategy which included sponsorships, ads, and lead generation, as well as the content strategy, which included SEO-driven content, evergreen content and special interest publications - Created the revenue strategy which included sponsorships, ads, and lead generation, as well as the content strategy, which included SEO-driven content, evergreen content and special interest publications Show less

Interim General Manager

• Jan 2019 - Jan 2020

MoneySense is Canada's leading money lifestyle magazine with content for the beginner or the savvy investor. Together with our partners, contributors and editors, we strive to help Canadians make better financial decisions with actionable advice and take aways.

Head of Direct Sales (Jobs, Real Estate and Direct Display)

• Jul 2016 - Sep 2017

- Grew the direct display revenue more than 100% in the last 2 years- Grew the Jobs revenue 10% quarter over quarter for the last year- Lead the release of a brand-new merchant selling platform, exceeding targets with new user sign ups- Responsible for coaching and developing my sales team by ensuring I create an environment that fosters open and honest communication, the drive to succeed, and the willingness to always be evolving- Created, implemented and executed a core strategy for the Jobs and Direct Display Team, including establishing minimum spends, setting success metrics, overseeing CRM management, developing business plans for each team member, and implementing SPIFFs- Fundamental in selling through Admarkt - a brand new merchant selling platform; exceeding targets with new user sign ups- Build relationships with senior-level executives at both direct businesses and small agencies- Helped define Kijiji's sales story to connect and align value for our partners Show less

Head of Direct Display Sales

• May 2015 - Jun 2016

Helping businesses reach their target market on the #1 classifieds site in Canada.With 17 million unique visitors per month and attracting over 50% of the Canadian online audience, advertising with Kijiji offers an opportunity for businesses like yours to reach out to the customers you want at a crucial moment: right at the time they are looking to buy.I lead the Direct Sales Team for Kijiji's Display Advertising where I:• Support direct report team members that includes outbound call reps and account managers by managing their needs, overseeing major client accounts, ensuring satisfaction of client requirements, and that their needs are at the forefront when developing solutions.• Drive brand affinity, help define and implement sales strategy and develop long-term client relationships within the industry, while leading and inspiring a committed staff.• Be a resource for the sales and marketing teams for strategic insight into the local market; geographical context and product industry. Show less

General Manager

• Mar 2012 - Jan 2017

- Started a creative writing and publishing company targeting English as a Foreign Language Learners - Secured partnerships with schools around the world to participate in the competition - Formed sponsorship partnerships with Grammarly and Oxford University Press - Published five books - Started a creative writing and publishing company targeting English as a Foreign Language Learners - Secured partnerships with schools around the world to participate in the competition - Formed sponsorship partnerships with Grammarly and Oxford University Press - Published five books

Talent Solutions Consultant

• Mar 2014 - Apr 2015

- Successfully sold recruitment solutions to small and medium sized companies across Canada by leveraging data insights- Mentored Sales Development Specialists through strong leadership and communication skills

Sales Development Specialist

• 2013 - Mar 2014

- Consistently amongst the top in the team with regards to success metrics - Promoted to a new role within a year

Project Leader and Senior Delegate Sales Executive

• Oct 2011 - Jul 2013

Within the last 6 months: •Sold the largest group booking in the history of ProcureCon events •Promoted to Senior Sales for exceeding my 2012 sales goals by 35% •Selected as the Project Leader for ProcureCon for Supplier Management •Developed a Sales Campaign Plan based on the analysis of market research •Wrote an informative and compelling Value Proposition for the event •Set individual sales targets for each member of the team On a daily basis: •Generate revenue through delegate acquisition •Write creative copy for marketing and email blasts •Use concept selling and S.P.I.N. selling techniques to engage clients •Establish relationships with senior-level executives from Fortune 500 companies by speaking intelligibly regarding the products we offer and assisting them in compiling a CBA in order to help them reach a decision •Maintain a high level of KPIs. Show less

Content Writer

• Oct 2011 - Jan 2012

Wrote creative copy for their daily deal website. Wrote creative copy for their daily deal website.

Content Writer

• Oct 2011 - Jan 2012

Wrote creative copy for various industries on tight deadlines. Wrote creative copy for various industries on tight deadlines.

Instructor

• Sep 2010 - Sep 2011

•Trained Korean professionals from Samsung, KIA, and Daewoo Engineering in communications and cross-cultural relations. •Developed the new interview and evaluation process for students. •Member of the hiring committee. •Trained Korean professionals from Samsung, KIA, and Daewoo Engineering in communications and cross-cultural relations. •Developed the new interview and evaluation process for students. •Member of the hiring committee.

Lecturer

• Sep 2008 - Aug 2010

•Co-develop the English immersion program. •Co-developed the English Speaking Center. •Organized the English Course at the Continuing Education Center. •Received the top professor evaluations amongst native teachers. •Co-develop the English immersion program. •Co-developed the English Speaking Center. •Organized the English Course at the Continuing Education Center. •Received the top professor evaluations amongst native teachers.

Food and Beverage Manager

• May 2004 - Aug 2006

•Managed up to 20 employees including servers, bartenders and runners •Managed the daily operations of the restaurant including inventory control, scheduling, payroll, hiring and training of the employees •Responsible for increasing sales and marketing strategies for the summer events •Developed an employee training program that was informative and cost-effective •Managed up to 20 employees including servers, bartenders and runners •Managed the daily operations of the restaurant including inventory control, scheduling, payroll, hiring and training of the employees •Responsible for increasing sales and marketing strategies for the summer events •Developed an employee training program that was informative and cost-effective

Customer Service Manager

• Sep 2001 - Aug 2003

•Responsible for managing up to 20 cashiers, and the customer service desk •Balanced all cash registers, handling of up to $10,000 in cash at a time •Responded to customer complaints by acknowledging their problem, identifying a resolution and ensuring the customer leaves with a positive experience •Decision-maker regarding certain returns. •Ensured the front end of the store was functioning at the most efficient way possible •Responsible for managing up to 20 cashiers, and the customer service desk •Balanced all cash registers, handling of up to $10,000 in cash at a time •Responded to customer complaints by acknowledging their problem, identifying a resolution and ensuring the customer leaves with a positive experience •Decision-maker regarding certain returns. •Ensured the front end of the store was functioning at the most efficient way possible