Senior Copywriter & Content Specialist

• Mar 2022 - Present

Amazon Content Specialist - Senior Copywriter & Marketing Strategist

• Jan 2018 - Feb 2022

As WishingUWell's Senior Copywriter and Editor, I collaborate with brands to cultivate growth through the Amazon platform via content creation. Using my creative background, I mimic each brand's voice, tone, and message to match Amazon's standards and guidelines. Keyword-rich titles, feature points, and product descriptions give our million-dollar health and wellness brands—Dr. Bronner's, Monin, Joffrey's Coffee (Disney), & OLIPOP—the edge they need to remain competitive on an increasingly… Show more As WishingUWell's Senior Copywriter and Editor, I collaborate with brands to cultivate growth through the Amazon platform via content creation. Using my creative background, I mimic each brand's voice, tone, and message to match Amazon's standards and guidelines. Keyword-rich titles, feature points, and product descriptions give our million-dollar health and wellness brands—Dr. Bronner's, Monin, Joffrey's Coffee (Disney), & OLIPOP—the edge they need to remain competitive on an increasingly saturated marketplace. Check out my latest blog posts below to see how I've become an Amazon Content Expert! Show less As WishingUWell's Senior Copywriter and Editor, I collaborate with brands to cultivate growth through the Amazon platform via content creation. Using my creative background, I mimic each brand's voice, tone, and message to match Amazon's standards and guidelines. Keyword-rich titles, feature points, and product descriptions give our million-dollar health and wellness brands—Dr. Bronner's, Monin, Joffrey's Coffee (Disney), & OLIPOP—the edge they need to remain competitive on an increasingly… Show more As WishingUWell's Senior Copywriter and Editor, I collaborate with brands to cultivate growth through the Amazon platform via content creation. Using my creative background, I mimic each brand's voice, tone, and message to match Amazon's standards and guidelines. Keyword-rich titles, feature points, and product descriptions give our million-dollar health and wellness brands—Dr. Bronner's, Monin, Joffrey's Coffee (Disney), & OLIPOP—the edge they need to remain competitive on an increasingly saturated marketplace. Check out my latest blog posts below to see how I've become an Amazon Content Expert! Show less

Elementary School Teacher

• May 2016 - Oct 2017

Former elementary school teacher in the state of Colorado. Former elementary school teacher in the state of Colorado.

Media Content Specialist

• Jan 2015 - Oct 2015

As the media content specialist, I am in charge of generating, writing, and editing content for the IUAA social channels (and occasionally the IU Foundation channels) including Facebook, Twitter, LinkedIn and Flickr. I am responsible for generating ideas and writing content for the monthly eNewsletter that is sent via email to our audience. I am also responsible for a section in the IU Alumni Magazine called "Exchange." In this section, I let our readers know what they might have missed on our… Show more As the media content specialist, I am in charge of generating, writing, and editing content for the IUAA social channels (and occasionally the IU Foundation channels) including Facebook, Twitter, LinkedIn and Flickr. I am responsible for generating ideas and writing content for the monthly eNewsletter that is sent via email to our audience. I am also responsible for a section in the IU Alumni Magazine called "Exchange." In this section, I let our readers know what they might have missed on our social media channels as well as providing them with interesting content for a good read. Also, I perform basic writing and editing jobs for Indiana University through emails, website updates, and advertising copy. Show less As the media content specialist, I am in charge of generating, writing, and editing content for the IUAA social channels (and occasionally the IU Foundation channels) including Facebook, Twitter, LinkedIn and Flickr. I am responsible for generating ideas and writing content for the monthly eNewsletter that is sent via email to our audience. I am also responsible for a section in the IU Alumni Magazine called "Exchange." In this section, I let our readers know what they might have missed on our… Show more As the media content specialist, I am in charge of generating, writing, and editing content for the IUAA social channels (and occasionally the IU Foundation channels) including Facebook, Twitter, LinkedIn and Flickr. I am responsible for generating ideas and writing content for the monthly eNewsletter that is sent via email to our audience. I am also responsible for a section in the IU Alumni Magazine called "Exchange." In this section, I let our readers know what they might have missed on our social media channels as well as providing them with interesting content for a good read. Also, I perform basic writing and editing jobs for Indiana University through emails, website updates, and advertising copy. Show less

Digital and Social Media Fellow

• May 2014 - Aug 2014

Generating content for Lilly Twitter handles while staying within the FDA guidelines and restrictions. Conducting/assisting with market research and industry analysis for social media platforms. Finally, generating and writing a series of blogs in relation to diversity for the Lilly social team. Generating content for Lilly Twitter handles while staying within the FDA guidelines and restrictions. Conducting/assisting with market research and industry analysis for social media platforms. Finally, generating and writing a series of blogs in relation to diversity for the Lilly social team.

Media Content Intern

• Sep 2013 - Jun 2014

Generating and writing content for Facebook, Twitter, and Flickr accounts with the IUAA voice and style as well as for the Indiana University Foundation Facebook and Twitter accounts. Also, assisting with monthly newsletter writing, copy writing for the website and professional emails for our regional campuses. Generating and writing content for Facebook, Twitter, and Flickr accounts with the IUAA voice and style as well as for the Indiana University Foundation Facebook and Twitter accounts. Also, assisting with monthly newsletter writing, copy writing for the website and professional emails for our regional campuses.

Region Editor

• May 2013 - Aug 2013

Generating, writing, and editing regional content for publication while overseeing a small summer staff within the region section. Also, responsible for collaborating with newspaper team to conceptualize ideas for front page stories. Finally, uploading finished content to website via Word Press with proper headlines and photographs. Visit for examples of my work: http://www.idsnews.com/staff/samantha-felix Generating, writing, and editing regional content for publication while overseeing a small summer staff within the region section. Also, responsible for collaborating with newspaper team to conceptualize ideas for front page stories. Finally, uploading finished content to website via Word Press with proper headlines and photographs. Visit for examples of my work: http://www.idsnews.com/staff/samantha-felix

CONNECT: 2013 NLGJA Student Journalism Project

• 2013 - 2013

After submitting an essay, I was selected to be a student journalist for the CONNECT: 2013 NLGJA Student Journalism Project. Myself, along with 12-13 other students, were the eyes and ears of the 2013 National Convention & LGBT Media Summit. There, we reported stories that related to the convention and programming as well as the local LGBT scene in Boston. After submitting an essay, I was selected to be a student journalist for the CONNECT: 2013 NLGJA Student Journalism Project. Myself, along with 12-13 other students, were the eyes and ears of the 2013 National Convention & LGBT Media Summit. There, we reported stories that related to the convention and programming as well as the local LGBT scene in Boston.