Rebecca Kowalewicz
Vice President, Digital at Clearbridge Branding Agency- Claim this Profile
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Bio
Credentials
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Google Project Management
GoogleDec, 2022- Nov, 2024 -
Foundations of Project Management
CourseraJul, 2022- Nov, 2024 -
Reiki II
Yoga InspiredMar, 2021- Nov, 2024 -
Leadership Through Organizational Sciences
Zappos Family of CompaniesSep, 2020- Nov, 2024 -
Reiki I
Yoga InspiredSep, 2020- Nov, 2024 -
RYT-500
Yoga AllianceDec, 2019- Nov, 2024 -
RYT-200
Yoga AllianceJul, 2018- Nov, 2024 -
Hootsuite Certified in Social Media Marketing
Hootsuite Media Inc.Jun, 2016- Nov, 2024 -
An Introduction to Marketing
CourseraJul, 2014- Nov, 2024 -
Modern & Contemporary American Poetry
CourseraNov, 2012- Nov, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInJan, 2022- Nov, 2024 -
LinkedIn Marketing Strategy
LinkedInJan, 2022- Nov, 2024 -
Google Ads Video Certification
GoogleApr, 2022- Nov, 2024 -
Google Ads Display
Google AdsJan, 2022- Nov, 2024 -
Google Ads Search
Google AdsJan, 2022- Nov, 2024
Experience
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Clearbridge Branding Agency
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United States
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Advertising Services
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1 - 100 Employee
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Vice President, Digital
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Mar 2018 - Present
• Formulation of paid and organic strategy, creative, content, advertising, and best practices on multiple B2B and B2C (banking, retail, music and performing arts, tech, and government) client social media platforms and Google for Business • Oversee social media team, interns, and related vendors • Facilitate the performance of client digital and social advertising KPIs, related budgets, and overall performance• Startup and maintenance of multi-level client social media platforms• Weekly and monthly social and website analytics • Editing and proofing client social media content and all outgoing client collateral such as flyers, brochures, case studies, and thought leadership• SEO blogging, editing, and proofing• Speaker on numerous social media topics for various institutions around the Philadelphia DMA, as well as training and consulting for businesses• Google Ads • Author of Clearbridge Branding Digital Digest in the SNJ Today newspaper (New Jersey-based) and voice-over for Clearbridge Digital Minute on radio Show less
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Social Media Manager/ News Radio Personality
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Mar 2014 - Feb 2018
• Formulation of paid and organic strategy, creative, content, advertising, and best practices on multiple B2B and B2C (banking, retail, music, tech, and government) client social media platforms and Google for Business • Manage a team of social media coordinators, bloggers, interns, and related vendors• Weekly and monthly social and website analytics• Write, edit, and manage SNJ Today's weekly email newsletters• Voice-overs for commercials for sister company SNJ Today • SNJ Today WSNJ 1240AM and 99.9FM News Personality• Editing/proofing client blogs, social media content, as well as website news pieces for sister company, SNJ Today• Social media training and community presentations Show less
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Sahara Sam's Oasis Indoor and Outdoor Water Park
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West Berlin, New Jersey
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Marketing & Social Media Manager
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Dec 2013 - Mar 2014
• Coordinate content, advertising, and manage Facebook, Twitter, Pinterest, and Google Plus pages for Sahara Sam's and Diggerland USA's organic and paid efforts as well as online ads for influencer bloggers • Responsible for CRM for Yelp!, Trip Advisor, and Foursquare pages • Copywriting and grammar editing for ads, signage, and brochures • Coordinate content, advertising, and manage Facebook, Twitter, Pinterest, and Google Plus pages for Sahara Sam's and Diggerland USA's organic and paid efforts as well as online ads for influencer bloggers • Responsible for CRM for Yelp!, Trip Advisor, and Foursquare pages • Copywriting and grammar editing for ads, signage, and brochures
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Hoshino USA (Ibanez Guitars/Tama Drums)
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Bensalem, Pennsylvania
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Social Media Specialist/Events & Promotions Coordinator
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May 2010 - Dec 2013
SOCIAL MEDIA SPECIALIST/EVENTS & PROMOTIONS COORDINATOR (April 2011-December 2013) • Coordinate content, social customer service management for USA Twitter, Facebook, Google Plus, and Pinterest pages as well as community forums and organic and paid efforts • Organize single-platform and cross-platform social promotions • Social media analytics • Develop promotional proposals for events such as clinics, music festivals, and social media exclusive events • Determine social media needs that best fit the brands' goals and marketing plans • Event coordination and logistics, including tradeshows, music clinics, and endorser signings • Copyediting for ads, catalogs, and websites SOCIAL MEDIA SPECIALIST (May 2010-April 2011) • Launched platforms, coordinated content, analytics reporting, and social customer service management for Ibanez Guitars and Tama Drums USA Facebook, Twitter, Pinterest, and Google Plus pages • Copywriting and editing for ads and catalogs Show less
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A.C. Moore
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United States
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Retail
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300 - 400 Employee
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Social Media Engagement Specialist
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Jul 2008 - May 2010
SOCIAL MEDIA ENGAGEMENT SPECIALIST (September 2009-May 2010)• Responsible for 500,000+ recipient weekly marketing emails• Coordinate content for the e-commerce front page• Created content and managed social customer service management and analytics for official A.C. Moore Facebook, • Copywriting and editing for ads and store communications• Coordinate in-store television, including selection of participants, scheduling, post-production editing, and DVD release• Edit in-store television for corporate e-commerce webpage• Quarterly corporate newsletter and internal communications editor and writer MARKETING COMMUNICATIONS COORDINATOR (July 2008-SEPTEMBER 2009)• Copywriting and editing for in-store events, ads, signage, and store communications• Creation of weekly HTML-based marketing emails • Creation of an e-commerce marketing webpage • Coordinate in-store television, including selection of participants, scheduling, post-production editing, and DVD release• Write and release internal communications as well as edit communications for company-wide release from members of management• Green (Environmental) Committee facilitator accomplishing implementation of paper and co-mingled recycling as well as selling reusable, eco-friendly bags throughout the company• Quarterly corporate newsletter editor and writer• Manage corporate events (employee sales, holiday parties, team-building/morale events, and charity drives)• Assist in the creation of a company-wide Sharepoint platform Show less
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Training & Communications Coordinator/Event Planning
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May 2005 - Jul 2008
• Development, script writing, pre and post-production, including voice-overs, for in-store, online, and training DVDs • Quarterly corporate newsletter editor and writer • Green (Environmental) Committee facilitator accomplishing implementation of paper and co-mingled recycling as well as selling reusable, eco-friendly bags throughout the company • Write and release internal communications as well as edit communications for company-wide release from members of management • Facilitate product training videos for in-store training and online viewing, from a selection of vendor participants to contracts, post-production approval, and DVD release • Worked with Human Resources to engage employees in Diversity, Workplace Violence, and Ethics education through online training, creative communications via posters, brochures, and emails• Creation of departmental training programs, including training guides, videos, and tests• Safety Coordinator responsible for office safety concerns and issues, quarterly training of 150+ employees, and managing an eight-member committee. • Facilitate majority of newly implemented store dress code, including color selection, online store creation, dress code policy, and policy guide• Manage corporate events (employee sales, holiday parties, team-building/morale events, in-house training, and charity drives) Show less
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