Genevieve Goergen, MBA
PURELL® Marketing Manager - Omnichannel at GOJO Industries- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
Topline Score
Bio
Credentials
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Insurance Agent, Property & Casualty
New York State Department of Financial ServicesDec, 2021- Nov, 2024 -
Insurance Agent, Property & Casualty
Ohio Department of InsuranceSep, 2021- Nov, 2024 -
Starting a Business Course, My Own Business Institute
Santa Clara UniversityOct, 2018- Nov, 2024
Experience
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GOJO, Makers of PURELL
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United States
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Manufacturing
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700 & Above Employee
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PURELL® Marketing Manager - Omnichannel
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Nov 2018 - Present
● Previously PURELL® Associate Marketing Manager ● Develop and execute marketing initiatives on Amazon Advertising platform, including Amazon Keyword and Programmatic/Display campaigns, by establishing KPIs, analyzing performance, and optimizing strategy according to data ● Run A/B testing on select campaigns to identify messaging that resonates with End Users ● Collaborate with art department to build best-in-class digital creative ● Communicate with vertical market stakeholders to develop marketing collateral for optimized user experience ● Manage E-Commerce marketing budget by adjusting spend according to results and providing monthly budget reports ● Oversee 600 products for GOJO’s 1P Amazon.com catalog, publish basic and enhanced content for Amazon.com product listings, publish new products to Amazon.com, and facilitate SKU rationalizations and new SKU onboarding ● Execute initiatives across the Amazon account that optimize catalog integrity to maximize order fulfillment, increase PO processing efficiencies, and eliminate third-party manipulation of GOJO data ● Lead basic and enhanced content development for Omnichannel accounts that helps elevate the PURELL Brand across platforms and improves ranking in search algorithms by optimizing keywords ● Participate in new product launches from product ideation to development to launch ● Manage GOJO’s Online Marketplace Reseller Program by communicating with resellers during program application process and facilitating onboarding Large Projects: ● Created selling/training materials highlighting GOJO’s go-forward product assortment that can be leveraged across Omnichannel accounts for DSR and End User trainings ● Completed PURELL Brand Store for Amazon that creates an engaging experience for PURELL shoppers on Amazon ● Developed Amazon Keyword and Programmatic/Display Advertising Dashboards that captures key metrics, category changes, and budget modifications, enabling the team to efficiently draw insights Show less
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MH Eye Care
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Marketing Manager
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May 2016 - Nov 2018
● Created and managed annual marketing budget and strategy and ran daily and weekly sales reports ● Brainstormed, organized, and tracked results of e-blasts and postcard mailings and was writer/editor of website content ● Designed and executed optometry and ophthalmology office focus groups/surveys to identify buying patterns and insights ● Researched, planned, and launched new products and service lines and initiated relationships with vendors ● Maintained customer relationships, onboarded new customers into Great Plains (GP), and performed in field sales calls ● Built and introduced features in GP to streamline order placement process and storing customer contact information ● Managed Marketing Associate and trained new staff on company procedures and practices Large Projects: ● Researched and implemented new E-Commerce website platform by collaborating with a web developer to envision, create, and build company’s E-Commerce site ● Developed and executed strategy to introduce the new website to customers and prospects ● Monitored SEO results and created weekly website performance reports ● Led companywide effort to establish business and marketing strategies using SMART goals and buyer personas ● Introduced social media initiative, created strategy and, oversaw posts; attended SkillPath Social Media Conference ● Instituted Google Analytics and Google My Business Show less
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U-15 Girl's Soccer Coach
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2014 - Nov 2018
● Year round head coach for girls U-15 club soccer team ● Created and executed weekly practice plans and coached games weekly ● E License Certified ● Year round head coach for girls U-15 club soccer team ● Created and executed weekly practice plans and coached games weekly ● E License Certified
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John Carroll University
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United States
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Higher Education
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700 & Above Employee
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Women's Soccer Graduate Assistant
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Aug 2014 - May 2016
● Assistant coach for two seasons, helped run practices, and prepared practice/game strategy ● Mentored and advised team academically and attended recruiting events ● Assistant coach for two seasons, helped run practices, and prepared practice/game strategy ● Mentored and advised team academically and attended recruiting events
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Camcode
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United States
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Printing Services
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1 - 100 Employee
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Marketing Communications Intern
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Mar 2015 - Jul 2015
● Created and prepared documents and displays for various trade shows as well as meetings at the UN ● Developed templates to streamline the Request for Proposal (RFP) bidding process ● Wrote white papers, video website scripts while also editing and publishing monthly blog posts, social media, and e-blasts ● Started Google Merchant Center Account and analyzed and prepared reports for AdWords results ● Created and prepared documents and displays for various trade shows as well as meetings at the UN ● Developed templates to streamline the Request for Proposal (RFP) bidding process ● Wrote white papers, video website scripts while also editing and publishing monthly blog posts, social media, and e-blasts ● Started Google Merchant Center Account and analyzed and prepared reports for AdWords results
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Safeguard Properties
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United States
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Real Estate
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500 - 600 Employee
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Vendor Management Business Analyst Intern
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May 2014 - Aug 2014
● Performed vendor network audits to ensure compliance with national standards and flagged non-compliant vendors ● Ran weekly reports to tabulate impact of new vendors added to network ● Identified and resolved vendor payment disputes ● Completed 10 written procedures to promote consistency within Safeguard’s internal processes ● Performed vendor network audits to ensure compliance with national standards and flagged non-compliant vendors ● Ran weekly reports to tabulate impact of new vendors added to network ● Identified and resolved vendor payment disputes ● Completed 10 written procedures to promote consistency within Safeguard’s internal processes
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John Carroll University
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United States
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Higher Education
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700 & Above Employee
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Secretary
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2011 - May 2014
Proofread professor’s academic journal articles for publication, managed finances, and organized conferences Proofread professor’s academic journal articles for publication, managed finances, and organized conferences
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Dwellworks
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United States
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Real Estate
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300 - 400 Employee
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Supply Chain Intern
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May 2013 - Aug 2013
● Prepared financial forecasting and monthly financial reports for management ● Maintained and expanded Dwellworks’ supplier network by sourcing and certifying new members ● Created unique property database survey, sent to 10,000 appraisers and compiled reported results ● Attended professional development opportunities including Business Etiquette, interview skills and MAGIC (Making a Great Impression on the Customer) customer service training ● Prepared financial forecasting and monthly financial reports for management ● Maintained and expanded Dwellworks’ supplier network by sourcing and certifying new members ● Created unique property database survey, sent to 10,000 appraisers and compiled reported results ● Attended professional development opportunities including Business Etiquette, interview skills and MAGIC (Making a Great Impression on the Customer) customer service training
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Education
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2014 - 2016
John Carroll University
Master of Business Administration (MBA) -
2020 - 2020
Bryant & Stratton College - Buffalo
Property & Casualty Insurance Agent & Broker License -
2010 - 2014
John Carroll University
Bachelor, Economics and English -
2012 - 2012
Regent College London
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2006 - 2010
Nardin Academy
Regents Diploma with Honors
Community
