Experience

VWO

• India
• Technology, Information and Internet
• 100 - 200 Employee

• Associate Director Branding

  • Oct 2021 - Present

  Wingify is a technology company that makes globally admired SaaS products. VWO, its flagship product the suite is a conversion optimization and experimentation platform (https://vwo.com/) with a $30+ Mn Annual Recurring Revenue (ARR) has been profitable since its inception in 2010. Brand Evolution: assessment of the existing visual brand system, market evaluation, and then leading the process of brand evolution to make it relevant and in line with business… Show more Wingify is a technology company that makes globally admired SaaS products. VWO, its flagship product the suite is a conversion optimization and experimentation platform (https://vwo.com/) with a $30+ Mn Annual Recurring Revenue (ARR) has been profitable since its inception in 2010. Brand Evolution: assessment of the existing visual brand system, market evaluation, and then leading the process of brand evolution to make it relevant and in line with business goals. Complete ownership of brand: Build brand positioning and messaging that aligns with product positioning and messaging to wave one flag Building Brand Awareness: Mass top-of-the-funnel brand awareness campaigns using all available channels where our key audience hangs out Building Brand Perception: Brand Management in G2 and Gartner Peer Insights, Capterra, Get Advice. I am responsible for getting VWO in the top 3 players in the leader's quadrant on G2. Managing PR: owning and driving the PR initiatives for both the corporate brand Wingify to build employer brand and VWO to lead product awareness globally Managing Social Reputation: Manage all VWO social channels, drive engagement, and run innovative campaigns to push the VWO brand in key audience Show less Wingify is a technology company that makes globally admired SaaS products. VWO, its flagship product the suite is a conversion optimization and experimentation platform (https://vwo.com/) with a $30+ Mn Annual Recurring Revenue (ARR) has been profitable since its inception in 2010. Brand Evolution: assessment of the existing visual brand system, market evaluation, and then leading the process of brand evolution to make it relevant and in line with business… Show more Wingify is a technology company that makes globally admired SaaS products. VWO, its flagship product the suite is a conversion optimization and experimentation platform (https://vwo.com/) with a $30+ Mn Annual Recurring Revenue (ARR) has been profitable since its inception in 2010. Brand Evolution: assessment of the existing visual brand system, market evaluation, and then leading the process of brand evolution to make it relevant and in line with business goals. Complete ownership of brand: Build brand positioning and messaging that aligns with product positioning and messaging to wave one flag Building Brand Awareness: Mass top-of-the-funnel brand awareness campaigns using all available channels where our key audience hangs out Building Brand Perception: Brand Management in G2 and Gartner Peer Insights, Capterra, Get Advice. I am responsible for getting VWO in the top 3 players in the leader's quadrant on G2. Managing PR: owning and driving the PR initiatives for both the corporate brand Wingify to build employer brand and VWO to lead product awareness globally Managing Social Reputation: Manage all VWO social channels, drive engagement, and run innovative campaigns to push the VWO brand in key audience Show less



Pakka

• India
• Packaging and Containers Manufacturing
• 100 - 200 Employee

• Head Of Brand

  • May 2018 - Sep 2021

  Yash Pakka, a public listed company is a pioneer in the field of sustainable packaging with a legacy of over 40 years. It provides compostable packaging solutions to contribute towards a cleaner planet. Chuk, a 100% compostable tableware brand is also its brainchild. Brand Creation and Promotion - Creation of the visual and verbal brand language - Created brand guidelines to assure all the creative communication adheres to the brand ethos - Creation of collaterals: print and… Show more Yash Pakka, a public listed company is a pioneer in the field of sustainable packaging with a legacy of over 40 years. It provides compostable packaging solutions to contribute towards a cleaner planet. Chuk, a 100% compostable tableware brand is also its brainchild. Brand Creation and Promotion - Creation of the visual and verbal brand language - Created brand guidelines to assure all the creative communication adheres to the brand ethos - Creation of collaterals: print and digital to create delight at all customer touchpoints - Carrying out various initiatives for brand awareness and recognition Marketing Funnel - Creation of integrated campaigns aligning with the business goals of the company and its execution utilising different channels like social media, electronic media, digital marketing etc - Strategising and implementation of ATL and BTL activities for visibility of the brand - Manage marketing budget and execution of ROI driven activities - Generating sales and leads aligning to different target audiences Managing vendors, team and partners - Understand the need and create a role profile for the partner that we are seeking - Ability to identify and hire the right strategic partners - Draft clear proposals to set the expectations and deliverables - Make clear briefs, tasks and timelinesManage Diigtal Agency, PR partners, Videographer, Photographer, Designers, Content writers and the entire creative community needed for carrying out initiatives for the brand Brand Training and development - Creating a clear and strong onboarding process for team, partners and vendors - Setting up of systems and SOP's for the smooth functioning of each vertical - Conducting brand training for alignment and making understand the importance of brand building - Setting up of events for the training of distribution partners, team members, dealers and sub-dealers Show less Yash Pakka, a public listed company is a pioneer in the field of sustainable packaging with a legacy of over 40 years. It provides compostable packaging solutions to contribute towards a cleaner planet. Chuk, a 100% compostable tableware brand is also its brainchild. Brand Creation and Promotion - Creation of the visual and verbal brand language - Created brand guidelines to assure all the creative communication adheres to the brand ethos - Creation of collaterals: print and… Show more Yash Pakka, a public listed company is a pioneer in the field of sustainable packaging with a legacy of over 40 years. It provides compostable packaging solutions to contribute towards a cleaner planet. Chuk, a 100% compostable tableware brand is also its brainchild. Brand Creation and Promotion - Creation of the visual and verbal brand language - Created brand guidelines to assure all the creative communication adheres to the brand ethos - Creation of collaterals: print and digital to create delight at all customer touchpoints - Carrying out various initiatives for brand awareness and recognition Marketing Funnel - Creation of integrated campaigns aligning with the business goals of the company and its execution utilising different channels like social media, electronic media, digital marketing etc - Strategising and implementation of ATL and BTL activities for visibility of the brand - Manage marketing budget and execution of ROI driven activities - Generating sales and leads aligning to different target audiences Managing vendors, team and partners - Understand the need and create a role profile for the partner that we are seeking - Ability to identify and hire the right strategic partners - Draft clear proposals to set the expectations and deliverables - Make clear briefs, tasks and timelinesManage Diigtal Agency, PR partners, Videographer, Photographer, Designers, Content writers and the entire creative community needed for carrying out initiatives for the brand Brand Training and development - Creating a clear and strong onboarding process for team, partners and vendors - Setting up of systems and SOP's for the smooth functioning of each vertical - Conducting brand training for alignment and making understand the importance of brand building - Setting up of events for the training of distribution partners, team members, dealers and sub-dealers Show less



The Branding Institute

• Education Administration Programs

• Business Head of Branding Institute

  • Nov 2016 - May 2018

  Branding Institute (BI) is an international research and knowledge sharing platform focused on the subject of branding, marketing and design. Branding Institute (BI) is an international research and knowledge sharing platform focused on the subject of branding, marketing and design.



BOD Consulting

• India
• Business Consulting and Services
• 1 - 100 Employee

• Senior Brand Consultant

  • Nov 2016 - Apr 2018

  Brands of Desire is Asia’a leading strategy led brand consultancy. It has worked on more than 200 projects with clients across 43 industries in 11 countries in its more than ten years of operations. I have been involved in brand development of various clients across various industries managing the following work: Brand Strategy and Implementation Understanding the requirements of the client, conducting research through their internal and external stakeholders, industry analysis and… Show more Brands of Desire is Asia’a leading strategy led brand consultancy. It has worked on more than 200 projects with clients across 43 industries in 11 countries in its more than ten years of operations. I have been involved in brand development of various clients across various industries managing the following work: Brand Strategy and Implementation Understanding the requirements of the client, conducting research through their internal and external stakeholders, industry analysis and formulating the Brand strategy that helps them position for future. Brand Identity and other collaterals Managing the identity creation process that is a representation of the client. Creating various touchpoints like office stationery, brochure, flyers and other merchandise that helps the brand communicate to its audiences. Tone of Voice and communication system Helping brands to identify their tone of voice and how to communicate with their audiences in the right manner. Help them define their voice and create content accordingly. Digital Experiences Curating digital experiences collaborating with UX and UI designers to provide a seamless solution to spread their message across. Marketing Strategy and Planning Help brands identify the right channels and mediums to reach out the relevant audiences and meet their objectives. Show less Brands of Desire is Asia’a leading strategy led brand consultancy. It has worked on more than 200 projects with clients across 43 industries in 11 countries in its more than ten years of operations. I have been involved in brand development of various clients across various industries managing the following work: Brand Strategy and Implementation Understanding the requirements of the client, conducting research through their internal and external stakeholders, industry analysis and… Show more Brands of Desire is Asia’a leading strategy led brand consultancy. It has worked on more than 200 projects with clients across 43 industries in 11 countries in its more than ten years of operations. I have been involved in brand development of various clients across various industries managing the following work: Brand Strategy and Implementation Understanding the requirements of the client, conducting research through their internal and external stakeholders, industry analysis and formulating the Brand strategy that helps them position for future. Brand Identity and other collaterals Managing the identity creation process that is a representation of the client. Creating various touchpoints like office stationery, brochure, flyers and other merchandise that helps the brand communicate to its audiences. Tone of Voice and communication system Helping brands to identify their tone of voice and how to communicate with their audiences in the right manner. Help them define their voice and create content accordingly. Digital Experiences Curating digital experiences collaborating with UX and UI designers to provide a seamless solution to spread their message across. Marketing Strategy and Planning Help brands identify the right channels and mediums to reach out the relevant audiences and meet their objectives. Show less



The Design Village

• India
• Education Administration Programs
• 1 - 100 Employee

• Head Of Brand

  • Jan 2012 - May 2016

  I am a design thinker and a brand strategist. I have been involved with Archohm Consults Pvt. Ltd. (http://archohm.com/), an architecture and multifaceted design firm in shaping its dream and setting up a design college right from scratch in the capacity of a core team member. This design education initiative is called TDV the design village (http://www.thedesignvillage.org/). It was a mad and fun journey right from undertaking the research of understanding the design pedagogy across the… Show more I am a design thinker and a brand strategist. I have been involved with Archohm Consults Pvt. Ltd. (http://archohm.com/), an architecture and multifaceted design firm in shaping its dream and setting up a design college right from scratch in the capacity of a core team member. This design education initiative is called TDV the design village (http://www.thedesignvillage.org/). It was a mad and fun journey right from undertaking the research of understanding the design pedagogy across the globe and helping in formulating the vision of this project. It started with writing the business plan along with the founders (vision, mission, the market, competition analysis, financials, organogram and roadmap), strategy, creating the brand identity, financial planning to operations of this project. Being a part of this project and undertaking its journey from a dream to a fully operational college has given me the exposure to work across all fields of an organisation and go the extra mile to make things happen. As the marketing and operation lead, I have conceptualised and organised various events right from creating the required collaterals, social media campaigns, converting leads to registrations and making sure smooth running of the event. Show less I am a design thinker and a brand strategist. I have been involved with Archohm Consults Pvt. Ltd. (http://archohm.com/), an architecture and multifaceted design firm in shaping its dream and setting up a design college right from scratch in the capacity of a core team member. This design education initiative is called TDV the design village (http://www.thedesignvillage.org/). It was a mad and fun journey right from undertaking the research of understanding the design pedagogy across the… Show more I am a design thinker and a brand strategist. I have been involved with Archohm Consults Pvt. Ltd. (http://archohm.com/), an architecture and multifaceted design firm in shaping its dream and setting up a design college right from scratch in the capacity of a core team member. This design education initiative is called TDV the design village (http://www.thedesignvillage.org/). It was a mad and fun journey right from undertaking the research of understanding the design pedagogy across the globe and helping in formulating the vision of this project. It started with writing the business plan along with the founders (vision, mission, the market, competition analysis, financials, organogram and roadmap), strategy, creating the brand identity, financial planning to operations of this project. Being a part of this project and undertaking its journey from a dream to a fully operational college has given me the exposure to work across all fields of an organisation and go the extra mile to make things happen. As the marketing and operation lead, I have conceptualised and organised various events right from creating the required collaterals, social media campaigns, converting leads to registrations and making sure smooth running of the event. Show less



Magppie Retail Limited

• New Delhi Area, India

• Marketing Intern

  • May 2011 - Jun 2011

  The project involved identifying product categories that have potential to be developed under the Magppie brand. It was primarily done by understanding what Magppie as brand means to its existing & prospective customers. Through this research, product categories that are most likely to translate these brand values were identified. To support this, a communication strategy was also proposed to strengthen the Magppie brand image in existing and target customer groups. The project involved identifying product categories that have potential to be developed under the Magppie brand. It was primarily done by understanding what Magppie as brand means to its existing & prospective customers. Through this research, product categories that are most likely to translate these brand values were identified. To support this, a communication strategy was also proposed to strengthen the Magppie brand image in existing and target customer groups.



Quicksand Design Studio

• India
• Design Services
• 1 - 100 Employee

• Internship

  • Apr 2011 - Jun 2011

  Part of the Hand Hygiene Project: Design Research The Hand hygiene project consisted of user centric design research covering target low income urban households, synthesis, prioritization, affinity mapping, brainstorming, conceptualization, building prototypes, field testing, synthesis, redesigning with a broader understanding of the product in established context and then testing. Part of the Hand Hygiene Project: Design Research The Hand hygiene project consisted of user centric design research covering target low income urban households, synthesis, prioritization, affinity mapping, brainstorming, conceptualization, building prototypes, field testing, synthesis, redesigning with a broader understanding of the product in established context and then testing.



Darpan Indotech

• Pune Area, India

• Diploma Project

  • Feb 2010 - Jul 2010

  Worked on a “Backpack for long distance bike riders” right from carrying research to developing concepts to the prototype level. It consisted of carrying out the research, analysis, conceptualizing, product detailing, graphics to making the final prototype and costing. Worked on a “Backpack for long distance bike riders” right from carrying research to developing concepts to the prototype level. It consisted of carrying out the research, analysis, conceptualizing, product detailing, graphics to making the final prototype and costing.



Fifth Quadrant Pvt. Ltd.

• Intern

  • Nov 2008 - Nov 2008

  Exhibition Design Exhibition Design