Marketing management & Digital Marketing Specialist

• Mar 2019 - Present

Mynewcar is India's online marketplace for buying new cars and car-related services. In my current roles, my responsibilities are:- Responsible for developing and executing strategic digital marketing initiatives to generate revenue from Digital platforms. - Strategizing Drip-Marketing for the company. - Design digital media campaigns according to business goals. - Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc. - Establish our web presence. - Work to improve our brand presence. - Maintain and manage all our social media channels. - Liaise with Marketing & Sales teams. - Suggest and implement direct marketing methods. - Suggest strategies and methods for improvement. - Regularly track and get insights into competitors' strategies. - Develop and monitor ROI and KPIs. - Stay up-to-date with digital media technologies and latest trends

Marketing management & Digital Marketing Intern

• Dec 2018 - Feb 2019

Co-Founder

• Jul 2018 - Present

The idea which “The Commune Project” is trying to implement is to take clothes, books, and toys etc. that are not needed anymore and give them to the not so fortunate ones by building a unique network all over Mumbai. Responsibilities: Head of Operations & Digital Marketing-Research (SWOT & Competitive Analysis) -SEO, SEM & SMM -Website Analytics -Content generation & marketing

R&D Scientist

• Jun 2013 - Oct 2018

I was selected to be a part of the Research and Development Division of Konzert Automation Company. I was entrusted to lead a Vibrational Analysis Project. It demanded a lot of dynamic and analytical skills from me. I had to take a proactive approach, take the initiative and a lead role in motivating people and executing the project to completion.

Assistant Professor

• Oct 2014 - Feb 2018

I have experienced the field of coaching. It was highly motivating to be able to impart knowledge on the undergraduate level. It taught me a lot & I developed skills like communication, patience, creativity, confidence, dedication, conflict resolution & organization. But there, I also got into a couple of organizing (management) committees and realized I had great potential in that field. I enjoyed handling the management (marketing) stuff more than teaching physics. It involved creative thinking, it was intellectually challenging and the field itself is dynamic.