• Jun 2023 - Present

• Jan 2023 - Jun 2023

Brand Strategist & Web Designer

• May 2019 - Present

Specializing in building purpose-driven and conscious brands by providing marketing and communication services that amplify brand awareness and business growth. Specializing in building purpose-driven and conscious brands by providing marketing and communication services that amplify brand awareness and business growth.

Communications Strategist

• Sep 2021 - Jan 2023

• Lead and execute the end-to-end strategy and development of recurring small to large-scale campaigns, increasing growth, engagement and dollars raised by 1000% • Coordinate and project manage internal team and external partners and stakeholders to create long-lasting relationships that build brand awareness and community engagement • Project manage all programs and community events from strategy to completion and ensure awareness and engagement of initiatives are met • Lead and develop the brand and communications strategy by building the website, all marketing materials, social media management, and content creation • Develop and lead social media strategy and content development to maximize engagement and increase brand awareness • Craft all written communication (including blogs, newsletters, and communication materials) and design all brand marketing documents Show less

Marketing Director

• Mar 2020 - Jan 2023

• Develop and oversee the marketing and communications strategy to achieve yearly goals • Amplify the organization by leading and executing the visual re-brand (including new brand guidelines, website, all internal and external branding documents, and management of digital marketing platforms) • Develop and lead social media strategy and content development to maximize engagement and increase brand awareness • Craft all written communication (including blogs, newsletters, and communication materials) and design all brand marketing documents • Capture all brand photos + video, and edit to ensure the brand is consistent, engaging and appealing • Coordinate and project manage internal team to ensure all marketing and communication initiatives are on brand and successful • Manage and mentor the marketing and communications team and support to ensure that all innovative ideas for the organization are met • Lead workshops and presentations for team members and community partners to support growth and development both personally and professionally • Support in the development of improving culture and community within the workplace, resulting in being recognized as one of 2021 Best Workplaces in Canada Show less

• Apr 2019 - Sep 2020

• Take leadership role by managing the team on the floor, showing initiative, delegating tasks and providing constructive feedback to the team members in a professional and supportive way.• Work closely with the Store Manager and Assistant Managers on leadership duties and supervising educators in the store.• Participate and facilitate external events designated through Lululemon community engagement, such as goal-setting nights and our annual hiring event.• Take leadership role in facilitating the seasonal interviews and hiring process by being organized, timely, actively listening, and using strong interpersonal skills. • Help train new team members by being a responsible, trustworthy and dependable leader. • Encourage and support team, and assist in evolving in-store functions and flow by being open, honest and understanding. • Provide guests with education and guest experience in the areas of product, culture, and community by speaking authentically about product use through own experiences. Show less

• Oct 2018 - Apr 2019

Server

• Sep 2015 - Mar 2020

• Maintain an enthusiastic and positive attitude with all customers and co-workers in order to create a fun and energetic workspace • Communicate with guests effectively • Take on leadership role when managing issues • Learn new computer program with ease • Maintain an enthusiastic and positive attitude with all customers and co-workers in order to create a fun and energetic workspace • Communicate with guests effectively • Take on leadership role when managing issues • Learn new computer program with ease

Wellness, Marketing & Communications Coordinator

• May 2018 - Aug 2018

• Assist in ongoing communication, content management, outreach and activation of quarterly wellness focus, planning, hosting and recording in-person and virtual events by using interpersonal and organizational skills. • Take leadership role in coaching each department to learn, understand and facilitate wellness practices into their everyday work environment through research, collaboration and problem-solving skills. • Support external ATB wellness community projects such as Man Van and Dementia Friendly Communities by actively listening and creating trusting relationships. • Responsible for helping create, coordinate, and manage the annual executive event by being organized, punctual and agile. • Manage internal digital wellness content to ensure all team members receive ongoing updates about mental health initiatives in the workplace. • Responsible for providing day-to-day support to the Corporate Wellness Manager by utilizing my communication and problem-solving skills. • Work with Wellness Manager to collect, analyze and report on wellness metrics while sharing my insight to increase mental health awareness to all team members. Show less